Written by: Jennifer Sharp, Executive Contributor
Executive Contributors at Brainz Magazine are handpicked and invited to contribute because of their knowledge and valuable insight within their area of expertise.
Think about the last time you picked up a nonfiction book. Did you view the author as being an expert in that field? We naturally assume that the author is an expert and leader in their given field and our opinion of them increases. Their face is often on the cover, and it doesn’t seem to matter what bookstore you visit – in person or online, their face will be there looking at yours.
So, why haven’t you written your story yet? If you have a business, you need to be one of those people generating visibility for yourself, your brand, your business. You consider yourself an expert in what you do, yet, unless people know you personally, you may be invisible to them and the industry.
What does having a book, penned by you, help you to achieve?
Your book is your business card. Its global marketing. You can use it to promote your brand and your business at physical and online networking and speaking events. It gives you greater visibility. Whether you are doing a book signing or using your book as a calling card, your level of engagement with your audience and potential clients will continually increase. Books get passed from one hand to another. Cards get thrown away.
A business book makes you accountable for who you are and what you do. You are seen as the expert. You are the person who is willing to share through your own story deep knowledge and understanding of your craft.
Extra earnings. Always have physical books with you at speaking and networking events. Make reference to your book all the time. Keeping dropping the links where to buy and have your book available as ebook for those who prefer to read from a devise. Every time you hold a webinar or workshop, have a purchase link attached. Once you have a published book, you will be able to charge more for your expertise.
Publicity. If you have a book, get it featured in local and global magazines. Be interviewed on radio, TV, podcasts, Clubhouse, Facebook and LinkedIn. PR becomes endless, only being limited by your imagination.
Being a published author automatically raises your vibration and to a higher level in your business and no matter how successful you are, you can always climb that one step further. You will be able to stop seeking potential clients – they will be coming to you! It only takes 6 steps to write and publish your story if you know how. So why haven’t you written yours yet?
Jennifer Sharp, Executive Contributor Brainz Magazine
Jennifer Sharp is a leader in the publishing industry, having founded an award-winning publishing press. She has assisted many with telling their success stories globally, whether it be in business or life. She has created coaching and mentoring programs that develop the writer's confidence in themselves and strategies that help them stay confident within themselves in all areas of their lives authentically. She is the founder of Daisy Lane Publishing and Mindset Magic – Confidence Coaching. Jennifer is on a mission to support as many as she can with living their life fully with positive intentions and to assist them with publishing their story along the way. Jennifer is also passionate about children's picture books and poetry, bringing to life stories that deal with trauma, displacement, homelessness, separation, domestic violence, and language learning.