top of page

Ikea And Swedish House Mafia Unveil First Collaborations

  • Jun 7, 2022
  • 1 min read

Milan Design Week will see the unveiling of the first furniture designs created by Ikea and iconic electronic music artists Swedish House Mafia.


More than 20 pieces are promised including “interior solutions and accessories for up and coming music producers, DJs, and all creators with limited means but unlimited creativity”.


The first launches, however, are three different takes on the Ikea Frakta bag. “Frakta is one of those Ikea classics that everyone has. We wanted to do our take on it from a music creation perspective depending on what type of gear you carry with you on the go. Our different takes on the bag are themes shared for the whole collection. All items in the collection have a timeless theme with a distinct trace of our DNA", says Swedish House Mafia.


Designer Friso Wiersma explained that the three bags all have one purpose - to solve the issues of bringing records out to a set; carrying a clutter of cables and lugging your laptop around. He shared how Swedish House Mafia “brought and shared years of experience of making and touring with music to the table”. One bag is an accessory bag equipped with compartments; another, is a padded shoulder bag fit for a laptop and finally, the last design can go from small to large in a quick zip, “perfectly square in shape to hold vinyl records”, says Ikea.


More designs are due to be unveiled on 9th June.

 
 

This article is published in collaboration with Brainz Magazine’s network of global experts, carefully selected to share real, valuable insights.

Article Image

Work-Life Balance Versus Sustainable Authority

If you’ve tried to find a better balance but still feel exhausted, you’re not alone. Many high-achieving women leaders are told they need better work-life balance, but that balance often fails when the deeper...

Start Now
Article Image

Learn to Use the Power of Suggestion to Your Advantage

We are all brainwashed. Not me, I hear you say, I think for myself. Let me ask you, do your opinions reflect those of your culture? If you, like me, grew up in the Western world, chances are you believe that...

Start Now
Article Image

What is Time Blindness? 5 Coaching Tips to Improve Time Management

Do you ever find yourself wondering where the last hour went? Perhaps you sit down to answer a few emails, only to discover an entire afternoon has disappeared. Or maybe you're constantly running...

Start Now
Article Image

Six Simple But Powerful Pillars For Lasting Wellbeing

What if the change you’ve been searching for isn’t somewhere out there, but already within you, waiting to be activated? In a world that constantly pushes us to do more, achieve more, and become more, it’s easy to...

Start Now
Article Image

How to Finally Break Free From Procrastination

We’ve all said it, “I’ll start after lunch, tomorrow, next week.” Yet the task still sits there, quietly draining your energy. Here’s the truth most people get wrong: procrastination is not a time management issue...

Start Now
Article Image

Why Your Brain Decides What a Handshake Means Before You Even Finish Watching It

When Trump and Xi shook hands in Beijing, the internet had already decided who won. The problem is, the brain always decides first, and it is almost always wrong. Here is what actually happened, and...

Start Now

What If Cancer Begins Long Before the Tumour?

Start Now

Nobody Let You Down, Your Expectations Did

Start Now

The Hidden Pattern Behind Narcissistic Relationships, and How to Break the Cycle

Start Now

How a Social Media Detox Helps Overcome Self-Sabotage to Refuel Motivation in Business

Start Now

Why Businesses Are Never as Prepared as They Think They Are for the Unexpected

Start Now

Be a Floor, Not a Ceiling

Start Now

Are You Actually an Empath, Or Is That Your Trauma Talking?

Start Now

What Happens When You Die And Come Back?

Start Now

Five Ways to Rebuild Your Energy Without Burnout

Start Now
bottom of page