Lenovo And Stella McCartney Set Technology And Fashion Challenge
By: Katie Scott, Business Reporter
Lenovo and fashion designer and eco-pioneer Stella McCartney are collaborating in a project that will explore the relationship between fashion and technology.
The technology behemoth is providing Yoga PCs to 38 students at London’s Central Saint Martins. This selected few have eight-weeks “to explore the relationship between fashion and technology and create a sustainable solution that pushes the boundaries of where they intersect”.
The winning student will be awarded a three-month internship at Stella McCartney in the department of their choice. McCartney commented, “At my fashion house, creativity and technology have always gone hand-in-hand. That’s why I am so excited to partner with Lenovo on this incredible project – coming together today so we can empower the creative visionaries of tomorrow at my alma mater, Central Saint Martins. As a progressive luxury brand, Stella McCartney has always looked to the future, and I know that Lenovo is as keen about protecting the planet as I am. Together we are excited to be able to support the next generation of talent in developing something entirely new in sustainable fashion, and I cannot wait to see the results!”
