Written by: Dr. Shahram Maralani, Executive Contributor Executive Contributors at Brainz Magazine are handpicked and invited to contribute because of their knowledge and valuable insight within their area of expertise. ChatGPT is the buzz on the Internet these days. People who know what this really is, are looking for use cases and all the benefits that this tool and its rivals like Brad of Google can bring. Those who do not know, are scared! But what is really ChatGPT, and How It Is Causing Headache for Different Sectors, and What Can They Do About It? This is what we cover in this article. What is AI? Artificial Intelligence (AI) is an interdisciplinary area of computer science that deals with the development of intelligent systems, which are capable of autonomously reacting to their environment and performing tasks traditionally requiring human intelligence. AI draws upon methods from mathematics, engineering, computer science, linguistics, psychology, neuroscience and other disciplines to build autonomous systems that can perceive their environment, reason and learn from experience in order to make decisions. Common examples of AI include virtual personal assistants such as Apple's Siri, Amazon's Alexa, and Microsoft's Cortana; facial recognition technology; self-driving cars; and machine learning algorithms used by companies like Google and Facebook to analyse data. The term "AI" is also used to refer to intelligence exhibited by artificial entities (such as robotic systems) that resemble biological organisms. There are various kinds of AI. Generative AI is a form of Artificial Intelligence that is focused on the automated production of new or novel content. It involves a set of algorithms and techniques which enable computers to generate unique outputs based on input data. Generative AI utilizes generative models, such as probabilistic models, which allow for the creation of novel objects within a defined data space. These models are trained using an ample collection of training data in order to create outputs that can be used for various applications. Generative AI differs from former forms of AI in that it enables the machine to build models based on data sets and learn from them. This form of Artificial Intelligence utilizes unsupervised learning techniques, such as Generative Adversarial Networks (GANs) and Autoencoders, to produce new data. These models are capable of creating novel data points that are similar to the original datasets they were trained on, allowing them to generate new knowledge. What is ChatGPT In recent years, the rise of artificial intelligence (AI), and specifically Generative AI has been continuing to disrupt different sectors. One of the most talked-about examples of this disruption is ChatGPT ‒ or Generative Pre-training Transformer, a revolutionary AI technology developed by a research laboratory based in San Francisco named OpenAI that can generate human-like conversations and responses. ChatGPT is an advanced natural language processing (NLP) system designed to emulate conversation with humans. It utilizes a deep learning model based on the Transformer architecture to generate conversational responses in real-time. By leveraging the power of machine learning algorithms and sophisticated linguistic datasets, ChatGPT can accurately interpret user input and generate appropriate answers that mimic human interaction. The system also enables contextual awareness, allowing it to build a virtual context where users can converse naturally and intuitively. ChatGPT can be used to generate natural language responses to questions. For example, when asked "What is the capital of The Netherlands?", ChatGPT can generate the response "The capital of The Netherlands is Amsterdam.", and continue asking it, "What is great about it?", it understands the context and will continue "Amsterdam is a city with a rich history, beautiful architecture, and a vibrant culture. It is known for its iconic canals, museums...". There are already many examples of what you may be able to achieve with ChatGPT out there. From doing complete research using the tool, to creating a trading bot enabling you make automatic investments, people have tried to test various automations using the amazing knowledge at their hand brought by ChatGPT. That is why it took only 5 days before the tool reached one million users, upon introduction of the public access to the user interface of ChatGPT in November 2022. ChatGPT and Its Impact While many people see ChatGPT as an amazing achievement for AI, it's also causing headaches for different sectors as its potential uses are vast and varied. The first group who started to suffer from ChatGPT were perhaps the schools and educational institutions. Students could write essays or solve mathematical problems without any efforts. Search YouTube for the videos showing examples of this. This is not the only challenge caused by AI. OpenAI has another AI solution called Dall-E that draws upon the principles of natural language processing, in order to generate images from textual descriptions. This capability is achieved through a deep learning model which leverages the power of transformer architectures, allowing the system to process both text and images concurrently. There are people selling "art pieces" generated by Dall-E or other similar solutions creating debate whether what they are creating is at all art or not. Meet the man behind some of such art here. ChatGPT, Dall-E and other similar AI tools are going to have a fundamental impact on our lives and society. This is just the beginning. Imagine in few months, education needs to deel with access of students to these tools which are getting increasingly available. A school project may not need days and weeks of research at the library or behind the computer to read various articles. Or imagine a business looking for solutions to their problems in a particular domain. Before engaging any consultant, they can ask AI tools on what would be potential solutions to their business challenge. A consultant who has been helping industries by only knowing where to find information and solutions, may be facing diminished demand for their expertise, if not being out of business. The question is how the society should react to what is coming? Future of ChatGPT I believe neither ChatGPT, nor any other AI tools is not going to have negative impact on our society more than what we have been seeing from other technologies. Human brain has certain capacity to digest new concepts mainly based on its general capacity at birth and the expansion of it through life experiences. Every new technology creates both hype and horror. Positive people inflate the hype, and negative ones author the horror scripts. Our experience has shown that even a technology like nuclear has only been helping humanity, when used properly, and destroying it, when wrongly used. AI is not going to be any different. Today ChatGPT is based on its version 3 engine called GPT-3 released in 2020 that uses deep learning to produce human-like text. GPT-3 has been used to create articles, poetry, stories, news reports and dialogues. GPT-4 is an unreleased neural network created by OpenAI, rumored to be coming out in 2023, according to the New York Times. GPT-4 will be able to handle language translation, text summarization, and other tasks in a more versatile and adaptable manner. Software trained through it will be able to infer users' intentions with higher accuracy, even when human error interferes with instructions. There are also rumours that GPT-4 will come also as a mobile app. Microsoft has invested 1 billion dollars in OpenAI already. It has been announced that Microsoft is going to add another 10 billion dollars to their investment in OpenAI. Moreover, there are signs that Microsoft will open access to ChatGPT capabilities to everyone using their browser Edge or who knows anyone who uses Windows. At least we know that Microsoft plans to incorporate OpenAl's PT software into the Bing search engine. Incorporating this technology into Bing could enhance the search experience in a number of ways, including Providing more relevant and accurate search results, by allowing Bing to better understand the context and intent of a user's search query, and provide more relevant and accurate results. Google is dead scared and has announced they are going to open access to their AI solution LaMDA through regular homepage of Google search engine. The other AI tool from Google is already there able to generate a piece of music hearing a snippet of it. Other companies will follow soon. Future of Knowledge The Question comes, if everyone has access to these tools from the address bar of their browser, what is knowledge and know-how then? You will not be able to design a rocket and launch it to space with these tools. But you can find information about your health and disease for example, better than your GP, or defend your case in court. Then who says students should not use such a knowledge source in their work? For now, OpenAI has already created a tools to be able to distinguish between human generated and AI generated text. The use cases of these amazing tools are so many that the pessimists may soon need to get used to this new reality and live a life enabled by AI. One of the interesting use cases of ChatGPT is now its integration in Microsoft Teams which enables a rich meeting experience including AI Notes, Action points, and Summary. As the use cases and hence need to access ChatGPT services increase, its revenue model shows up. As a result, we expect tens of new use cases over coming months. Hence to those horror advocates, as the CEO of OpenAI said, "We adapted to calculators and changed what we tested in math class", get used to it, human knowledge is going to be enriches by instant access to it using AI. Legal Implications: Regulations & Guidelines In order to understand the legal implications of ChatGPT and other AI tools, it is important to look into their use cases and to find out the sectors affected, who is at risk. One way in doing so, is to look into what is not an advantage anymore. For example, in the knowledge-driven sectors, knowing the basics and fundamentals of many domains is not knowledge anymore. Even the practical applications of such domains are not knowledge in the era of AI. Instead, application of these science in solving real problems will stay an advantage owned by real domain experts being individuals or corporations. Hence, in my view, the definition of science may get closer to what is today used to define technology, and the definition of technology will shift to specific application of solutions to solving even more specific problems. As a result, the science, technology, industries, businesses, and societies will become more specialized in their capabilities. Legal implications of such a fundamental shift will be enormous. The keywords being further protection of intellectual property (IP), pay-per-use or subscription revenue models for using know-how, and more protection of novel science and technology preventing it to land on public Internet and hence be source of knowledge of AI Tools, which can be accessible to rivals of businesses and nations. There are already regulations and guidelines regarding AI. But most of these are focused on the ethics, fairness and so on in the application of AI solutions. I expect to see more regulations defining in what domains and processes is use of AI is allowed, followed by regulations addressing what information are eligible to be shared publicly. Conclusion: Taking Action Now Businesses can take immediate steps to take advantage of AI and begin to consider the implications of AI in order to remain competitive in a rapidly changing technological landscape. They should assess their current capabilities and ensure that their infrastructure is able to accommodate the increasingly sophisticated AI technology available. Additionally, businesses should prioritize research and development initiatives that focus on a proactive approach to understanding and implementing AI technologies such as automation, machine learning, natural language processing, and predictive analysis. They should also assess the costs and benefits of implementing AI solutions to determine how AI can be best integrated into their existing landscape. Individuals can also take steps to familiarize themselves with the latest trends and applications of AI. This includes studying emerging AI technologies and the implications of their potential implementation. They can also join in discussions on the ethical implications of AI and participate in civic activities related to regulatory policies or frameworks shaping towards normalizing the integration of AI into their lives. Reading through the above lines, you may be wondering if I did use an AI tool researching for this article. The answer is yes. And you have guessed it already, the photo is also not work of art, and is generated by Dall-E. Even politicians are starting to use AI in designing their speeches. AI is here and we should benefit from it, instead of being scared about it. Start using ChatGPT by using this link for Chat GPT login. I do research and publish about the role of business and technology in today and future of the humanity. To read my future publications, visit my website. You can also find and contact me on my LinkedIn profile and Instagram. Read more From Dr. Shahram! Dr. Shahram Maralani, Executive Contributor Brainz Magazine Dr. Shahram Maralani is a Corporate Leader with more than twenty-five years of experience in a wide range of disciplines and across multiple industries and geographies. He is also an Author, a Business Mentor, and a Professional Speaker. Shahram is currently senior vice president and chief digital officer in Nemko Group A/S. In addition, he helps entrepreneurs to establish and develop Online Businesses. He is the author of the book “Build an online business in 24 hours”.

Written by: Jen Landry, Executive Contributor Executive Contributors at Brainz Magazine are handpicked and invited to contribute because of their knowledge and valuable insight within their area of expertise. Although postpartum programs are designed to help with symptoms like prolapse, leaking, diastasis recti, and even pain, ultimately they are about building back to a healthy life. That is what we strive for at Moms Fit Life. Ultimately, in a world where there is little support and conflicting information, it is easy to lose sight of the goal or true end result. Motherhood is that. Moms are often given information or direction that is needed only for that moment, phase, or situation. If a child is causing problems at bedtime, we look for a solution at bedtime. Instead, maybe if we focus on their anxiety at school, they may stop having issues at bedtime, and ultimately learn how to handle their anxiety in life. Then when they get to high school, they have a handle on stress, and emotions, and can do something positive. So it becomes easy to see a postpartum fitness program, and only see it for what it is at that moment. If you are not a mom who experiences leaking, then why would a postpartum program that helps with leaking interest you? Yes, these programs can help mothers stop their leaking or pain, but they are also designed to teach women how to understand their bodies , the proper way to strengthen a female body, and even to fear heavy things less. It is empowerment at its best. For women who have developed issues after having a baby, signing up for a postpartum fitness program that helps is a no-brainer, right now. It is a need in this phase. They have an urgency and a need for a fix because life is harder than it needs to be. Then as they begin to move through the programs, it becomes clear that this is a lifestyle and a way to stay healthy and strong for life. It doesn’t just end when the leaks stop. However, for some women who never experienced back pain during pregnancy and postpartum, it is less clear. Why join a program that can help fix back pain if you don’t have any? What if you developed back pain years after giving birth? It is possible that if you had chosen a proper postpartum fitness program, you may never have developed back pain. I also challenge those women to think of all the moms they know who are now grandparents and great-grandparents. How many of them leak or experience pain now that they are older? Maybe this could have been prevented if they had learned how to lift and support their bodies after giving birth. It is also extremely important to understand that not all fitness programs are created equal and that a postpartum fitness program can help strengthen women beyond anything they thought capable. Pregnancy, labor, birth, and postpartum take a toll on the body, and starting your healing journey on the right foot is going to be the best thing you can do to live a long, healthy, pain-free life. So I call on all women and moms to stop thinking of Postpartum Fitness Programs as a solution to a problem you have right now. Instead, think of it as a solution to a problem you have right now, a way to bridge the gap back into the activities you love so much, and a lifestyle change you can make for a brighter future. Start taking control of your future and your health now, don’t wait! Follow me on Facebook , Instagram , LinkedIn , and visit my website for more info! Read more from Jen! Jen Landry, Executive Contributor Brainz Magazine Jen Landry is a leader in functional fitness. She specializes in pregnant, postpartum, and everyday women. As a mother of two little girls and two pregnancies that left Jen feeling weak, broken, and in need of answers, she discovered the Pregnancy and Postpartum Corrective Exercise Certification. Obtaining this certification changed the way Jen looked at pregnancy and postpartum fitness as well as female health in general. It ignited a fire to help as many women as possible, so they could avoid what Jen experienced. She is the CEO and Owner of Moms Fit Life. Her Mission: Teach Moms they can trust their bodies again and rock mom life with confidence!

Written by: Wayne Elsey, Executive Contributor Executive Contributors at Brainz Magazine are handpicked and invited to contribute because of their knowledge and valuable insight within their area of expertise. When your brand no longer connects with your current and potential customers, it's time to reinvent and reposition it. In a dynamic and changing environment, the worse thing you could do is do nothing. In fact, you can't afford to do it for the profitability of your business. So, what does it mean to reposition your brand, and how can you do it effectively? The tasks of rebranding and repositioning involve examining everything about your company, from its core values to its marketing strategy. Doing so helps you identify what’s worked well and find ways to keep things going. Once you identify the areas that need improvement, look for ways to add value. Moreover, create a stronger connection between who you are as a company and what you want to become in the future. Define who your brand is and who it wants to become. Before you assess your strengths and weaknesses or find added value for your customers, get clear on what your brand is today. It’s essential to understand what you’ve done right—and what could use improvement. Next, brainstorm what you envision your company becoming to customers and the industry. Doing so helps you transition from one phase of your company's life to the next. As you transition, consider your brand as a living entity. When you do it, you empathize with the brand and reposition it to address its wants and needs. Decide what matters most to your customers. Next, as a business leader, you want to identify what matters most to your customers. This process helps you identify the most critical issues to your target market. From here, you can assess your strengths and weaknesses relative to these issues. And you could also find ways to add value for your customers. Use various methods to determine what matters most to your customers. Once you identify the issues important to your customers, you can start looking for ways to add value for them. Assess your operations before you reposition your brand. After identifying what matters most to your audience, consider your operations. While the sales and marketing teams are forward-facing, you need operations to sync. You increase the chances of great success by identifying what will happen in your operations. For example, the chances are that you will have to change processes. So, make it a point to gather vital data and determine what it will take to make adjustments and reposition your brand. Also, make it a point to add a realistic timeline to make the transition once you're clear with your plan. Find ways to add value for your customers. As you know, your customers are the core of your business. So, when you think of how to reposition your brand, make it a point to keep them always in mind. Determine what’s valuable to your customers in advance of repositioning your company. One of the best ways to reposition your brand is to address the overall customer experience your customers have when they interact with your company. Focusing on the customer experience creates a stronger connection between your brand and who you want it to become. Add edge initiatives (e.g., sustainability). Finally, it's vital to add edge initiatives that help your brand stand out from competitors. As we know, the world’s moving away from fossil fuels. Moreover, companies are shifting their efforts toward sustainability (every business can become sustainable). So, you could add edge initiatives related to sustainability. For instance, you could invest in environmentally friendly practices like renewable energy or sustainably using logistics. Doing so adds an edge to your brand over the competition. And that has the potential to cause customers to choose to buy from you. Create the right strategy and do the work. You can reinvent and reposition your brand with the right strategy and hard work. Ultimately, repositioning your brand and doing it in a memorable way for your customers is a great way to relaunch and reinvent yourself. So, when repositioning your brand, the key is to thoroughly analyze your company, who your customers are, and what makes them tick. Once you're clear on your customers and business value, you can identify the areas to innovate. But remember that what you aim to do when you reposition your brand is to re-create a company your customers actively and enthusiastically want to support. So, the idea is to reinvigorate and reposition all elements of your company. In sum, consider it a rebirth and renewal of your company to when it was in it was a start-up. Tap into that energy and movement. © 2023 Wayne Elsey. All Rights Reserved. Follow me on Facebook, Instagram, LinkedIn, and visit my website for more info! Read more from Wayne! Wayne Elsey, Executive Contributor Brainz Magazine Wayne Elsey is the founder and CEO of Elsey Enterprises. Among his independent brands, he is also the founder and CEO of Funds2Orgs. This social enterprise helps nonprofits, schools, churches, civic groups, individuals, and others raise funds while helping to support micro-enterprise (small business) opportunities in developing nations and the environment.

Written by: Lea Smith, Executive Contributor Executive Contributors at Brainz Magazine are handpicked and invited to contribute because of their knowledge and valuable insight within their area of expertise. In our neighborhoods, public and or private schools were designed to teach the systemic oppression of many cultures and environments. Systemic oppression is systematic and has historical antecedents; it is the intentional reminder for disadvantaged groups of people based on their identity while advancing members of a dominant group such as gender, race, class, sexual orientation, language and more progress in society. Our economic, social, political and cultural systems have emerged in separation. Unfortunately, there is a daily reminder of depression, racism, segregation, differences in our practices as people and many protests to stop the division. Yes, these are all serious issues but here’s a thought for a simple movement, we can begin revitalization in our communities by improving education through teaching financial literacy to our youth. Don’t be misled by the terms “national deficit” and “U.S. deficit” because they have the same meaning and are used interchangeably by the U.S. Treasury. In the last 50 years, the federal government has run a surplus five times, most recently in 2001. The national deficit of $421 billion dollars is due to the federal government spending trillions that exceeded revenue. In the Fiscal Year of 2022, the federal government spent $6.27 trillion and collected $4.90 trillion in revenue, resulting in a deficit. When there is no deficit or surplus due to spending and revenue being equal, the budget is considered balanced. At Alea’s Helping Hand Inc., our mission is simply to impact, motivate and empower our youth to obtain financial literacy. We show the relation between individuals and build by strengthening our core with real numbers. Regardless of whether its sign is the numerical value of or relating to numbers, especially the characters 0 to 9. Alea’s HelpingHand Inc., Financial Literacy program has a positive outcome on youth primarily in disadvantaged neighborhoods. We’ve explored the opportunities and benefits for their families to transcend into generational wealth and sustainability. Alea’s Helping Hand Inc., programs will provide the five (5) core competencies of financial literacy: (Earning, Saving, Investing, Spending, Borrowing, and Protecting) via virtual workshops, in personal trainings, community events that are offered free to the public, collaborations and partnerships worldwide. Financial literacy is achieved through financial education; hence, by understanding these competencies; the youth in the Alea’sHelping Hand Inc., programs utilize knowledge and skills to manage financial resources effectively for a lifetime of financial well-being. We all have our own unique relationship with money and should not take it for granted the generational curses that affect“Black Folks” culture. These powerful lessons are identified through crimes, scandals, violence and other nonsense that impact the rise in numbers for the U.S. consideration in legal matters. It’s not just “The Black folks” who aren’t educated,89% of people do not obtain financial literacy in their lifetime. People only do what they’re taught, shown and have learned through personal experiences. Too often people say their habits are the reasons they’ve characterized themselves with “This is how I’ve been my whole life.” Prohibiting yourself from learning new methods, processes and systems are symptoms of “Stunting your own growth.” Our lives are changing daily and our senses are dull because distractions and propaganda are utilized to gear your thoughts, money and emotions towards the subject matter being sold in your environment and neighborhoods. Pay close attention when exposing the youth to crafty marketing and advertisements are distributed according to geographics, statistics, research and what the consumer craves to hear and see. Don’t take my word for it, just reflect on your deepest desires and goals. What does your mind think of first? As a parent, is it your family and how you’ll continue to support them with the steady rise of inflation? Will I get laid off next? Will my child/children be the next statistics because the environment is getting worse? Changing the path for youth who lack the confidence to embrace changing the patterns of unintentional consequences can be achieved through collaboration, partnerships and resources. Creating a roadmap to a better tomorrow will depend on the decisions made today. There are long-term gains for short-term sacrifice as being parents, community partners, advocates and adults creating generational wealth. Financial Literacy is the guide to financial, mental, emotional and spiritual well-being. Invest in yourself and get the education available within your community. Follow me on Instagram, LinkedIn, and visit my website for more info! Read more from Lea! Lea Smith, Executive Contributor Brainz Magazine Courageous Lea, is the Founder of Alea's Helping Hand Inc., 501(c)(3) Non-Profit organization. The foundation of business is understanding concepts, processes and money. Lea’s ability to identify areas of strength and weaknesses to implement standards and changes in operation that optimize productivity, bottom line, cycle time and cost help business owners increase profits. Courageous Lea, is a progressive leader with strong strategic planning skills, effective in training, development, team building and problem solving. Through financial literacy we can improve our mental, emotional and spiritual growth with fundamentals that will break the generational curse of poverty, poor money management and habits.

Written by: Sally Higoe, Executive Contributor Executive Contributors at Brainz Magazine are handpicked and invited to contribute because of their knowledge and valuable insight within their area of expertise. Entering into an unfamiliar territory always brings with it a jumble of emotions, which can certainly be intimidating... Yet, stepping into a new leadership position is both exciting and challenging. It is an undeniable milestone and transition in any career. Leaders often possess natural skills that make it easier to navigate through the role successfully. However, even if you’re a natural leader, assuming a new role is still a challenge. It takes an average employee about six weeks to feel comfortable in their job! As a leader in a new position, you probably will feel tempted to start making changes immediately and make an immediate impact. Unless the change is inevitable and urgent, it is best to wait. This mindset to get in there and mix it up straight away results from insecurity and the fear of being seen as not enough. The main point for a new leader is not to impress but to make impactful decisions that will benefit the organisation. So how do you make a smooth transition while demonstrating impeccable leadership qualities? The good news is there are steps you can take to master your new role like a boss and help you get off to a fast and effective start. Most institutions are aware of the struggle and invest money and time in moulding their new leaders. Extended DISC assessments have proven to be a great tool for making strategic and tactical decisions. The Extended DISC Behavioural Profile is an individual assessment system that identifies the strength and weaknesses of employees. The BEST thing about ‘EDISC’ is that it measures the deeper and unconscious levels of an individual, excluding the impacts of your environment... ...It then compares this to you that shows up IN your current environment. (So... that’s you at your core, vs you that you show to the world... hmmm interesting!) A company that uses this assessment to develop and choose its leaders enjoys many advantages: The new leaders are effectively aligned with the company's strategy. Leaders are placed in departments where they can perform best. Retain valued employees and leaders. Develop and keep improving the organisation's culture. The employees' and leaders' potential and performance keep improving. A better business model is designed. The expensive turnover from revolving doors is reduced. Most of the work needed to ease the transition is, however, not on the company but on the individual. The first role of a new leader is to fit into the position like a glove. Consider the following steps to unleash your full potential as a leader in a new role. Be Authentic. Nothing about you has changed from what motivates you, your abilities, decision-making skills, communication skills, and judgment. If anything, you were selected to lead because of those qualities. Shift your perspective to fit your new role. After celebrating your win, put effort into changing your mindset approach. Do not succumb to the temptation of incorporating your old job into your new one. You are no longer in the same position or surrounded by the same people. You are now at the top of this pyramid, looking at your former job from a different higher level. Focus on your new responsibilities, and work on having a manageable and consistent schedule. There were mistakes made by the former bosses in the position you are currently in. Many new leaders are sometimes weak in their emotions. They might become arrogant and try hard to flaunt their prowess at getting things done better than their predecessors. This, unfortunately, feeds into the cycle of poor leadership and fans the flames of the leader's vices. Relate with your employees on a personal level but avoid oversharing. The relationship between a boss and the employees ultimately influences the organisation's performance. A good connection with the boss is a great motivation for the employees. As a new leader, share a bit about your personal life, just enough to help your team members relate more to you in person. Do not be too revealing or get overly personal. Only share your vision for the organisation when you feel you know your staff well enough. You do not want to rush into it. To be an impactful leader, you must be inclusive in decision-making. This does not mean that you have to implement all the shared ideas. Make everyone feel useful and heard by listening to their ideas. You can later articulate your reasoning when making the actual decision. Your employees will invest in the organisation's wellness if they feel they are a useful part of it. As you start your next chapter, remember all leaders make mistakes and fail at some point. Do not aim for perfection as a boss, but for consistent growth. Failure is simply feedback. If you’d like some handy useful tips on how to grow with and in your leadership role, sign up for my fortnightly newsletter here – you'll receive lots of useful advice and tricks to help move you and your team forward, towards a more successful future. Follow me on LinkedIn, Facebook, and visit my website for more info! Read more from Sally! Sally Higoe, Executive Contributor Brainz Magazine Sally is uniquely world-experienced in building resilience, emotional fitness, and quality sustainable practices in leadership. Her experience across multiple countries leading high-performing teams in high-pressure outlying remote environments has amplified her ability to know what it takes to connect a conscious leader to their team, with outstanding results. Having spent decades on diverse projects in every climate imaginable, Sally discovered the critical aspects of authentic leadership and team alignment. She has now blended research-based, proven methodology with her pragmatic approach and ability to 'be herself' to create the transformative Align & Shine program. There, she guides formerly flustered, confused, and internally insecure leaders, to tap into their true classic selves, without the need to conform to outside pressures, helping them become bold, present, courageous, and energized leaders who genuinely connect with their team AND their business. Sally is co-author of Resilience in Leadership, Pt 1 of the book series, leader of both community and international hardship projects, and accredited in scientifically proven Human Behavioural Profiling and Meta Dynamics ' thinking-based methodology, adding to her Practitioner of Coaching credentials. Most importantly though, Sally, Founder of Team Resilience Method, is now on a mission to show striving leaders how to shine, gain clarity and create a ripple of positive change, from the inside out.

Written by: Alison Rothman, Executive Contributor Executive Contributors at Brainz Magazine are handpicked and invited to contribute because of their knowledge and valuable insight within their area of expertise. There are so many who are finding themselves in that in-between time where they are changing and they can feel it on a deep level, yet the outcome, the direction, the actualization of this change process has yet to be revealed. What they used to do and how they used to be are clearly no longer an option, yet, where they are going, how they are going to get there, and what this new version of themselves has not yet been made clear. This is a juicy time to simmer in. A time rich with insight, information, and wisdom…if we are open to it. It is an uncomfortable time of the change process. Unknown and uncertain. It is the natural tendency to want to fill this time with something, anything, yet if we can allow ourselves to sit in the unknown and get curious, incredible shifts are possible. Our intuition can be accessed and information emerges. True, authentic, sustainable change cannot be forced. Yes, we absolutely need to give effort in many moments, however, the allowing, the opening, the softening, the space to sit in the unknown and listen, is invaluable and a crucial aspect of creating new pathways in our state of living and being. When we choose to consistently fill the “void” with something that distracts us, numbs us, and keeps us swirling in the same old ways, then we bypass the opportunity to change on a deeply embodied and aligned level. The in-between is scary for a lot of people. It is understandable. Yet, if we want to change ourselves, grow and morph ourselves, then we must take that risk of simmering in that unknown place. That is how we open up new channels of possibility in ourselves. A great example is if you’re giving up an addiction of any kind there is that time “in limbo”. There is that in-between time when you know that you are done with the old behavior and addiction, yet have not stepped fully into the next realm of existing without it. I had a client say that she was “bored” now that her consumption and obsession with food was diminishing. My response was to shift from the “boredom” into curiosity. To become curious about what else stimulates her, engages her, inspires her. To encourage the spaciousness and to allow herself to explore in those realms. She chose to write and pull out some art supplies to enhance her process. A beautiful choice! If we can *not* fill every crevice of our lives while we are in midst of a change process (even with “good” stuff) and rather truly allow the spaciousness, that is where the gold lies. That’s when we begin to be able to transform ourselves and our lives from the inside out on a sustainable and embodied level. What can we *do* in those in-between moments that will serve our unfolding? (Again, it is that fine line of doing vs. not doing. The below are suggestions of “healthy” and “productive” outlet of enhancing our human life process) Drop into your body: Track your sensations in your body, tune into the pulse of your breath, feel your heart beating, get onto the ground and allow the earth to hold you through your body. Move from your own inner guidance, fill your cells with life-force energy, follow your impulses without an agenda. Tap into creative outlets: Dance, Paint, Draw, Write, Create! Give the subconscious voice and shape through creativity. Go outside into nature (yes, even if it is 3 degrees!): Nature is the ultimate healer. Sometimes just stepping outside into the elements will enliven something deep within. Listen to a guided visualization/podcast/talk: Immerse oneself in something inspiring and growth enhancing. Meditation: Have I mentioned lately that I truly believe that meditation practice is essential for every single thing in life? (Those of you whom have been reading my words for a long time have certainly gotten that memo!) Meditation is the gateway to your heart, to your soul, to your truth. Spending time in quiet meditation every day, preferably first thing in the morning, will support you in every way to access next steps in your life, work with your mind to utilize your neurochemistry to support your process, and gain insight into your most aligned and integral self. Create in the Kitchen: Nourish your body, your soul, and your senses through cooking or baking something delicious and nutritious. This serves so many purposes in feeding ourselves and our families and also immersing us into a tangible and creative project. Savor the Quiet: Leaning into and savoring quiet moments in life will propel your growth and unfolding to the next level and beyond. Learning how to sit in the quiet, to just BE in the quiet, to melt into the quiet is an invaluable life skill. What is changing in you? Do you know what it is that you are letting go of, releasing, putting to rest? Wherever your path of life may find you right now, can you surrender to it? Soften and lean into it? Open up to the possibility that this is exactly where you’re supposed to be right now? And, accept yourself, your circumstances and your situations for exactly as you are, and as they are right now. Allow yourself to empty...to create space from within...to get curious...to hear those inner stirrings...and, to listen to what's next...unattached, open, and receptive. May we learn to unlearn to learn again from a place of alignment and truth of who we are right now and the potent direction our lives are taking. As always, if you need connection and/or support, please reach out. I am here in service of the evolution of humanity… with unwavering love and care. Follow me on Facebook, Instagram, Linkedin, or visit my website for more info! Read more from Alison! Alison Rothman, Executive Contributor Brainz Magazine Alison Rothman MA CYT, is a Body-Centered Holistic Empowerment Coach and Transformational Group Facilitator with 25+ years of study and experiences in somatic healing arts and therapy, yoga and meditation, authentic embodiment, and holistic healing. Through her extensive studies, practices, and experiences she provides clients and students with the ability to tap into their innate inner resource and release debilitating life patterns in order to access their truth, power, and reclaim their body, mind, heart, and soul connection. Alison is passionate about supporting and empowering women and men to unwind their nervous systems, make peace with themselves, and remember who they truly are. She is zealous about studying the art of relationship and has a commitment to bridge the gap between men and women so as to bring greater harmony, peace, and love into the world of relationship, partnership, and dating. She has survived several highly traumatizing life events including a house fire and a near death experience. Additionally, Alison has navigated divorce and single motherhood for over a decade, utilizing her practices in support of her own embodiment during times of stress and challenge. She carries with her an embodied understanding of the wisdom and intelligence of the body and brings to her sessions, groups, and writing a deep intimacy with herself, her own process of life experiences, and a passion for supporting and inspiring others in utilizing the magic of everyday living as medicine for growth and healing. Alison is an expert in the realm of trauma, eating disorder and addiction recovery, body image issues, and utilizing holistic wellness practices to attain sustainable, embodied, and empowered healing. In addition to her one-on-one work she facilitates retreats, runs women’s groups (both virtual and in person), writes, speaks and is the host of the podcast "Embodied and Awake." She lives in beautiful Boulder, Colorado with her partner and 13-year old son.

Written by: Patrick Mensah, Executive Contributor Executive Contributors at Brainz Magazine are handpicked and invited to contribute because of their knowledge and valuable insight within their area of expertise. As technology disrupts and redefines the business world, the term "digital transformation" has become a buzzword that's impossible to ignore. In this modern age, companies are faced with a plethora of challenges and one of the biggest among them is charting a course toward a successful digital business model. In this article, we will explore the concept of digital transformation, the steps businesses can take to prepare for it, and the benefits of embracing it. Digital Transformation is the process of transitioning business processes from traditional practices into modern technologies, thereby integrating digital technology into all areas of a business. It is a process that impacts not just technology, but also people, processes, and culture. Benefits Of Digital Transformation In The Current Age By embracing digital technology, companies can improve their productivity, efficiency, and customer engagement. They can also gain a competitive advantage by leveraging technology to deliver innovative products and services. Furthermore, companies can achieve greater agility, allowing them to respond quickly to changes in the market and customer demands. Key Components of a Successful Digital Transformation Strategic planning and preparation Defining clear goals and objectives for digital transformation helps in identifying potential roadblocks, establishing a timeline, and determining the resources needed to support the transformation. Investment in technology Companies must invest in cutting-edge digital technologies to adopt the latest tools and solutions that enable them to improve processes, increase efficiency, and drive growth. Building a digital-savvy team This involves hiring new employees with digital expertise, providing training for existing employees, and creating a culture that values and supports digital transformation. Customer-centric approach Organizations should listen to customer feedback, continuously gather and analyze customer data, and design solutions that meet their evolving needs and preferences. Continuous improvement and adaptation Organizations must adapt to changing market conditions, and continuously incorporate new technologies and best practices into their business processes. Best Practices for Navigating Through Digital Transformation Embarking on a digital transformation journey is no small feat, but with the right strategy in place, the possibilities are endless. It starts with pinpointing exactly which areas of the business need a digital makeover and what technology will take you there. This is where a business consultancy firm like WallStreet Investment can assist companies to choose the right path, especially with the help of our expert business assistants that form part of our world-class concierge services. Businesses must also gear up for the digital future by boosting their digital IQ. This means mastering data management, analytics, and cybersecurity to stay ahead of the curve. Challenges of Digital Transformation One of the biggest challenges companies face during digital transformation is overcoming resistance to change. This often arises from employees who are uncomfortable with new technology or processes, or from leaders who are reluctant to embrace change. To address these challenges, companies must have strong leadership in place, with leaders who can champion the transformation and encourage their teams to embrace change. Additionally, businesses must have clear communication strategies in place to ensure everyone understands the benefits of digital transformation and is on board with the change process. Final Thoughts Navigating digital transformation in the modern era is a crucial challenge for companies. By understanding the concept of digital transformation, preparing for it, and embracing its benefits, businesses can remain competitive and relevant in the rapidly changing business landscape. The transition to a digital business model is not easy, but with the right approach and leadership, companies can successfully navigate the process and reap the rewards of digital transformation. At WallStreet Investment, our expert business consultancy services are always ready to help companies maximize their potential and achieve long-term success in the digital landscape. Patrick Mensah, Executive Contributor Brainz Magazine Meet Patrick, a visionary entrepreneur who has turned his dreams into reality. Growing up in a fishing community in Ghana, Patrick learned the value of hard work at a young age, washing cars for older members of the community. This early experience instilled in him the discipline and work ethic that would become the foundation of his success. With over a decade of experience in building and partnering with successful businesses across the globe, Patrick is now the CEO of Wallstreet Investment, one of the fastest-growing companies in the UAE. His ability to lead, inspire and grow his team has been a key factor in his success.

Written by: Dr. Mykim Tran, Executive Contributor Executive Contributors at Brainz Magazine are handpicked and invited to contribute because of their knowledge and valuable insight within their area of expertise. Personal growth is one key component to helping you reach your full potential. Contemporary psychology has revealed that as human beings, the desire for personal growth is one of the strongest desires. According to Abraham Maslow, one of the founding fathers of humanistic psychology, individuals who use personal growth to reach their full potential tend to be at the highest level of human life. What is personal growth? There are different ways to define personal growth. In the Handbook of Humanistic Psychology: Theory, Research, and Practice, personal growth is described as a continuous journey of self-discovery, self-improvement, and self-realization filled with happiness, creativity, and fulfillment. Personal growth is about developing the whole person or self that makes individuals human, the physical, the emotional, the intellectual, and the spiritual. Personal growth can also develop from individuals making choices, planning their lives, and interpreting and giving meaning to events, situations, and experiences. Personal growth can be simply explained by breaking the two words apart. First, personal means you, and growth means learning and growing. If you combine the two definitions, you get learning and grow yourself. Every time you learn and grow to become a better, stronger, and happier person, that is personal growth. Why is personal growth important? Personal growth will help you be more comfortable with yourself because you will better understand who you are. You will be able to discover and use your strengths and talents to become the person you are meant to be and to create meaning and purpose out of them. You are on a path to creating a legacy you can be proud of. You see yourself more accurately and develop a more stable personality. You know what you want out of life. You become more creative in seeking out and taking advantage of opportunities and resources to make your life successful for your career, relationships, and health. You develop a sense of what is intrinsically important over time to help align with your life purpose. You can make great decisions, set healthy boundaries, and clear targets to guide you to achieve successful outcomes. You can assess and accept what is real in both their external and internal worlds. Therefore, you can set better goals to help you reach your full potential more quickly than individuals who do not understand themselves. With the knowledge, skills, and strength you gain from personal growth, you can effectively tolerate uncertainty and overcome stressors and setbacks. For instance, you can manage your emotions successfully when you make a mistake. You can normalize feedback, highlight your personal growth experience and build trust in the process of changing. Applications for personal growth Nourish your body, mind, and spirit Your body, mind, and spirit are a part of you. You must nourish them daily to develop yourself. To nourish your body, improve your eating, exercising, and sleeping habits. To nourish your mind, improve your self-confidence, self-esteem, courage, intelligence, and stress management skill. To nourish your spirit, strengthen your kindness, compassion, appreciation, and forgiveness. Career and relationships Learn new skills to become more productive in your work and career. Improve your communication and confidence skills to improve your relationships with your family, friends, co-workers, acquaintances, or whoever is in your life. Read different subjects Learn from different fields, such as health, psychology, education, law, medicine, technology, mathematics, chemistry, etc. Learn from different cultures. The more you know the more you grow. Try a new hobby or activity Try a new cooking recipe. Play a new instrument. Create a new exercise routine. Learn a new language. There are countless new skills you can learn to develop yourself. Learn from your failures Learn new knowledge and skills so you won’t repeat the same mistakes. The more you overcome your mistakes the more you grow. Taking personal responsibility Whatever outcome you have in your life, see where your strengths and weaknesses are and try to improve them for better future results. Using resources Do not be afraid to use external resources and seek help to learn and develop yourself. Personal growth in small daily steps Drink one more cup of water Eat one more serving of vegetable or fruit Exercise for 10 minutes Read a new book to improve your mindset Read 3 pages of a personal growth book Watch a 5-minute video on personal growth Talk to a new person or build a new relationship Forgive yourself or another person this week Try a new recipe or activity this week Listen to a podcast to improve your relationships And many more Personal growth is a journey, not a destination Successful personal growth is not about taking big steps and getting big results once in a while, but it is about improving yourself a little bit daily. If you are genuinely on a personal growth journey, you will never run out of ways to improve yourself. At any moment you say to yourself that you ran out of ways to improve yourself, then it means you are not truly on a journey of personal growth. No matter how great of a result you have, there will always be something that you can learn and develop to have a better outcome. There is no destination for personal growth. Follow me on Facebook, LinkedIn, and visit my website for more info! Read more from Dr. Mykim! Dr. Mykim Tran, Executive Contributor Brainz Magazine Dr. Mykim Tran is an expert in humanistic psychology. She is a keynote speaker, educator, life coach, author, and scientist. She is on a mission to help individuals create a powerful legacy that will carry on for eternity. In the process, individuals will transform into the best version of themselves and reach their full potential. Dr. Tran is the founder and CEO of Wake-Up Foundation, a non-profit agency, transforming individuals into social change agents to promote stronger communities. She received her bachelor's degree in Media Communications from the California State University of Sacramento, her master's degree in Psychology at Walden University, and her PhD in Humanistic Psychology at Saybrook University

Written by: Gayle Terzis, Executive Contributor Executive Contributors at Brainz Magazine are handpicked and invited to contribute because of their knowledge and valuable insight within their area of expertise. 2022 was an eventful business year! There were a lot of trending buzzwords that marked our careers and opened our eyes to new concepts practiced in the business world ‒ from the great resignation, to quiet quitting and career cushioning. Most of these business trends will continue well into 2023 given the global recession we are facing, and knowing them is crucial to help us understand what we might face. So, what business trends and buzzwords started in 2022 and that every professional should know about? Here are five of them: 1. Remote work and its counterparts, such as hybrid work: the pandemic has seen a rise in remote work, a trend that has continued well after many offices opened up again and companies resumed their usual work routine. One thing is for sure, remote work is here to stay because its flexibility opened up many possibilities for employees, employers, and entrepreneurs. It has allowed them to create the work-life balance they have always wanted. It also freed the time they spent preparing to go to the office and commuting ‒ time they are now using to spend with their loved ones, or practice activities they enjoy. On top of this, there is the Great resignation wave that many employers and companies have experienced, where employees are leaving the workplace en masse to seek better opportunities and more work-life balance. This led to a definitive change in the work landscape where many companies have started adopting remote and hybrid work to create a better working environment for their employees and retain top talent. 2. Quiet quitting: this happens when an employee decides to quit their job without actually quitting. In other words, they have stopped being productive and invested in their job and are simply doing the minimum that is needed of them in order not to lose their position. This is also referred to as "ghosting" or "the fade away”. One of the main reasons why quiet quitting happens is because employees feel unappreciated and/or undervalued at their company. They might feel like their contributions are not being properly recognized, or that there is a lack of career advancement opportunities for them. They may also feel that the company culture does not align with their values or that they do not have a good work-life balance. There are many things that employers can do to prevent quiet quitting because it can negatively affect the morale of the rest of their staff, as well as the company's performance as a whole. They can start, for example, by fostering a positive work culture that recognizes the contributions of their employees. They can also improve communication between the different members, practice transparency, and implement a fair process that allows for constructive feedback and open dialogue between the management and the employees. Quiet quitting has seen a rise among employees last year, and the trend might continue if employers do not find solutions fast. 3. Career cushioning: this is a concept that was inspired by the dating world and that bridged over to the business world. Career cushioning means keeping your career options open while still having a job. Employees usually do this when they feel underappreciated in their current job role or because they feel threatened. Therefore, they seek multiple job opportunities and diverse sources of income for them to have a safety net. In recent years, there have been a lot of changes in the business world, such as massive shifts in the job market, downsizing and lay-offs, financial threats to several companies, and so forth. To counter this and protect themselves, employees started practicing career cushioning to feel more secure ‒ in case the worse happens; they have other sources of income. Another reason employees may revert to career cushioning is to have the ability to work on multiple projects and hone different skills. This allows them to become more adaptable should one of their skills or one of the industries they operate in, come crashing down. Career cushioning can negatively impact the performance of employees, and there are many measures employers can undertake to prevent it, such as providing employees with opportunities for professional development, readapting job descriptions and encouraging internal mobility. They can also provide them with benefits, flexibility and a work culture that is founded on transparency, trust, and open communication. 4. Productivity paranoia: refers to the state of fear many employees experience when they are under constant pressure to always outperform themselves. In the last few years, companies have become more and more focused on maximizing the efficiency of their employees, indirectly pressuring them always to give more. This, in turn, creates a negative cycle and a toxic working environment. When employees are given unrealistic demands or have overly tight deadlines to meet, they will start experiencing productivity paranoia, which will eventually become counterproductive. They might also be micromanaged and given little control over their work. This usually happens when there is no communication and a lack of trust between employees and their managers. If not remedied quickly, the situation can escalate, and employees will feel unmotivated. They will eventually underperform. To remedy this, employers can provide employees with the autonomy they need to complete their work. They can hold them accountable by setting specified KPIs and reasonable deadlines, then give them the flexibility and appropriate room for them to maneuver their work as they see fit. This approach, amongst different measures that need to be implemented, can help them counteract productivity paranoia, foster a positive work culture, retain talent, and improve the company’s performance. 5. Quiet firing : From all the business trends and buzzwords we have seen so far, this one is the most damaging to both the employees and the employer. Quiet firing is similar to quiet quitting but from the employers’ perspective. It refers to when an employer decides to terminate employment without prior notice or explanation to the person they are firing. There are many reasons why employers may choose to quietly fire an employee, such as believing that the performance of their employee is not up to their expectations, or that they are not meeting the company’s objectives. They might also simply not have the required skills to do the job properly. When employers revert to quiet quitting, they usually want to avoid having to face the employee and explain the situation. They might also want to avoid any legal action or negative publicity, which is counterproductive in this situation because quiet firing creates a situation of mistrust and unrest amongst the remaining employees. Quiet firing is not recommended as it affects the morale of the employees, and their performance, and will eventually have repercussions on the company’s reputation. In conclusion There have been some positive but also some negative changes in the business world in the past few years, and 2022 has seen a rise in business trends and buzzwords, such as remote work and quiet firing. Whether you are being affected directly or indirectly by one of the scenarios that I mentioned above, it is important to understand what is happening and then find the appropriate solutions to remedy it on time. Follow me on Facebook , Instagram , LinkedIn , and visit my website for more info! Read more from Gayle! Gayle Terzis, Executive Contributor Brainz Magazine Gayle Terzis is an Executive & Career Coach and the Founder of Boost Up. With a background in banking, Gayle spent over ten years in the corporate world working on diverse missions, including the development of the first program dedicated to the financial empowerment of women in the Middle East. However, she started feeling that her job was lacking meaning and purpose, and she was automatically less happy at work. She found coaching to be her calling. She quit her job and got certified by the ICF Executive & Leadership Coaching program. Today, Gayle helps ambitious career-focused people connect with their better selves in order to reach their full potential and achieve meaningful goals faster; while having a balanced, healthy, happy, and productive life.

Written by: Manas Kumar Mahanandia, Executive Contributor Executive Contributors at Brainz Magazine are handpicked and invited to contribute because of their knowledge and valuable insight within their area of expertise. Reinventing yourself means relating patterns, values, or conditioning that no longer serve you and changing them for better options. It can involve external characteristics, like job, pursuits, appearance, connections, and position. True reinvention also happens outside, in how you suppose and bear. It'll be different for everybody, which is what makes it so important. This can be interpreted in different ways. For some people, tone-reinvention means a major career change. While for others, it could mean breaking bad habits or espousing a new life skill. A positive internal station can be developed when you reinvent yourself, which is a useful skill to have. Without knowing who you are, you cannot aspire to revive yourself. And here is when doing your inner work is so crucial. The activity of looking inward into our real characters and visitors is known as inner work. It involves giving up control over how we think, see, and engage with the outside world. How we think about and interact with the outside is greatly influenced by our inner world. We can better grasp the effects that tug at our heartstrings thanks to this tone discussion and tone understanding. The biggest and most fruitful opportunities for tone development can then be found. A crucial component of recreating yourself is looking within. There isn't a set procedure for reinventing yourself using a text or chart. Consider your rebirth as a voyage of tone discovery. It is the force that drives us to let go of the past, stretch ourselves, and look toward the future. Here are 9 practical approaches or techniques for reinventing oneself. 9 Practical Approaches to Reinvent Yourself Start with tone ‒ Understanding and tone mindfulness: One of the first ways you can take towards reinventing yourself is tone-mindfulness. This means laboriously assessing your situation and what you would like to achieve. Who are you now? What are your strengths and sins? What are you spooked of? Contemplate your current position in life and what brought you to where you're now. suppose what you'd like to achieve in the coming five times and where you would like to be in the future. Define your core values: One really useful practice is defining your core values. It'll be much easier to make positive changes if you know exactly what they look like and why you want them. Use these core values to produce a particular vision statement that will acquaint you with how you want to resuscitate yourself. Ask yourself what you want to change: Everybody wants a commodity that they don't have. But chasing after what you don't have is only worth it if you've deeply considered what it's you want and why. Take a moment to yourself and consider what's missing from your life. Where do you want to be, and what formative changes can you make? Set realistic pretensions amid all this contemplation: You might get carried down with what's attainable. Make sure that the effects you want to change are embedded in reality and reflect healthy, practicable pretensions. Figure positive habits: In addition to particular pretensions, it's helpful to make positive habits that bolster your capability to evolve. Some positive habits include Eating a healthy diet Exercising Consuming lower content online These habits will also help you develop physical and internal fitness. Exercise tone ‒ Reflection: Tone-reflection is a thick part of the tone-reinvention process. Through tone-care practices like journaling and aware breathing, you can gain a better understanding of what has brought you to this point — and what needs to be next. tone-reflection can also help you develop emotional intelligence. Be honest with yourself: Even though we all know how important it is, honesty can be grueling. Being honest with yourself can force you to deal with some hard trueness that is uncomfortable to admit. This makes it all the more important. Lying to yourself will only hold you back from a particular development. Ask for support: Don't be hysterical to ask for support from musketeers, family members, or workers that you trust. Chances are, they moreover have some wisdom to offer or are passing analogous struggles. smiling woman, holding hands with a friend reinventing yourself In some cases, it's stylish to seek professional help. Don't be hysterical to reach out to a trainer or therapist who can guide you on your trip of tone discovery. Compass yourself with the right people: The type of people that you compass yourself with has the power to either lift you or bring you down. Make sure that the people around you're kind, honest, and want what's stylish for you in life. They will encourage you to do the right thing and keep you predicated. 10. Celebrate your success Last but by no means least, flashback to celebrate your success. When it comes to significant shifts in your life, every corner is worth recognition. Celebrating the triumphs, big or small, will boost your confidence and tone-worth. Why is reinventing yourself important? Reinventing yourself provides you with a platform to make up a stylish interpretation of yourself. You can then live a healthier, happier life as a result of this. Follow me on LinkedIn, and visit my website for more info! Read more from Manas! Manas Kumar Mahanandia, Executive Contributor Brainz Magazine Manas Kumar is working as an Educator in the Ministry of Education of UAE. He has trained an educated more than 10K of students and professionals across the globe. In addition to his teaching, he is a life coach, entrepreneur, educator, and a blockchain influencer. He recently became a founding member of the World Metaverse Council, where he may share his knowledge and expertise for the benefit of the metaverse community in UAE. In barely two years, he became well-known and regarded as a life coach in Dubai. He has also earned honors and awards from many prestigious notables in the UAE. His Mission is to help businesses build winning teams and educate individuals all around the world.

You will probably know the rules of high-value investment if you are a savvy entrepreneur. Everything boils down to minimizing your risks and maximizing your growth potential when it comes to investing your hard-earned money. But you can think beyond conventional assets like real estate, precious metals, cryptocurrency, stocks, and bonds. An investor visa is a unique asset for aspiring entrepreneurs looking to go global with their businesses. While many countries provide this immigration option, Italy is the best example of a low-risk and high-growth one. You can seek professional Italian Citizenship assistance and guidance on immigration with this alternative. But there is much more to it than you can imagine. Let us consider the context of the Italian investor visa and explain why it makes the best investment option for savvy entrepreneurs. A well-defined process A well-defined process makes the investor visa a reliable investment. You need not worry about scams as the government authorities are on the other side. The best thing about the Italian investor visa process is that it has a minimum investment requirement of €250,000, which is reasonably affordable for business owners. You can apply only with a bank statement as proof of funds instead of the actual money. The committed amount has to come only after completing the process and obtaining a residence permit. Quick road to immigration An investor visa offers a quick road to immigration for entrepreneurs looking to launch a business overseas. The process typically takes a few months, so you need not worry about queuing up at consulates for years. You can even bring your family along with single funding, provided you prove your capacity to support them in the country. There couldn’t be a better investment for business owners aiming to set up their enterprises abroad. High growth potential The growth potential of an investor visa as an investment alternative is immense. For example, the Italian investor visa leads to a residence permit, which lets you travel visa-free across the EU. You can leverage the opportunity to expand your business in these markets because travel is not a constraint. You may enter the countries on the fly, whether to explore new markets, attend trade fairs, meet new clients, or establish business collaborations. A pathway to citizenship Setting up a business in another country is a lifelong commitment, as you will probably want to stay for good. An investor visa is immensely valuable because it serves as a pathway to citizenship. Consider it a way to buy a second passport, which is the best asset to own and bequeath to your family. All you need to do is fulfill the immigration norms regarding residence permit renewals for a specific timeline to become eligible for dual citizenship. Savvy entrepreneurs spend, save, and invest wisely. An investor visa is an excellent choice for those aspiring to capture global markets and settle overseas. You need not worry about the safety of your funds while the growth opportunities for your business make the investment worthwhile.

Ms. Emma Li serves as the CMO of Bitrue, one of the world’s leading crypto exchanges. She is in charge of Bitrue’s marketing strategy and execution to support fast business growth. Based in Hong Kong, Emma is an alumnus of Columbia University in NYC and Hiroshima University in Japan. An experienced media professional, Emma had worked as the Director of Branding and Charity of Huobi Group for almost three years before joining Bitrue. She was also the Chief Content Officer of Hong Kong International New Media Group and taught marketing and journalism courses at the City University of Hong Kong and the Hong Kong Baptist University. Before its collapse, FTX spent millions on sports marketing, e.g., $375 million at a minimum on sports commitments. Do you think this has been a strategic mistake? The enormous sports marketing expenditures undertaken by FTX seem a strategic mistake. Nonetheless, some of FTX’s plans to spend considerably on sports marketing were justified by the ambition and market positioning of FTX at its climax. After all, winning the hearts and minds of sports fans, who have greater purchasing powers and are genuinely interested in digital assets, is a big market trend for the crypto industry. In 2022, a Seton Hall University survey found an increasing overlap among sports fans and people who've purchased NFTs or cryptocurrencies such as Bitcoin and Ethereum. The poll found that 57% of households with an avid sports fan have owned digital assets, more than double the rate of households without one, at just 24%. So far, there’s been little criticism of large-sum sports marketing activities by leading crypto exchanges. Crypto.com had been one of the main sponsors of 2022’s World Cup held in Qatar. The crypto exchange OKX had become the “largest primary partner” of the McLaren Formula One team. In February 2022, a Singapore-based crypto exchange Bybit signed a $150 million sponsorship deal with Formula One Red Bull Racing. Ultimately, it is not that large-sum sports marketing activities led to or accelerated the FTX’s collapse. It is the fraudulent corporate governance and business model of FTX that renders its ambitious sports marketing strategy ridiculous. What are the top three marketing activities you consider necessary to invest in? For crypto exchanges such as Bitrue, some activities are imperative to running social media-based marketing campaigns that get widespread attention and engagement. First and foremost, social media is the go-to channel to achieve marketing success in crypto. Try to push ads on select platforms, depending on your business goals: you may evaluate and utilize Twitter, Facebook, YouTube, Reddit. In addition, try to be active on social media among crypto circles, participate in discussions, and post your opinions onn crypto events. Second, opinion leaders are an important asset you should use to market your brand: cryptocurrency adepts, especially Generation Z, tend to trust influencers more than traditional paid media. By teaming up with influencers, you can immediately expand your community by reaching many new followers. Still, some caution is necessary here. Most marketers are allocating more to their influencer marketing budget, given its expected ROI. And third, it would be rewarding to put some effort into effectively preparing and executing reputation management. I’ve been on a journey of handling effective reputation management, as well as building and maintaining a positive image for the business. Removing negative publicity and promptly feedbacking negative external signals back to other business departments and top management helps preempt major risks down the road here. A large advertising budget can’t guarantee the business’s success. What is your No.1 advice when it comes to planning the marketing budget? My No.1 advice concerning marketing budgets is to seek the alignment between your business goals, offering (products and/or services), and overriding marketing objectives, and making sure it’s smartly distributed across different channels and target segments – not just firing a car into space! Do you think it's possible that the FTX marketing team had communication issues with the C-Suite? How can we tell that, and what lessons should we learn? As an outsider, it is difficult to comment on the actual situations and the resulting effectiveness of the internal communications between the marketing team and FTX’s management. Still, FTX case aside, having healthy communication between the marketing team and management is vital for understanding the internal workings and the external environment. In your opinion, what are the qualities of a marketing team pushing the business to success, no matter the budget? What are the most vital points of internal communication flow? Top marketing performance occurs when the right strategy is executed by talented people who are moving together toward a shared goal. An effective marketing team is crucial to retaining and expanding new business. Also, some of the best marketing and PR coverage in the past three decades has barely cost anything – authentic underdog stuff like Dollar Shave club’s original advert. It was funny, engaging, clear, and relatable. Then there’s the Nespresso’s of this of the world – high-end and desirable – but some people prefer cheap coffee from Starbucks. All in all, getting your marketing right requires a high-performing team: creative, analytical, and socially intelligent. The loss of FTX probably hurt its esports partners a lot because a growing esports industry is still heavily dependent on sponsorship funds. How would you, as a Marketing expert, comment on that? Given the strong correlation between esports fans and cryptocurrency owners, FTX adopted the right marketing strategy to sponsor esports players. Their actions were laudable and mutually beneficial. However, the firm’s collapse has turned win-win cooperation into a misfortune for related esports organizations. The gradual and increased development of the crypto industry will benefit vast members of society, including the development of the esports industry. Therefore, it is in the best interests of all parties to work together and steer the crypto industry toward sound and sustainable development. Name the top 3 tips helping to avoid overspending and unnecessary reputational risks while creating a marketing strategy Avoid diluting marketing efforts across too many channels. Utilize marketing analytics and statistics effectively. Lastly, take stock of all business operations and activities to stay aware of what you do, how, why, when, where, and who for – only then can you truly manage the reputational risks.