Heather Wright Schlichting, a PR pro and hired pen, is always looking for the next great story to tell. She is passionate about telling an organization's story that connects with its stakeholders in a meaningful way that also drives results. Her digital marketing firm, The Write Blend has managed media relations for a global solo flight to promote women in aviation, a rock-n-roll employee engagement campaign for a Fortune 500 company, and publicity for a national safety spokesperson. She founded Artz on the Move, a nonprofit to build social awareness, confidence, and self-esteem in children through the practice of social dance. A fierce advocate of nonprofits, she authored the book Gap Warriors: Nonprofits Serving Unmet Needs and the Women Who Lead Them. Because approximately 30% of nonprofits fail to exist after 10 years, the book highlights women who have beaten the odds! Not only are they fervent visionaries, but they are exceptional leaders who inspire their volunteers, supporters and communities to fill a gap that larger nonprofits do not by meeting the needs of the underserved.