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New ‘Off The Shelf’ App Platform Makes Digital Commerce Affordable For Wholesalers

Wholesalers can now offer their customers an ‘Amazon-style’ sales experience following the launch of a new affordable app-building service that is set to revolutionise the industry by making digital commerce accessible for businesses of all sizes.

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Designed to help suppliers better connect with their customers, the customisableOff The Shelf platform has been launched by DueTrade, a technology company helping B2B wholesale businesses to embrace digitalisation. The platform supports those in the industry who want a more efficient way of trading with customers – without the hefty price tag associated with developing a bespoke app.

The new cost-effective platform allows them to trade goods, share promotions, offer 24/7 ordering, and improve brand awareness through a simple, user-friendly ordering app that doesn’t cost the earth.

As latest research shows that 83 percent of B2B decision-makers prefer using self-service tools for reordering rather than talking to a sales representative, 1 and 73 percent of B2B buyers want a B2C like experience 2, the new platform gives businesses the opportunity to improve their customer experience, increase revenue and give themselves the competitive advantage.

Henry Dewing, Founder and Director at DueTrade said:

“Digital commerce is rapidly becoming the preferred way for buyers to complete B2B purchases and customers are increasingly expecting a ‘consumer-style’ sales experience when buying from wholesalers. That said, developing a totally bespoke app can cost anywhere between £35,000 - £100,000, which makes it an impossible investment for many in the industry.

“We have launched our ‘Off The Shelf’ service to make sales apps accessible for businesses of all sizes. This white-label option costs a fraction of the price compared to a bespoke app, but still allows suppliers the opportunity to put themselves in their customers’ back pockets. Companies that invest in this technology will have a competitive advantage in the marketplace by being able to transact faster, increase revenue and manage their portfolios online.”

Rather than processing sales manually, either in person, over the phone or via email, customers can place orders at the click of a button via the app. Ordering can be done at any time or day, with quick and easy payment. Buyers use secure profiles to save delivery and payment details for easy reordering and can view their order history, pending orders, favourites and the status of deliveries, for a totally seamless sales experience.

By fully integrating with existing sales, accounting and stock monitoring software, the platform saves valuable time and resources for both the end customer and supplier sales teams.

For wholesalers, the app can help increase trade orders, enhance customer relationships and save time on inbound enquiries. Customers are updated in real-time with the latest offers and promotions, while the app can be customised with bespoke branding to strengthen brand awareness and ensure each app looks cutting edge.

The DueTrade Off-The-Shelf app platform can be used by B2B wholesale businesses in all industries. Wholesalers, breweries, grain traders, millers, food suppliers, builders’ merchants, lumber merchants, butchers and fishmongers are among the wide range of businesses which can also benefit from offering an ordering app.

For further information, please visit here.


About DueTrade:

DueTrade is a tech company helping wholesale and trading companies to embrace digitalisation. The company offers a customisable app that B2B companies can easily white label as their own. It allows them to engage with customers, offer 24/7 ordering, send promotions, simplify trading, and enhance relationships.

The app can be used by businesses in all industries, including breweries, wholesalers, builders’ merchants, grain traders, millers, food suppliers, coffee merchants, lumber merchants, butchers and fishmongers.



  1. Research conducted by Garter, June 2022

  2. Research conducted by PYMNTS and American Express, January 2022 Notes to Editors:

For further information, images, case studies or spokesperson comments from Henry Dewing, Founder of DueTrade, please contact Robyn Ellis at Wonderer PR: T: 07472 842 535



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