Branding, Marketing & Sales
Master the art of branding, marketing, and sales with our hands-on tips and expert advice. Our contributors are experts in their fields and their articles cover everything from creating a compelling brand identity to developing effective marketing strategies and handling public relations. Learn how to engage your target audience, build brand loyalty, and improve your customer experience. Whether you're a seasoned marketer or just starting out, these resources provide valuable insights to help you achieve your business goals.
A Conversation With Sajdah Wendy Muhammad – Business Strategist, Author of the Art & Science of Business
In this thought-provoking conversation, business strategist and author Sajdah Wendy Muhammad unpacks why intellectual property is often the most undervalued form of wealth in Black communities. Using...
Why Lead Nurturing Is the Growth Lever Most Businesses Ignore
Many businesses assume a lead who doesn’t buy right away isn’t a good fit. In reality, most leads are simply early. This article explores why nurturing matters, how trust compounds over time, and why...
The Science of Sports Logos – Psychology, Evolution, and the Billion-dollar Brand
Sports logos are far more than visual symbols. They are carefully crafted tools of psychology, identity, and storytelling. This article explores how iconic team logos evolved, how color and design...
How to Leverage Contextual Targeting as Your Edge in 2026
For years, driven entrepreneurs have been told that scale comes from casting the widest net possible. Yet, as privacy regulations tighten and third-party cookies disappear, that old playbook is becoming...
The New Luxury Traveller – Why Personalisation Beats Perks in 2025
Luxury travel is undergoing a quiet revolution. The traditional model, five-star hotels, premium cabins, and high-touch service, is no longer enough to satisfy the new generation of discerning...
How Emocracy Shapes Modern Consumption
It always starts with something small, a heaviness you can’t quite locate, a tension that doesn’t fully explain itself. You tell yourself you’re fine, rational, in control. And then, almost without...
Your Quietest Followers are Your Most Powerful
More times than I can count, I’ll be at an event, usually balancing a cup of terrible coffee, when someone I’ve never seen before comes up to me and says, “Annette! I love your posts. That one you wrote...
How to Get Published in the Media as a Small Business
As a marketing strategist working closely with small business owners, service providers, and founders who want to stand out, I know exactly how challenging it feels to break into the media world, especially...
Cutting Through the Advertising Noise Where We Shop and Move
For years, we measured advertising by how loud it could shout. Bigger billboards, flashier pre-rolls, more interruptions before we get to the thing we actually want. Audiences learned to scroll, skip, and tune out.
The Hidden Cost of DIY Marketing and What to Do Instead
DIY marketing may look like a savvy way to save money, but for many founders it quietly drains time, energy, and momentum. When you’re juggling websites, content, funnels, and strategy on your own...
The Death of Emotional Manipulation – Why Trust Is the Only Currency That Converts in 2025
The old copywriting playbook is dead. You know the one, hit the pain points, amplify fears, stack benefits until they can't say no. That doesn't work anymore. And if you're still using it, you're...
The Importance of Being Bold, Authentic & Credible in Your Online Branding
It’s taken me years to feel comfortable and confident about putting myself out there as an own career brand advocate. And there have been numerous personal and professional development...
How To Use Storytelling in the Boardroom – Why Business Needs a Good Tale
Once upon a time. Everyone loves a story. I would say that is a universal truth. Even the most stoic and crusty CFO has a soft spot for a gripping narrative, especially if it involves a bit of drama, a dash...
Build a Brand That Lasts – What Justin Serra and Shaun Tomson Can Teach Founders
Brands grow when vision meets repeatable practice. Two leaders illustrate that balance in real time, Justin Serra at MAKE Wellness and world champion surfer Shaun Tomson with the relaunch of his heritage...
Put The Phone Down and Why Focused Founders Win
In a world of endless notifications, founders are losing focus and their competitive edge. New research shows that even short breaks from our devices can sharpen creativity, improve emotional...
