From Amenity To Asset – How Gyms Can Become The Financial Engine Of Real Estate Developments
- Brainz Magazine
- Nov 12, 2024
- 5 min read
Yves Preissler is the founder of YP Business Consulting. Yves is leading a team of professionals who bring a wealth of global expertise in providing fitness turnkey solutions for commercial, residential, hotel, and large-scale home gyms. The YP team guides investors, developers, and business owners through all the stages required to complete a successful project: Market / competitive studies.
The modern real estate landscape has shifted dramatically. Where tenants and buyers once sought properties defined solely by their aesthetics or location, they now expect spaces that resonate with their values, prioritize their well-being, and elevate their lifestyle. At the heart of this transformation is fitness – an amenity that has evolved from an afterthought into a cornerstone of desirability and value. A well-designed gym or wellness facility is no longer a luxury; it's a necessity, offering profound benefits for property developers, investors, and occupants alike.
Wellness as the defining force in real estate
Real estate has always reflected societal priorities, and today, wellness is at the forefront of those values. The global wellness economy, currently valued at over $5.6 trillion, is reshaping industries and setting new benchmarks for success. For real estate, this shift means that developments that integrate fitness and wellness elements are no longer catering to a niche but are addressing a fundamental market expectation.
Tenants and buyers view health and fitness as integral to their lives. They are drawn to properties that provide functional spaces and embody a holistic vision of well-being. Fitness amenities are no longer a "nice-to-have" but a defining feature distinguishing forward-thinking developments from the rest.
The value multiplier x fitness as an asset
Fitness facilities are not just an addition to a property – they are transformative assets that enhance financial performance. Developments with thoughtfully integrated gyms and wellness spaces consistently achieve higher rental rates and sale prices. A modern fitness center is a signifier of quality, positioning the property as a premium offering and attracting discerning tenants willing to pay a premium for convenience and lifestyle alignment.
Beyond financial metrics, these spaces drive tenant retention. In an era where convenience reigns supreme, having a state-of-the-art gym within walking distance of one's front door eliminates a major barrier to maintaining a fitness routine. This added value fosters loyalty, encouraging tenants to renew leases and remain in the community. The effects ripple outward – fitness facilities improve individual experiences and create communal hubs, fostering interactions and strengthening the emotional connection tenants feel with the property.
The new standard in fitness spaces
The role of fitness facilities in real estate has evolved dramatically. The days of a windowless room with a few treadmills are long gone. Today's fitness spaces must deliver an experience as much as they do functionality. A well-designed gym is aspirational, inspiring tenants to incorporate wellness into their lives while aligning with the development's overall aesthetic and brand identity.
Architects and developers now focus on creating multi-dimensional fitness spaces tailored to the unique needs of their target audience. High-end residential developments integrate luxurious fitness centers equipped with state-of-the-art technology and bespoke training programs. Boutique studios within mixed-use properties appeal to niche markets by offering curated experiences – yoga, pilates, or functional training and HIIT. And increasingly, developments are incorporating recovery zones – spaces dedicated to mindfulness, relaxation, and advanced therapies such as infrared saunas or cryotherapy.
This diversity reflects an understanding of tenant expectations: fitness spaces must be versatile, functional, and inspiring.
Global examples of wellness-driven developments
Several forward-thinking developers worldwide have demonstrated the transformative potential of fitness and wellness in real estate. These projects highlight how integrating fitness and wellness into design can elevate property value and enhance tenant satisfaction:
Emaar properties (United Arab Emirates)
Emaar's "The Heights Country Club & Wellness" in Dubai epitomizes wellness-focused living, featuring state-of-the-art gyms, cycling tracks, and tranquil water bodies. This $15 billion mega-project is a testament to the growing demand for holistic health environments.
Aman resorts (Global)
Aman Residences, such as Aman New York, seamlessly integrate wellness into luxury living. Residents enjoy a 25,000-square-foot spa, a 20-meter indoor pool, and tailored wellness services, offering an urban sanctuary focused on health and rejuvenation.
Kerzner international (Global)
The SIRO brand by Kerzner International is redefining fitness-focused hospitality. SIRO One Za'abeel in Dubai features immersive wellness experiences, advanced fitness facilities, and recovery labs designed to empower peak physical and mental performance.
GID development group (USA)
Waterline Square in New York City offers residents access to a sprawling 100,000-square-foot amenity center with a tennis court, lap pool, spa, rock climbing wall, and more. This development demonstrates how fitness and recreation can become key lifestyle pillars.
Proud real estate (Thailand)
In Bangkok, Proud Real Estate's "ROMM Convent" is a luxury condominium project awarded Best Wellness Residence Development at the Property Guru Thailand Property Awards 2024. This development emphasizes wellness-centric living, offering residents access to state-of-the-art fitness facilities and wellness amenities, reflecting the growing trend of incorporating wellness into residential projects.
Savills (UK)
The OWO Residences by Raffles in London offers a blend of opulence and wellness. Its Guerlain Spa, 20-meter pool, and advanced wellness suite reflect how fitness and recovery are becoming standard in luxury living.
A vision for the future
As the real estate industry continues to evolve, fitness and wellness amenities will play an increasingly central role in shaping developments' value, appeal, and profitability. These spaces are not optional but essential to creating properties that thrive in today's competitive market. For investors, architects, and developers, the message is clear: “The future of real estate lies in designing spaces that prioritize health, inspire connection, and deliver lasting value.”
“In real estate, as in life, health truly is wealth.” – Yves Preissler
If you are a developer, architect, or investor looking to understand how fitness, wellness, and recovery spaces can enhance your project's success, I'd be delighted to discuss these trends further and share insights from my experience. Let's explore how we can shape the future of wellness-driven real estate together.
Yves Preissler, Founder & CEO YP Business Consulting
Yves Preissler is the founder of YP Business Consulting. Yves is leading a team of professionals who bring a wealth of global expertise in providing fitness turnkey solutions for commercial, residential, hotel, and large-scale home gyms. The YP team guides investors, developers, and business owners through all the stages required in a successful project: Market / competitive studies, feasibility analysis, detailed financials, location sourcing, concept design, design/ project development, project management, recruitment, sales, marketing, and operations.
.jpg)
