Alena Elchaninova

Life Coach

Alena Elchaninova is a London-based ICF-certified life coach, multidisciplinary artist, and Pricing Director with an international career in commercial strategy.

As a life coach, she works with high-functioning individuals who are often seen as capable, thoughtful, and self-aware – yet still find themselves caught in inner conflict, overthinking, or emotional patterns that quietly shape their lives. Her work integrates psychological depth, work with inner parts, mindfulness, and embodied self-inquiry to support a more honest relationship with the self – one that restores agency and leads to lasting change.

Alongside her private coaching practice, Alena leads a corporate career in commercial strategy and pricing. This dual perspective allows her to translate insight into grounded, real-world action. She understands ambition, performance pressure, and complexity – and brings both rigour and sensitivity to her work.

As an artist and photographer, she is drawn to nuance, detail, and the quiet language of beauty – a sensibility that shapes how she listens, what she notices, and how she helps clients see themselves more clearly.