Kogan Page to Publish Marketing at Velocity, the B2B Brand Building Book Every CMO Needs to Read
- May 15
- 2 min read
Arnt Eriksen, brand strategist and founder of Conquer OS, has signed a publishing agreement with Kogan Page, one of the world's leading independent business publishers, for his forthcoming book Marketing at Velocity: B2B Brand Building, Momentum and Category Leadership. Available in 2027, the book makes the case that winning brands build better systems and that momentum, trust, and category leadership compound over time when the right disciplines are applied consistently. Drawing on thirty years of senior marketing experience with global Fortune 500 companies, startups, and scale-ups, Eriksen delivers a rigorous, practical framework for CMOs and senior marketing leaders ready to build brands that last.
"The brands that appear to break through suddenly have, in almost every case, been building the conditions for that breakthrough for years," said Eriksen. "This book is about those conditions — and how senior marketing leaders can build them deliberately."
Marketing at Velocity is written for CMOs, Marketing Directors, and senior marketing leaders navigating a market that has structurally changed beneath them. It introduces a set of proprietary frameworks developed through direct client application across categories and geographies, including the Velocity Loop, the TRUTH Framework, and the Find-Like-Love-Authority customer journey model. The book is structured around three disciplines – Anticipation, Affinity, and Action – each building on the last to form a complete operating system for brand momentum.
Kogan Page publishes globally across business, management, and professional development, with titles distributed through major retail and academic channels worldwide. The publisher's decision to commission the book reflects growing demand from senior marketing practitioners for rigorous, systems-based thinking on brand strategy and category leadership.
Eriksen is currently completing the manuscript, with full publication planned for 2027. He will be publishing a series of articles for Brainz Magazine throughout 2026, drawing on the book's core principles and frameworks. His weekly newsletter, The Brand Alchemist, is available at arnteriksen.com.
About Arnt Eriksen
Arnt Eriksen is a brand strategist with thirty years of senior marketing experience and the founder of Conquer OS. He has worked with global Fortune 500 companies, startups, and scale-ups – with clients including Google, PayPal, American Express, PepsiCo, and Facebook. Born in Lofoten, Norway, he co-founded his first agency at twenty-five and has since operated from Norway, Sweden, Spain, and London. He is a keynote speaker and has delivered talks and workshops across Europe, North America, and Australia. Marketing at Velocity: B2B Brand Building, Momentum and Category Leadership is published by Kogan Page in 2027.
