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6 Ways Leaders Can Build Belonging Without Erasing Uniqueness

2 days ago
6 min read

Diane Lauer is the founder of S.I.M.P.L.E. Systems for Thriving. Diane partners with visionary women and organizations to simplify their systems, clarify their purpose, and create sustainable abundance. Her work blends innovation with values-based leadership, helping clients evolve with integrity, calm, and lasting impact.

Executive Contributor Diane Lauer

People do their best work when they know they belong and can still be themselves. For executive leaders, belonging is more than a culture metric: it expands human capacity, the attention, energy, creativity, and contribution people can bring to work. Here are six practical ways to build it without asking people to blend in.


Diverse team meeting in a bright office, with a woman in a wheelchair and a laptop as a standing woman speaks.

Most of us have been welcomed somewhere only as long as we blended in. At work, that can look like being invited to the meeting but learning to keep a different perspective to yourself. You are present, but only part of you is welcome.


That is not inclusion. Organizational psychologist Lynn Shore and colleagues describe inclusion as the experience of being treated as an insider while also being valued for what makes you distinct. Both conditions matter. People need access, trust, and connection; they also need room to contribute their perspectives, identities, and lived experiences without penalty.


This balance is directly connected to Human Capacity: the ability of people to think, learn, adapt, connect, and contribute. When employees spend less energy monitoring whether they fit in, they have more capacity for the work itself. Belonging does not guarantee performance, nor is it a substitute for good strategy or resources. It helps create conditions in which people can bring more of their capacity to both.


Research on belonging and optimal distinctiveness points to two simultaneous needs: to be part of a group and to remain meaningfully distinct within it. When a workplace meets only the first need, employees may assimilate, accepted on the condition that they mute what sets them apart. When it meets only the second, people may be visible but left outside the circle. Leaders can build a stronger kind of belonging through six everyday practices.


1. Measure belonging and uniqueness separately


A single engagement question such as “Do you feel included?” can hide important differences. An employee may feel welcomed socially but believe their ideas are ignored. Another may be praised for representing a perspective while excluded from decisions that matter.


Ask two questions: Do I belong here? And can I be myself and have my distinct contribution valued here? Use a validated measure when possible and examine results across teams and employee groups while protecting confidentiality. Pair survey data with listening sessions and follow-up conversations. The goal is not to label people’s experiences for them; it is to notice where policy and lived experience diverge.


Representation counts who is present. It does not show whether people feel like insiders or whether their differences are valued. This matters in disability inclusion, where voluntary disclosure figures can reflect trust and safety as much as prevalence. Keep counting, but do not mistake the count for the experience.


2. Make access to influence part of belonging


Belonging is visible in who receives information early, whose judgment is trusted, and who helps shape decisions. Leaders can review who is invited to planning meetings, whose ideas are credited, who receives stretch assignments, and who has access to sponsors and senior decision-makers.


Then address barriers that make participation harder: inaccessible meeting formats, narrow definitions of “executive presence,” informal networks that determine opportunity, or decisions made before the official discussion begins. Ask whose input is missing and what would make it possible to participate fully.


A person can be featured in a diversity story and still lack influence over the decisions that affect their work. Real insider status includes voice and agency.


3. Design meaningful collaboration across differences


Being in the same room is not the same as working together. Meaningful contact grows when people share a real goal, have a chance to contribute, and are supported to collaborate as peers. Leaders can create cross-functional projects, mentoring relationships, and employee resource groups connected to business decisions, not only social events.


Be thoughtful about how this work is structured. Employees from underrepresented groups should not be expected to educate everyone else or carry the full burden of improving culture. Provide time, sponsorship, and clear accountability. When collaboration is mutual and useful, people learn from one another while doing consequential work.


4. Build inclusion into the employee lifecycle


Inclusion cannot depend on a manager’s personal style or live only in a values statement. Look at the systems that shape an employee’s experience: recruitment and selection, onboarding, development, performance reviews, compensation, working conditions, and promotion.


At each stage, ask: Who can navigate this process easily? What assumptions does it reward? Whose strengths might it overlook? For example, if promotion depends on visibility in settings that are inaccessible or on unwritten norms that are never explained, the organization may be selecting for familiarity rather than capability.


Review outcome patterns, then invite employees to help interpret what the numbers mean. A disparity is a signal to investigate the process, not a conclusion about any individual.


5. Make accommodations and flexibility a normal conversation


When people must repeatedly prove that a need is real, they spend capacity on navigating the process instead of doing their work. This can be especially burdensome for people with disabilities, including non-apparent disabilities, chronic illness, or fluctuating conditions.


Treat accommodation as a practical, respectful conversation about what helps someone do the job. Make the process clear, timely, and confidential. Offer flexibility where the work allows it, and train managers to focus on solutions rather than assumptions about who is “committed” or “reliable.”


Leaders should also examine the everyday design of work: meeting norms, communication channels, schedules, sensory demands, and the process for requesting changes. Accessibility often improves usability for more people than the original users.


6. Share the work of shaping the answer


The people most affected by a policy should help leaders understand how it works in practice. Invite employees into design sessions, pilot reviews, and policy conversations early enough that their input can change the outcome. Compensate or recognize substantial contributions, and report back on what changed as a result.


Approach these conversations with curiosity. Leaders may have a hypothesis about why a process is failing, but employees closest to the experience often see obstacles the data cannot explain. When people help shape a solution, they gain agency, and leaders make decisions with a fuller view of the organization.


Belonging makes more capacity available


Human Capacity is not an unlimited resource. People have finite attention and energy. When employees must conceal important parts of themselves, anticipate bias, or continually establish that they deserve access, that effort competes with learning, collaboration, and problem-solving.


A BetterUp study of 1,789 full-time employees reported higher job performance, lower turnover risk, and fewer sick days among employees with a strong sense of belonging. Those findings are an association from a single study, not a guarantee that any single belonging initiative will yield a specific return. Peer-reviewed research also suggests that the way an organization manages and includes a diverse workforce shapes employee wellbeing and work outcomes. Diversity alone does not deliver those benefits; the conditions of participation matter.


Leaders can begin with two questions in their next team conversation: Do you feel that you belong here? Can you be fully yourself while you do? Listen for differences in the answers, then choose one system or routine to improve with the people affected by it.


If the answers surprise you, that is useful information. Belonging is not something an organization declares. It is something people experience, and leaders can shape the conditions that let more of their capacity come to work.


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Read more from Diane Lauer

Diane Lauer, Business Coach

Diane Lauer is the founder of S.I.M.P.L.E. Systems for Thriving. Diane partners with visionary women, businesses, and organizations to simplify their systems, clarify their purpose, and create a sustainable business ecosystem. Her work blends innovation with values-based leadership. With an MBA in Finance and executive leadership experience, she brings both strategic vision and tactical implementation. Through her trademarked S.I.M.P.L.E. System, Diane helps clients transform complexity into calm, trust their inner authority, and thrive with integrity. She is also the author of Nurturing Wisdom with S.I.M.P.L.E. System.

References:

  • Aksnes, S. Y., & Ulstein, J. (2024). Sustainable employment for people with disabilities: A scoping review on workplace practices and positive employment outcomes. Scandinavian Journal of Disability Research, 26(1), 189–210. https://doi.org/10.16993/sjdr.1089

  • Baumeister, R. F., & Leary, M. R. (1995). The need to belong: Desire for interpersonal attachments as a fundamental human motivation. Psychological Bulletin, 117(3), 497–529. https://doi.org/10.1037/0033-2909.117.3.497

  • Brewer, M. B. (1991). The social self: On being the same and different at the same time. Personality and Social Psychology Bulletin, 17(5), 475–482. https://doi.org/10.1177/0146167291175001

  • Chung, B. G., et al. (2020). Work group inclusion: Test of a scale and model. Group & Organization Management, 45(1), 75–102. https://doi.org/10.1177/1059601119839858

  • Findler, L., Wind, L. H., & Mor Barak, M. E. (2007). The challenge of workforce management in a global society. Administration in Social Work, 31(3), 63–94. https://doi.org/10.1300/J147v31n03_05

  • Leonardelli, G. J., Pickett, C. L., & Brewer, M. B. (2010). Optimal distinctiveness theory: A framework for social identity, social cognition, and intergroup relations. Advances in Experimental Social Psychology, 43, 63–113. https://doi.org/10.1016/S0065-2601(10)43002-6

  • Shore, L. M., et al. (2011). Inclusion and diversity in work groups: A review and model for future research. Journal of Management, 37(4), 1262–1289. https://doi.org/10.1177/0149206310385943

  • BetterUp. The original draft cites its 2019 belonging study of 1,789 full-time employees. Study summary.

This article is published in collaboration with Brainz Magazine’s network of global experts, carefully selected to share real, valuable insights.

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