Branding, Marketing & Sales
Master the art of branding, marketing, and sales with our hands-on tips and expert advice. Our contributors are experts in their fields and their articles cover everything from creating a compelling brand identity to developing effective marketing strategies and handling public relations. Learn how to engage your target audience, build brand loyalty, and improve your customer experience. Whether you're a seasoned marketer or just starting out, these resources provide valuable insights to help you achieve your business goals.
Nostril Adventure and How One Children's Story Sparked a Growing Brand of Imagination
Every great adventure starts with a simple idea. For me, that idea was Nostril Adventure, a children's book inspired by my own childhood experiences with perseverance, imagination, and overcoming challenges, all told through the light-hearted antics of a little mouse named Nostril.
The Content Flow Revolution and Why It's Time to Stop Forcing Content and Start Creating With Ease
In a digital world flooded with reels, hooks, and highlight reels, content creation has become a source of anxiety for many entrepreneurs, especially for the women juggling a business, a family...
Integrating Core Values into Brand Identity – A Q&A with Katie Smetherman Holmes
When it comes to building a magnetic brand, few understand the art of blending heart with strategy like Katie Smetherman Holmes. As a brand strategist and creative powerhouse, Katie helps entrepreneurs align their business presence with their deepest values, creating brand identities that not only look good but feel good too.
Creating Visual Hooks for the First 3 Seconds of Ads with CapCut Desktop Video Editor
When developing an ad, the initial seconds are key. The audience decides if they're interested in watching more or not within seconds. If your advertisement doesn't engage them immediately, it's simple to lose them.
Why Your LinkedIn Profile Is a Reputation Engine, Not a Résumé
In the 1990s, résumés were printed on crisp white paper, written in Times New Roman, and handed out in person. They were static, lifeless, and only came into play after an opportunity was identified.
You Are the Brand and Why Self-Branding is Your Agency’s Silent Superpower
Long before a logo, before a pitch deck, before the tagline—there’s you. In business, especially in advertising and client services, self-branding isn’t a nice-to-have. It’s the cornerstone of trust, authority, and longevity. You are your business’s most influential campaign.
How to Generate Influential Word of Mouth
Word of mouth happens when someone talks about you or your business to another person, hopefully in a positive way. Good word of mouth works much like public...
TikTok and the Soft War as Chinese Creators Redefine Luxury
In an era shaped by platforms and driven by algorithms, war is no longer just political or economic; it has transformed into a narrative battle waged across phone screens. While the official conflict between the United States and China continues in formal arenas, another kind of war is unfolding on TikTok...
What is Short-Form Content and How You Can Create It?
Would you watch a 3-minute ad about a product or service? Probably not, right? Well, neither would I, because spending three minutes on an ad feels like a long time. And unless the ad is...
Gentrification or Growth? – Unpacking Climbing’s Class Fantasy
Has climbing truly become a yuppie sport? In certain climbing circles, a subtle murmur has been heard lately, that of a progressive gentrification of its practitioners.
If You’re Secretly Dying Behind That Smoke Screen of Success, This Might Help
There’s something jarring about watching a sharply dressed business owner give a flawless pitch at a networking event, only to later confide...
Why Great Ideas Don’t Always Sell and How to Fix That
You’ve got the vision. The passion. The drive. You’ve mapped out the brand, the big idea, and maybe even a killer name.
The 5 C's of Success in Building a Powerful Personal Brand
As a leader, entrepreneur, or CEO, your personal brand is intertwined with your business's success. It's not just about having a polished...
How to Write 'Add-to-Cart' Product Descriptions Customers Can't Resist
Ever stumbled across a product description that made you think, "Wow, I absolutely need this," and you add it to your cart immediately?
Medicare’s Biggest Shake-Up Yet and How the Inflation Reduction Act Is Changing Everything in 2025
Navigating the maze of Medicare can feel like trying to find your way out of a cornfield blindfolded. But fear not!
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