Adriana Rivas

Retail Tech Executive & Lead Creator of Biwitech

Adriana Rivas is a recognized technology executive, an award-winning author, and creator of Biwitech, a retail tech product line specializing in self-service, POS, and digital signage innovation. With over a decade of experience leading digital transformation across the U.S. and Latin America, Adriana has become a recognized voice in the retail technology space, combining strategic insight with human-centered design.

She has led the innovation and deployment of next-generation retail systems adopted by enterprise clients in multiple countries. Her leadership and creative direction have positioned Biwitech products as key enablers in the intersection of retail efficiency and customer experience.

Adriana is also the author of How to Implement Self-Service Without Failing, a #1 Hot New Release on Amazon and Silver Nonfiction Book Award winner, praised for its practical approach to technology adoption in retail and hospitality. She is an active mentor and ambassador at WomenTech Network, where she leads the Retail Tech & Self-Service Innovation Circle, inspiring women to lead in tech innovation.

Passionate about innovation that bridges technology and human experience, Adriana continues to advocate for inclusive digital transformation that empowers both businesses and people across global markets.