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Let’s Talk About The Financial Thermostat

Written by Soad Elmasoudi, Performance and Mindset Coach

Soad Elmasoudi, a dedicated performance and mindset coach, excels in aligning strategy, tactics, and tools with a powerful mindset for precise execution. Overcoming personal challenges, Soad draws on her transformative journey, uniquely shaping her coaching philosophy. Trained by the Proctor Gallagher Institute, she seamlessly integrates mindset development with practical strategies.

 
Executive Contributor Soad Elmasoudi

Did you know that you and I are programmed to earn a certain income? Our money mindset is a powerful driver of how much money we make, often without us even realizing it. This programming comes from years of beliefs, habits, and attitudes picked up from our families, culture, and experiences. Understanding this concept can help us break free from limitations and unlock our true financial potential.


a woman with short, dark hair, wearing a dark blue dress. She is seated and appears focused as she writes in a notebook with a pink pen.

The concept of the financial thermostat

Think of your money mindset like a thermostat in your home. Just as a thermostat regulates the temperature, our subconscious mind regulates our income. This subconscious setting can either keep us comfortable at our current income level or push us to new heights. 


If you grew up hearing phrases like “money is hard to come by” or “rich people are greedy,” those beliefs can become part of your internal programming. Over time, these messages create a “set point” for your income. Even if you strive to earn more, your subconscious may pull you back down to what feels comfortable or familiar. This phenomenon explains why many people struggle to achieve higher income levels despite their best efforts.


Recognizing your financial programming

The first step in changing your money mindset is to recognize how your financial programming works. Ask yourself the following questions:


  • What messages did I receive about money growing up?

  • How do I feel about wealthy people?

  • What do I believe about my own ability to earn money?

  • What is my emotional state around money?


Once you identify your limiting beliefs—like “making money is hard” or “I don’t deserve to be wealthy”—you can begin to shift your mindset.


How to reprogram your money mindset


  1. Identify and challenge limiting beliefs: Write down any negative beliefs you have about money. Acknowledge them, but don’t let them define you. Challenge these thoughts by questioning their validity. 

  2. Replace negative beliefs with empowering ones: Once you recognize your limiting beliefs, consciously replace them with positive affirmations. For example, instead of “I can never make enough money,” try “I am capable of creating abundance in my life.” Repeating these new beliefs helps to rewire your subconscious mind.

  3. Visualize your financial goals: Spend time visualizing yourself living the life you want, with the income you desire. Picture what you would do, how you would feel, and the choices you would make. Visualization helps to expand your comfort zone, making it easier for your mind to accept a higher income as attainable.

  4. Take aligned action: Start taking steps that reflect a higher income mindset. This could mean raising your prices, pursuing new opportunities, or investing in your education. Taking bold action helps to reinforce your new beliefs and signals to your subconscious that you’re ready for more.

  5. Practice having: Start by acknowledging what you already have. Make a list of the things you appreciate in your life—relationships, achievements, even small joys like a cup of coffee or a beautiful sunset. Practicing gratitude helps you shift your focus from what’s lacking to what’s present, allowing you to cultivate a sense of abundance


Your financial thermostat doesn’t have to remain fixed. By becoming aware of your money mindset and taking actionable steps to shift it, you can break through the limits that once held you back. 


So, if you’ve ever felt like your income is stuck or not reflecting your true potential, consider that it might just be your financial programming at work. Shift that mindset, and you’ll start seeing positive changes in your financial reality. 


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Soad Elmasoudi, Performance and Mindset Coach

Soad Elmasoudi, a dedicated performance and mindset coach, excels in aligning strategy, tactics, and tools with a powerful mindset for precise execution. Overcoming personal challenges, Soad draws on her transformative journey, uniquely shaping her coaching philosophy. Trained by the Proctor Gallagher Institute, she seamlessly integrates mindset development with practical strategies. Soad provides clients with both the right mindset and effective execution tools, going beyond conventional coaching. In a world where mindset is paramount, Soad stands out as a passionate guide committed to unlocking individuals' full potential, whether you're a professional, entrepreneur, or leader.

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