Mixing Business With Beats – Exclusive Interview With Josh Sagar Chauhan I

Josh Chauhan I is experienced in Banking, and Finance, luxury sales, and marketing, advertising, and recruitment, with a desire to continually learn more. A proficient digital and creative consultant, Josh I has over two years of experience in niche brand and project delivery. With more exposure in advertising, Television and Radio, as well as acting and live performance to national and international audience, Josh Chauhan I is in Research & Development for his Incorporation Umbrella Miwted.

Josh Sagar Chauhan I, C.E.O, Model, and Multi-Talented Artist

Introduce yourself! Please tell us about you and your life, so we can get to know you better.

Born in 1992, my name is Sagar “Josh” Chauhan, I am an Indigenous Deep House baby with Love for any, and most recordings. My Alias is D.J. Saguaro, as a DeeJay I am a passionate music producer, and performer with roots in the vibrant sounds of Deep House, Moombahton, House, and Drum & Bass. The Route into Music began in my teens, where I developed my brand and image after training privately as an Actor. A blend of creativity, and performance has shaped my unique style, allowing me to curate harmonic and melodic experiences that resonate with my audience.

Outside of music, I enjoy exploring various Arts, which often inspire my records. Whether it's visiting galleries, watching films, or attending live performances, I find inspiration everywhere. I also love spending time outdoors, soaking in nature, which helps recharge my creative energy.

My Cat, Valentina Martini, is a clever companion that always seems to understand the nuances of my moods, making her the perfect confidant, and muse in my creative process. As an experienced Banker, and Trader, I have melded in to The Luxury Goods, and Services Sector, with my start-up Incorporation Miwted, that holds $7.7B in Assets.

How did your early training as an actor influence the way you approach your brand as "D.J. Saguaro" and your presence in the electronic music industry?

Never struggling to fit in, or make friends, I have always found that common decency, and respect for Humankind meshed with natural Creativity. The personality traits in successful artists always represent image, and reality as perpetually unique from each other, and concurrently symbiotic in an empowering, and projective line.

Through acknowledging this, I learned about myself that I could create myself in many versions, through infinite cognitive algorithms. As a Survivor of Abuse, and Trafficking, I had a lot of Time to create a Universe that would marry with those of my peers, and collaborators, apropos I sought to please myself first, and the ideas flowed, I started creating Luxury Accessories, dreaming up records, and visualisers at the sewing machines.

To summarise, my Storytelling and Performance skills, with the Management of D.J. Saguaros’ sometimes controversial and aloof character, are a testament to my capacity to originally express my adaptable skill set.

You’ve performed in prestigious venues across Paris, Dubai, and London. How have these diverse experiences shaped your musical style and identity?

Totally honestly, there was not enough traction for my first ever performance in Leicester City, I was actually critiqued while on stage after I improvised after everything technical failed, apropos, moving to the faster pace of jet setting internationally did increase my concerns for my

safety. After reaching London, my first Set as D.J. Saguaro for New Years Eve a Year ago was intimate, and simultaneously addled with influential clients, and supporters, I composed a Record especially moved by my residence in The City entitled Rush At Bank.

The point I'm getting at is: each location presents opportunities to collaborate with local artists, and musicians, allowing me to create new elements into my work. These collaborations have broadened my musical repertoire, and introduced me to innovative production techniques, and styles.

Your sound blends multiple genres like Deep House, Moombahton, House, and Drum & Bass. What inspires you to merge these different styles into a cohesive musical experience?

Exposure to different genres during my travels motivated me to blend elements from other styles into my Deep House, Moombahton, House, and Drum and Bass tracks. For example, elements of Soul Train, late Sixties/ Seventies funk, and eighties Deep House absolutely cross-pollinated to influence my harmonic choices, and rhythm patterns.

Recording sounds from different environments while travelling (think streets, natural sounds, or urban noise) add unique textures, and layers to my tracks, making them more authentic and personal.

A frequent visitor of Spanish Territories, travelling there exposes you to different musical styles, rhythms, and cultural traditions. For example, a trip to a Latin country might inspire you to incorporate traditional percussion instruments or melodies into your Moombahton tracks, as the logic makes sense of strategy.

Can you share how your strategic use of fan-powered royalties has impacted your music and your relationship with your fanbase?

Enhanced Fan Engagement is a direct result of their power, and subsequent confidences. Fans have the ability to directly impact an artist’s income through their engagement, whether that’s by streaming music, purchasing tracks, or participating in royalty systems. This power comes from the knowledge that their actions directly contribute to the artists’ success. This realisation empowers fans to feel more invested in the artist’s journey, in my opinion.

As both an artist and executive, what strategies do you implement to ensure that your sound, image, and market impact remain aligned?

A great legal advisor, and marketer are absolutely, unequivocally the only tools in my proverbial shed at the moment, my Team are my Village, and I feel like I am their Domain, we are mutually exclusive, and I love them. They assure any applicable Damage Control, and mostly always clear my private Asset investments.

Team is crucial, I’m not cliché, I hope, that said, establishing a clear set of values that reflect who I am as an artist helps guide decisions regarding music production, Luxury Retail, visual

aesthetics, and marketing strategies. Miwted, and D.J. Saguaro have Three values: Vision, Craftsmanship, and Experience.

To ensure alignment among my sound, image, and market impact, I first establish a clear brand identity that reflects my core values as an Artist, then I engage with my audience through Social Media, and live events, gathering feedback to adapt my Records, and visualisers to their preferences.

Additionally, I implement integrated marketing campaigns that tell a cohesive story about my journey and artistic vision, maintaining consistency in my live performances, ensuring they reflect my recorded sound, and brand aesthetics.

Finally, I continuously assess industry trends and my brand’s alignment, making necessary adjustments to stay relevant while remaining true to my identity.

What advice would you give to aspiring artists looking to balance their creative vision with the business side of the music industry?

Never forget your Vision, "When you realise nothing is lacking, the whole world belongs to you."

D.J. Saguaro embodies the idea that every artist has something valuable to offer. Through recognizing that they already possess the skills, and insights needed to create impactful music, artists can feel empowered to express their individuality without comparison or self-doubt.

You are abundant, and abundance is inside you.

Tell us about your greatest career achievement so far.

The First Billion dollars I raised is with no doubt my current baby, as two days later, I doubled my inventory of Precious Jewels, and Diamond to $2B. Achieving such a significant financial milestone contributes to my Ancestors’ Legacy. It establishes me as a Market Leader in multiple verticals, setting the stage for future generations, showcasing the impact of collective dedication, and creative spirit.

With such significant assets, I have the selection to make impactful investments across various industries. This could lead to further wealth generation, innovation, and influence in the business world, and is already establishing Miwted as a pricing strategist not rivalled in The Luxury Sector.

If you could change one thing about your industry, what would it be and why?

Where I God for a day, I could change one thing about The Luxury Sector, it would be the pervasive rivalry that often fuels a culture of desperation among those striving for, and opining The Top, The High Life, and The Lifestyle. This competitive mindset can overshadow the true

essence of Bespoke Luxury, which should be about genuine quality, craftsmanship, and personal expression.

Through fostering a more collaborative environment where brands focus on creativity and authenticity rather than simply competing for status, we could elevate the industry as a whole, enriching the experience for both creators, and consumers while importantly maintaining Ethics.

Tell us about a pivotal moment in your life that brought you to where you are today.

A transformative moment in my Life occurred just three days into the Coronavirus pandemic, when a major pharmaceutical company approached me with an extraordinary opportunity. They asked me to help market their treatments—life-saving solutions that would go on to impact countless lives.

This wasn’t just a business proposition; it was a call to step up and use my platform for a cause far bigger than myself. In the midst of global uncertainty, the responsibility of this task brought new purpose to my work, as I realised the power of influence when aligned with a mission of helping people. That moment reshaped my view of what it means to be a leader, balancing success with making a real difference in the world. That, and the day I was introduced to The Brainz Magazine Selection Committee.

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