Written by: Yasmin Walter, Executive Contributor
Executive Contributors at Brainz Magazine are handpicked and invited to contribute because of their knowledge and valuable insight within their area of expertise.
Are you a sleep-deprived entrepreneur juggling the worlds of motherhood and business ownership? If your answer is a resounding "Yes!" then you're in good company. It's a challenging endeavour, but fear not! We've got some fantastic tips to help you take your social media game to the next level while your little one catches some much-needed Z's on your lap.
1. Snap, save, and create: Transforming memories into content
Your phone's camera roll is a treasure trove of memories waiting to be transformed into engaging content. Take advantage of those peaceful naptime moments to browse through your photos and videos. Favourite the best ones and brainstorm how you can use them for your business. Can they be static posts? Are they reel-worthy material, or better suited for Stories? Organise them into albums on your phone for quick access when inspiration strikes.
Pro tip: Use your phone's downtime to brainstorm captions and hashtags to go along with your visuals. You'll thank yourself later when you're in a rush to post.
2. Reel it in: Edit and share like a pro
Ever found yourself with a surplus of video footage but not quite sure how to turn it into a captivating reel? Instagram now offers a lifesaver in the form of templates for trending sounds. Just drag and drop your clips, add some flair, and voilà – you've got a reel ready to go. Got some stellar photos that need a little touch-up? Numerous user-friendly apps can help you fine-tune your images. You can also check out Canva's new features, including background removal and instant product placement layouts for added pizzazz.
Pro tip: Experiment with different editing styles to give your content a unique and eye-catching aesthetic.
3. Stay on beat: Discover trending social media sounds
While your baby snoozes, it's the perfect opportunity to scour social media for the latest trending sounds. Don’t forget to turn the volume down, you wouldn't want to wake the little one with a sudden burst of loud music! Save these sounds for your next reel creation.
Pro tip: Stay ahead of the game by regularly checking out what's trending in your niche. Trending sounds can vary widely across different industries so keep it relevant to your business.
4. Connect and engage: Be a social butterfly
Engaging with your online community is crucial for building a loyal following. During those quiet moments, reply to comments on your posts, tackle your DMs, and consider commenting or reacting to your followers' stories. Feeling bold? Slide into someone else's DMs and introduce your fantastic products or services. You never know where a friendly conversation might lead.
Pro tip: Authenticity is key in social interactions. Be yourself, and people will appreciate your genuine approach.
5. Time is of the essence: Schedule it all
As a mumpreneur, time is your most valuable asset. To stay on top of your social media game without losing precious moments, use scheduling tools to plan your posts in advance. This strategy ensures a consistent online presence, even during those hectic mum moments.
Pro tip: Experiment with different posting times to see when your audience is most active and engaged. You can also check your dashboard for insights and see when your audience is most active.
So there you have it! While your little bundle of joy catches some Z's, you can seize the moment to elevate your business game on social media. These tips will not only help you make the most of your downtime but also ensure that your business thrives even in the midst of motherhood. Who knew being a mumpreneur could be this fun and productive? Happy napping and snapping!
In my newest book, 'Curiosity Killed the 9 to 5,' I explore the demanding realm of being a dedicated mother while also playing the role of a driven boss, effectively checking off her to-do list.
Link to book: click here.
Yasmin Walter, Executive Contributor Brainz Magazine
Yasmin Walter of KMD Books is a multi-award-winning entrepreneur, international bestselling author and modern publisher based in Australia.