Written by: Juliette Stapleton, Executive Contributor
Executive Contributors at Brainz Magazine are handpicked and invited to contribute because of their knowledge and valuable insight within their area of expertise.
Nope. This is not an article where I will talk about how important it is to be visible. If you decided to read this, it tells me you already know that without being seen, getting more clients becomes simply impossible.
In the next couple of minutes that you will spend reading this, I actually want to talk about how hard it is to create a solid visibility routine and have enough discipline to stick to it.
The recipe for success is quite simple. I talk and write about it a lot:
1. Get SOCIAL: engage and create content that engages, entertains and educates. All in good measure, or you can come across either boring or annoying. Treat people just like you do in the offline world when you are talking and networking with potential clients and partners. Give and you shall be re-given!
2. Focus on publicity to elevate the authority and create a first impression that positions (and pre-sells) your expertise for you. This makes getting clients who pay what you are worth [and do what it takes] much easier!
The hard part is not knowing what to do. The HARDEST part, if you are a solopreneur and especially if you work from home, is to DO IT.
Most people start their own businesses because they dream of spending more time with their family, and they think working from home will help them achieve it. Unfortunately, working from home is the hardest situation to find yourself in. It will require you to be at your best behavior at all times if you want to succeed.
You see, for you (and me) there is no scary boss to please or delivery to. There will be no consequences, no angry conversations, no thread to be fired if we do not deliver something we set out to do on time. In fact, it is easy to just put the task off to the time when we will “feel like it“. WE ARE our own bosses, so we tend to let us get away with murder.
Well, we do not actually murder anyone... except for our own dreams!
Because every time we let ourselves off the hook and allow us to postpone what had to be done today - we are postponing the rewards too. We essentially make a decision to attract no money, no recognition, no that wonderful feeling of fulfillment. It doesn’t feel like it, our mind serves us a platter of excuses: wrong energy, something else needs doing right now (often much less important in the wrong run). We keep ourselves busy with nonsensical busy work, instead of getting stuck into what can benefit our visibility, our authority, our businesses and as a result everything in our lives.
I am saying we, because I have to deal with the same dilemma every day of my life. I have to force myself into time-blocking, creating lists and prioritising tasks. I have to make critical decisions on which tasks are not essential, say no to commitments that no longer fit my schedule, reach out and follow up on people who I believe need my help or can contribute to my growth. And this is outside serving my existing clients - the core of my business.
I understand and feel the frustration and the pressure being an entrepreneur and wanting to have life on your terms puts on us day after day.
But nothing happens without an intentional effort put into it consistently. And therefore, when it comes to online visibility - marketing your business, growing and building relationships with your audience, working on creating collaboration opportunities that can elevate your status and leverage your efforts - having the discipline to hold yourself accountable is the most valuable skill that will guarantee your success.
So let’s just pause for a second and ask yourself: “Am I taking my marketing seriously? Am I doing everything it takes to be seen, and to be perceived as someone worth following? Someone with an unignorable brand? Someone who shows the way that inspires confidence, someone who can transform the way others see themselves, dream bigger, claim their worth?”
This is the question I ask myself every day. It is the question that helps me tap into my WHY, my bigger vision, and fuels my ability to stick to my plan of action no matter what. This is why I want to share it with you today - because your WHY is why you started your business in the first place.
It’s time to honor it with consistent action, patience and trust. Focusing on your visibility as an expert creates magic both in your business and your life through feeling accomplished and finally free!
Believe me when I say, you will have so much more free time if you just do it!
Juliette Stapleton, Executive Contributor Brainz Magazine
Juliette Stapleton is a Visibility That Sells strategist, host of the Show Up! Stand Out! podcast, and a thought-leader on a mission to help experts, coaches, and service providers build an online presence that positions them as the authority in their niche. Juliette has helped thousands of students and clients from more than 30 countries reach millions and make millions with EASE. She is known for her V.A.L.U.E. visibility system, a simple, but powerful strategy based on showing up with integrity and creating a ripple effect of influence through personal connection and thought-leadership. Juliette has been featured in Forbes and several major business and marketing podcasts, like 365Driven, Rising Tide, iHeart Radio, and Confident Live. She is an active contributor to world-leading online publications, such as Influencive and Addicted2Success, Thrive Global, and many more. Find out more about the VISIBILITY THAT SELLS at: https://juliettestapleton.com/