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Celebrating A Decade Of Promoting Leadership Excellence

  • Jan 3, 2025
  • 3 min read

Updated: Jan 5, 2025

This January, I’m celebrating a decade of supporting and guiding executives, leaders, artists, athletes, and entrepreneurs in their pursuit of exemplary leadership and excellence.


photo of Lars Friedrich

I’m also reflecting on:


  • 44 years of self-leadership as an active practitioner of traditional Japanese martial, medical, and spiritual arts.

  • 37 years of leading others in international military, governmental, corporate, and entrepreneurial business environments.


Founded in London in 2015, my professional leadership services are now established globally in most English-speaking countries.


As a seasoned leadership expert, I inspire individuals and organizations to refine their skills, lead amidst uncertainty, conquer adversity, thrive under pressure, and maintain a competitive edge in today’s often volatile marketplaces with my dynamic approach.


When asked about the highest testimony to my professionalism, I always highlight this: as a member and leader of a military Tier 1 unit for over a decade, I brought everyone under my leadership back to their families and loved ones.


Having successfully planned and executed combat, intelligence, and rescue missions during this time, I am accustomed to working in fast-paced, high-stakes environments where inconsistent execution can lead to catastrophic results.


This experience uniquely qualifies me in the fundamentals of leading and winning under pressure, reducing errors, overcoming obstacles, and facing challenges with the resilience often required to handle setbacks.


The expertise I gained during this time has since enabled my clients to triumph in their high-risk, time-sensitive, and dynamic international and intercultural environments.


Additionally, my ability to share the lessons learned during my 15-year corporate career as a COO in international business development and operations, along with my ongoing entrepreneurial journey over the past decade, allows me to deliver factual business insights from a credible platform.


The narrative of my ongoing leadership journey also makes me a compelling communicator with an incredible story to share.


My skill to connect with clients, whether one-on-one or as a keynote speaker to larger audiences, has made me highly sought after.


In understanding their unique challenges, I share my knowledge, experience, and expertise in leading, training, and improving leadership.


High-performance leadership for themselves or leading their diverse teams, companies, organisations, or businesses!


In my private life, I have trained in traditional Japanese martial arts for 44 years and frequently traveled to Japan for ongoing tuition.


This lifelong devotion enhances my professional self-leadership expertise in persistence, endurance, perseverance, and resilience, adding my very own "Touch of Zen."


Having studied, worked, and lived in different countries, I take pride not only in being an internationally recognized and multi-awarded leadership expert but in the fact that these accolades represent over four decades of practical, real-world leadership experience.


Over the last decade, the distinction between theoretical leadership, often based on idealized or abstract concepts, and practical leadership, grounded in real-world experience and results, has become increasingly apparent amidst global turmoil.


Against this backdrop, my professional approach to exemplary leadership and excellence remains firmly grounded in reality, not in theoretical or romanticized notions often associated with leadership.


My unwavering commitment to constantly updating my knowledge and skills distinguishes me from others who prioritize trendy, buzzword-driven salesmanship over substance.


Exemplary leadership is about striving for excellence, not perfection. Unlike perfection, it is an ongoing journey and an attitude, not a destination or an exception.


For the years ahead, the founding motto of my business since 2015 remains unchanged:

"My job is not to be easy on my clients, but to make them better to achieve their new possible!" Lars Friedrich

This ethos is essential for much-needed exemplary leadership and excellence as we face a new year filled with unexpected changes, obstacles, challenges, and the inevitable setbacks that come with them.

This article is published in collaboration with Brainz Magazine’s network of global experts, carefully selected to share real, valuable insights.

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