Shannon Lima’s Steady Climb Through Strategy and Structure
- Brainz Magazine

- Jan 2
- 3 min read
In a city known for noise, speed, and constant motion, Shannon Lima has built her career with a calm, focused energy that stands out. Based in New York City, she has worked across business development, strategy, and operations, often stepping into roles where clarity was missing and structure needed to be built from scratch.

Her approach is consistent, ask the right questions, simplify what’s complicated, and move things forward without wasting time.
“I’ve always liked bringing order to a mess,” she says. “Not because I need everything perfect, but because good work needs space to happen.”
Early career foundations in client work
Shannon’s professional path started and is currently in client-facing roles. She was often the link between what clients expected and what teams could deliver. That gave her a front-row seat to how companies operate under pressure, and how important it is to deliver and create value to meet and exceed the client’s needs.
She became known for her ability to manage expectations and projects for Fortune 500 companies.
This foundation taught her something important. Relationships matter, but structure and collaboration win.
“I realized early on that even the best ideas fall apart if no one owns the process. So I started becoming that person to make sure things got done.”
Making the shift to strategy and operations
As she moved into more senior roles, Shannon focused on strategy and operational planning. She led cross-functional projects, helped teams adopt clearer systems such as Oracle and WalkMe, and often jumped in when others felt stuck and sat on the bench.
She’s worked across industries, from media and consulting to finance, but the themes have been steady: clarity, accountability, and quiet leadership.
“People sometimes think leadership has to be loud or flashy. But in my experience, it’s often about being steady and solving complex business problems.”
Her strength lies in navigating change without making it feel chaotic. She can take a goal, map it out, and then bring people with different priorities into alignment to get it done.
Mentorship and guiding the next generation
Shannon’s career success hasn’t made her disappear into meetings and strategy decks. She’s also deeply involved in mentorship, especially for women early in their careers.
She participates in online communities and local events where she shares real, practical advice, like how to strategically network and map out career goals, how to structure your week better to maximize efficiency, or how to know which role is the best fit.
“I don’t believe in the idea that you have to ‘wait your turn’ forever,” she says. “If you’ve done the work and you’re ready.”
Her advice isn’t motivational fluff. It’s based on experience, reflection, and a real understanding of how hard it can be to grow in environments that aren’t always built for it.

How she thinks about productivity and progress
One of Shannon’s habits is a short weekly review. Every Friday, she spends ten minutes writing down what worked, what didn’t, and what she avoided.
“That’s where the patterns show up,” she explains. “You start to notice what drains your time, or what you’re overthinking for no reason.”
She also uses tools like Notion to keep her notes, frameworks, and reference materials organized. But she doesn’t rely on technology alone. Sometimes, a whiteboard and a good playlist are all she needs to get clear on a plan in place.
When things get overwhelming, she doesn’t push harder, she steps back.
“If I’m stuck, I stop. I walk, stretch, or white board out whatever I’m working on to pause and think about a solution. You can’t think clearly if your brain’s spinning, so pause.”
Moving forward without needing the spotlight
Shannon doesn’t chase flashy titles or spotlight moments. She builds. She refines. She leads by example. And in a city full of noise, that kind of leadership stands out.
Her focus is on what works, what lasts, and what brings people together to get things done, with clarity, collaboration, and purpose.









