Japanese Knotweed Agency and Thomas Atkinson – A Year of Innovation and Impact
- Brainz Magazine
- 1 minute ago
- 6 min read
Alan Hoey is the Managing Director of two UK National Companies, including the Japanese Knotweed Agency, award-winning specialists in chemical-free invasive weed removal. He pioneers thermo-electric treatment for sustainable, permanent root-kill of Japanese Knotweed and other invasive plants while protecting biodiversity.
In a world where sponsorships are often reduced to logos on kit and quick promotional posts, some partnerships stand out for a different reason, they represent something bigger. Shared values. Shared momentum. A shared belief that standards can, and should, be raised.
That’s exactly what sits behind the new 12-month sponsorship partnership between Japanese Knotweed Agency (JKWA) and Thomas Atkinson, goalkeeper for the England Amputee Football Association (EAFA).
Thomas is a standout athlete in every sense, a powerful presence between the posts, a respected figure in the amputee football community, and someone with the confidence and character to lead by example both on and off the pitch. Many people also recognise him from Big Brother (2025), a platform that revealed more than sporting ability, it showed resilience, personality and a mindset that doesn’t hide from pressure.
For Japanese Knotweed Agency, this partnership isn’t about chasing attention. It’s about backing elite people who represent strength, professionalism, and the future of what “doing things properly” looks like.
And when you understand what JKWA stands for, and the growing public debate around chemicals in land management, it becomes clear why this sponsorship is far more than a photo opportunity.
Who are Japanese knotweed agency?
Japanese Knotweed Agency is a UK specialist company focused on the identification, control, and removal of Japanese knotweed and other invasive plant species, without using any chemicals, ever.
Japanese knotweed is not just a nuisance weed. It’s one of the most aggressive invasive plants in the UK, capable of spreading rapidly, damaging structures, and causing significant disruption to homeowners, developers, housing associations, utilities and local authorities.
The knock-on effects can be severe:
Loss of property value
Mortgage complications
Expensive remediation requirements
Ongoing monitoring and compliance needs
Environmental harm in sensitive areas
Legal disputes between neighbouring landowners
For many people, the first time they truly hear about Japanese knotweed is when it becomes a crisis. A survey. A house sale. A neighbour complaint. A construction project. A blocked development timeline. And that’s where the real stress begins.
JKWA exists to bring clarity, professionalism and effective solutions into that moment, while also pushing the industry toward something bigger, safer practice.
What makes JKWA different?
Most invasive weed control across the UK has historically depended on chemical herbicides. Some are used repeatedly, over long periods, across a wide range of sites, including spaces close to people’s homes, schools, parks and waterways.
But Japanese Knotweed Agency has chosen a different path.
JKWA is leading a new direction in invasive weed control through thermo-electric treatment, offering a method designed to be:
Chemical-free
Practical in sensitive environments
Environmentally responsible
Forward-thinking
Built for a modern era where public concern around chemicals is growing rapidly
In simple terms, thermo-electric control uses energy-based treatment rather than chemical spraying, allowing invasive plant management to move in a direction that aligns with modern environmental expectations.
This is not just a new tool. It’s a new mindset.
The “chemical conversation” is changing, fast
Across the UK, public awareness has shifted. People are asking harder questions about what is being sprayed on land, what it means long-term, and whether legacy approaches are still acceptable in places where children play, pets roam, wildlife depends on habitat, and communities want green spaces protected, not compromised.
There is increasing public debate about chemical use in land management and its wider implications. While the scientific and regulatory landscape is complex, the cultural direction is clear:
People want safer, cleaner solutions wherever possible.
This is where Japanese Knotweed Agency’s mission becomes particularly relevant. JKWA is not just reacting to market demand, it’s building something that anticipates the next decade of change.
A future where:
chemical-free options aren’t “alternative” … they’re expected
innovation becomes the benchmark, not the exception
invasive species management becomes not only effective, but ethically aligned
Why sponsor an athlete like Thomas Atkinson?
To understand why the partnership makes sense, you have to look beyond the idea of visibility and into the type of visibility that matters.
Thomas Atkinson is a goalkeeper for the official England Amputee Football team, a role that demands elite discipline, mental strength, physical ability, and resilience under pressure.
Goalkeepers don’t get the luxury of hiding. They are watched constantly. A single moment can define the outcome of a game.
That translates powerfully into brand alignment. Because Japanese Knotweed Agency’s own mission is built on the same principles:
standing behind your work
delivering results when it matters
doing the hard work that others avoid
operating in high-pressure environments where mistakes are costly
Sponsorship, in this context, becomes a statement:
We support people who don’t cut corners.
This partnership represents excellence and leadership, not only in sport, but in mindset.
The strategic value of this sponsorship
From a commercial point of view, the visibility is strong. As part of the agreement, Japanese Knotweed Agency branding will be included across multiple high-impact areas, including:
Branding on the front of Thomas’s England training kit
Visibility in official imagery used by the EAFA and media outlets
Coverage potential via press and broadcast imagery
Social media integration, including presence in Thomas’s bios
Regular content collaborations over the season
This is especially valuable because professional sports imagery has long lifespan. Photos from training camps, matchdays, and national team media coverage don’t disappear after 24 hours, they are reused across articles, announcements, graphics and promotional material.
But the real power is not reach alone. It’s credibility. This is a partnership between two public-facing entities, where trust and reputation matter.
From “just a weed problem” to a national awareness issue
One of the reasons invasive species managements often gets overlooked is that people assume it’s a niche issue, Until it affects them directly.
But Japanese knotweed and other invasive weeds are not isolated problems.
They are widespread across:
railway corridors
waterways and canals
brownfield sites
residential gardens
housing estates
public land
industrial infrastructure
And the cost burden, financial and environmental, ends up falling on communities, landowners, councils and taxpayers.
Japanese Knotweed Agency’s wider mission is not just removal.
It’s awareness.
It’s raising standards.
It’s forcing a shift in what the public expects from land treatment in the UK.
This is where a figure like Thomas helps to amplify something meaningful, public interest, public confidence, and a wider message that change is possible.
A partnership with a purpose
There’s a moment in any industry where the “old way” starts to feel outdated. Where the public mood shifts. Where innovations become inevitable rather than optional.
JKWA believes invasive species treatment is approaching that moment. And it’s not enough to simply offer services. The future belongs to companies willing to lead. This sponsorship is part of that leadership.
It signals:
We don’t want to blend in
We want to set the benchmark
We are proud of how we work
We back people who represent real resilience
We want the UK to think differently about invasive species and chemical dependency
Sponsorship, done right, becomes a platform for education. A platform for progress. And a platform for shared cultural change.
What happens next?
Over the next 12 months, the partnership between Japanese Knotweed Agency and Thomas Atkinson will be visible through:
training camp content
matchday moments
behind-the-scenes social media
public awareness messaging
brand collaboration
real, human storytelling
And for audiences watching Thomas’s journey, whether through England Amputee Football or his wider public presence, the message will be clear:
This isn’t just a sponsorship. This is a statement of values.
Final thoughts: “Doing things differently” is the whole point
Japanese Knotweed Agency is proving that disruptive ideas don’t need to be loud, they need to be real. And Thomas Atkinson is proof that elite performance doesn’t come from comfort, it comes from resilience, discipline and a refusal to settle.
Together, this partnership represents something the UK needs more of:
modern thinking
clean innovation
purposeful sponsorship
public education
higher standards across industry and sport
This is what progress looks like when it’s built properly. Not rushed. Not forced. But led.
Find out more:
Read more from Alan Hoey
Alan Hoey, Chemical-Free Invasive Weed Eradicators
Ex-military intelligence, Alan leads from the front as Managing Director of the Japanese Knotweed Agency, the UK’s Leading Authority on its number one invasive weed. An innovative industry disruptor, he was the first in the UK to adopt thermo-electric technology for chemical-free invasive weed removal and has positioned JKWA at the forefront of sustainable Japanese Knotweed eradication. But there's a lot more to Alan that the eyes can see.
