Why It’s So Powerful To Invest In Yourself
- Jul 22, 2021
- 4 min read
Updated: Feb 14, 2024
Written by: Tara Best, Executive Contributor
Executive Contributors at Brainz Magazine are handpicked and invited to contribute because of their knowledge and valuable insight within their area of expertise.
Have you noticed that July is full of awareness days for fun, sweet and tasty things? It’s ice cream month and picnic month, chocolate day, donut week, and so much more! Just so many ways to treat yourself! And, of course, all useful content for social media calendars and marketing messaging too. But why do we, as grown women, need to treat ourselves at all? Aren’t treats for children and animals to persuade them to behave a certain way?
Here’s my take on it.
I’m a passionate advocate for working on your mindset. It will help you grow your business, improve your confidence, and might even get you stuck in a positivity rut! And that mindset work is hung on a frame of habits. You need to set goals, align with them and get into a positive vibration, but the leg work is done by setting good habits.
The habit of remembering to be grateful
The habit of viewing everything through a positive lens
The habit of connecting with your vision of the future
The habit of writing or speaking affirmations
The habit of rewarding yourself for successes
Have you heard the idea that it takes 21 days to form a habit? Well, in reality, it could take even longer than that! According to a study by the European Journal of Social Psychology, it takes people between 18 and 254 days to form a habit depending on their personality. They also found it takes around 66 days before a behavior will become automatic. So, if you’re relatively new to mindset work, then make sure you give it time. I find my clients notice a difference quite quickly, but it’s sticking with it when you’re under pressure, things are tricky, or you are busy, which is key. Forming good habits can be quite a drain on our energy, and it’s vital that you reward yourself for success.
Giving yourself a reward, whether it’s small or big, will release dopamine into your body. That, in turn, makes you feel good, so you associate success with feeling good. That makes the hard work for forming and sticking to these habits worthwhile for that little dopamine hit. And don’t wait until you’ve achieved the macro goals to reward yourself. Make sure you think of little ways to celebrate when you’ve ticked the smaller jobs off your list. After all, don’t each of those then lead to you eventually smashing your bigger goals?
Of course, how you reward yourself is totally up to you! For me, one of the biggest rewards I ever gave myself was buying my dream car when I reached a business goal. For others, it might be buying a vintage Chanel bag, going for a posh meal out, or booking a spa day. For smaller tasks and rewards, maybe you love watching funny cat videos on YouTube, taking a bath, or setting aside an hour to read a book?
I also see investing in myself and my business as another way of treating myself. Since I first discovered how transformative it is to work on my mindset, I have always worked with a coach. Sometimes I've ever worked with several coaches, each with their own zone of genius, at the same time. I no longer look at what I pay them as a ‘cost’ or ‘charge.’ It’s 100% investment, and it’s about investing in me, my company, and the future impact I desire to create. It makes me so happy to know that I’m constantly learning and growing, and I know it translates into huge benefits for my clients too. The process of finding and learning about coaches sets off that dopamine in a big way, so it’s definitely working!
If you’d like to benefit from all the learnings that I’ve gathered from running two highly successful businesses and working with multiple coaches, why not join my next FREE virtual retreat? In the G.O.A.L.S Method from Tara Punter Coaching, I’ll share everything I know about mindset, marketing, sales, and business success PLUS how you can start setting and smashing goals with ease, flow, and consistency. It’s taking place on Facebook from the 2nd to the 9th of August, and you can sign up here!
For more top tips, mindset hacks, and positivity, make sure you follow me on Instagram, check out my website, or subscribe to my podcast, Tara Talks, available on all podcast platforms.
Tara Best, Executive Contributor Brainz Magazine Tara Best of Tara Punter Coaching and Tara Punter PR is incredibly passionate about all things mindset and marketing and helping business owners thrive while taking control of those limiting beliefs likely to hold them back in business. As a certified Neuro-Linguistic Programming (NLP) Coach, NLP Practitioner, Practitioner of Time Line Therapy, and Hypnotherapist, she has the tools required to help clients re-wire their subconscious mind, to help them create unlimited success. She combines this with her marketing and public relations expertise to truly help her audience thrive. Best is also the voice behind the popular podcast Tara Talks and soon to be a published author.
