Why Founders Must Put IP First and Tech Second to Thrive in the Age of AI
- Brainz Magazine
- Apr 28, 2025
- 4 min read
Lauren Anders Brown is an award-winning documentary storyteller who uses film, photography, audio, and her writing to focus on issues of global health and human rights. She has captured content in over forty countries, including conflict zones, in order to amplify the voices of others and especially women.
In the fast-paced startup world, ideas move faster than ever, and thanks to AI, new businesses can launch in days instead of months. But here’s the thing no one’s telling you loudly enough: tech can move fast, but protecting your intellectual property (IP) needs to move first.
If you’re serious about building something that lasts, something investors, customers, and partners can trust, you can’t afford to treat IP like an afterthought. It’s not just a legal box to check. It’s the leash that keeps your startup’s future from running wild in the streets.
Why IP protection matters more than ever in the age of AI
Generative AI tools have lowered the barriers for startups across industries. What used to take a year of R&D can now be prototyped in a few weeks with the right prompts and platforms. While that’s pawsome for innovation, it’s also made it easier for ideas to be copied, remixed, and rebranded faster than you can say “Series A.” Smart founders know:
If your idea isn’t protected early, AI-driven competitors can replicate and modify your product before you even finish your first pitch deck.
Investors are becoming savvier. They expect to see registered trademarks, patent filings, or at least a clear IP strategy during due diligence.
Strong IP rights aren’t just legal armor. They’re business assets that can boost your valuation and open doors to international markets.
Having gone through this myself, securing trademarks through the USPTO (United States Patent and Trademark Office), UK IPO (United Kingdom Intellectual Property Office), and WIPO (World Intellectual Property Organization), I can tell you firsthand: protecting your IP upfront is an investment, not a cost.
And yes, when you properly file under systems like the Madrid Protocol, expanding your protection into markets like Canada and Mexico becomes a strategic advantage, not just a nice-to-have.
Now, as I prepare for IP litigation, I know I’m protected. My filings are rock-solid across multiple jurisdictions. That peace of mind? It’s priceless.
Meet WIPO: Your startup’s global support system for IP
When you’re thinking beyond your backyard, the World Intellectual Property Organization (WIPO) becomes your next best friend to your legal officer.
WIPO, a specialized United Nations agency, helps startups protect their ideas internationally, simplifying what would otherwise be a messy, costly process.
Some key WIPO tools startups should know about:
PCT (Patent Cooperation Treaty): Streamlines filing patents in multiple countries.
Madrid system: Allows you to register and manage trademarks internationally with one application (I added Canada and Mexico without the headache).
WIPO PROOF: Offers tamper-proof evidence that you owned an idea or file at a specific time, super handy in case of disputes.
WIPO academy: Free education for founders serious about managing IP like pros, not tourists.
In a globalized, AI-fueled economy, these tools aren’t luxuries; they’re survival gear.
WIPO Global Awards: Recognizing startups who lead with IP
WIPO is putting a global spotlight on startups who treat IP as a strategic driver, not an afterthought.
The WIPO Global Awards celebrate small businesses and startups that use intellectual property in creative, transformative ways to fuel their impact and growth.
This year, my tech startup, PadsPass®, is proud to be under consideration for the 2025 WIPO Global Awards.
(And let me tell you, even reaching this stage is a huge validator that investing early in IP protection is worth it.)
The 2025 Awards are already closed for entries, but if you’re building a tech startup today, here’s my advice:
Protect your IP now.
Build with an international mindset.
Be ready to apply next year because recognition like this can open major doors.
Winning or even being considered positions your brand on a global stage, adds massive credibility, and attracts investors who value sustainable innovation.
So if you missed the deadline this year, don’t worry, use this time wisely. Strengthen your IP portfolio now, and come out swinging in the next round.
Final thoughts: Don’t let your startup outgrow its own protection
In 2025, the biggest risk for many startups isn’t product failure, it’s scaling fast without protecting their intellectual property first or doing a proper search for trademarks, service marks, and patents that already exist.
Smart founders aren't just building products, they’re building defensible futures.
So move strategically. Protect early. Grow internationally. Trust me, whether you’re preparing to enter awards, raise capital, or expand markets, strong IP is the foundation you can’t afford to skip.
Because in the startup dog park, it’s not just the fastest pup who wins, it’s the one who knows how to guard the bones they bury.
Want to be in the running next year? Start by exploring WIPO’s startup resources here and lock down your IP like the serious founder you are.
Lauren Anders Brown, Tech Startup Entrepreneur
Lauren Anders Brown is an award-winning documentary storyteller who uses film, photography, audio, and her writing to focus on issues of global health and human rights. She has captured content in over forty countries, including conflict zones, in order to amplify the voices of others and especially women. She produces work through her own production company colLABorate: ideas and images, works as a consultant for the United Nations, and is Creative Director of the e-learning startup Gamoteca. She is a true artivist: an artist who uses any and all of her available platforms to creatively advocate for human rights.
Lauren is an entrepreneur, founder of her tech startup PadsPass and digital pet passport helping people travel with their pets.
