Leveling Up – Tristen Giles And DFYCampaign
Written by Tristen Giles, Business Consultant
Creating impactful relationships between businesses and their ideal customers utilizing modern technology.
In a quiet corner of his digital world, a cherished photograph resides on Tristen Giles' computer. It’s a snapshot of Bijan Moradi, his mentor and, in many ways, father figure. This image, always just a click away, serves as both counsel for the young entrepreneur and a vivid reminder of his promise to build something of lasting impact. From his days achieving viral success as a teenage YouTuber to his role at the helm of DFYCampaign, a firm transforming how businesses leverage technology, Tristen's journey has been anything but ordinary.
From a young age, Tristen Giles was not just a participant in the digital revolution; he was a pioneer. Growing up in an era of rapidly evolving technology, Tristen found his passion and potential in an unexpected arena: online gaming and YouTube content creation. As a teenager, he launched multiple channels that quickly gained traction, capitalizing on the burgeoning platform’s reach to share gaming content that resonated with a diverse, global audience.
Tristen’s early success was a testament to his knack for understanding market dynamics. The channels, which started as a hobby, soon became a lucrative venture offering insights into content monetization and the mechanics of digital strategy. His gaming experience not only taught him about organizational structure but also the significance of teams in achieving success. “Video games and e-sports showed me how a company is structured and how you climb that ladder by providing value to the company as a whole,” he explained.
Despite his attachment to his creations, Tristen pragmatically decided to sell his channels after receiving compelling offers. Reflecting on this pivotal moment, he said, “Selling these assets wasn't just a financial decision; it was my first real lesson in scalability and the importance of timely exits in business.” This early experience of building something valuable and strategically letting it go taught him crucial lessons that would later define his professional ethos.
Before meeting Bijan Moradi, Tristen was immersed in a role that blended customer support with marketing and technology at a company primarily headquartered overseas. The job paid just over minimum wage, and the office was over an hour from where he called home at the time. Despite being the only person in the office without formal education related to his role, Tristen was determined to leverage every opportunity to advance, making a memorable impact on each client he interacted with.
During this period, Tristen first encountered Bijan Moradi, a tech innovator known for his role in developing precursor technologies for Siri and other systems like it. Tristen’s early interactions with Bijan were driven by admiration for his innovative ideas about AI and marketing technology, which immediately caught his attention. Tristen recalls, “I instantly started trying to do whatever I could to make [Bijan] notice me. I wanted him to work with us, and I wanted to cultivate that relationship.”
Despite initially sporadic communication, Tristen’s disarming persistence eventually solidified their professional relationship. Joining Bijan at 360AXS marked a transformative period for Tristen. Under Bijan's guidance, he not only contributed to the company’s development but also absorbed life-altering wisdom. “Bijan didn't just teach me about technology; he taught me about life, right down to mastering the etiquette of formal dining. He also showed me how to conduct myself in business, which was invaluable,” Tristen recalled. Their relationship, deepening over time, transcended typical mentor-mentee dynamics, evolving into a familial bond that profoundly influenced Tristen's approach to leadership and innovation.
360AXS was a venture that laid the groundwork for what would eventually evolve into DFYCampaign. The ethos of 360AXS—leveraging technology to streamline business operations—was a direct result of Bijan’s visionary outlook. The firm faced significant challenges, including Bijan’s heartbreaking battle with late-stage cancer and subsequent passing. Today, Tristen often pauses before a photograph of Bijan, especially when weighing difficult decisions, drawing strength from his mentor’s ever-present guidance. It's this foundational relationship that helped sculpt the ethos of DFYCampaign, steering it towards a model that Bijan and Tristen had dreamt of—a company that not only services businesses but partners with them to foster growth and innovation.
As DFYCampaign thrives, it embodies the principles Bijan imparted: innovation, integrity, and visionary thinking. Tristen's leadership style—direct, engaged, and relentlessly innovative—reflects the profound impact of his mentorship with Bijan. Looking ahead, Tristen sees DFYCampaign maintaining the lead at the forefront of marketing technology. “We’re not just keeping up; we’re setting the pace, driving change, and pioneering new ways for businesses to succeed,” Tristen said, “ensuring our clients are always way ahead of the curve.”
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Tristen Giles, Business Consultant
Creating impactful relationships between businesses and their ideal customers utilizing modern technology.
