top of page

5 Common Mistakes People Make When Trying To Find Their Purpose

  • Writer: Brainz Magazine
    Brainz Magazine
  • Sep 20, 2022
  • 4 min read

Written by: Craig Stanland, Executive Contributor

Executive Contributors at Brainz Magazine are handpicked and invited to contribute because of their knowledge and valuable insight within their area of expertise.

Our priorities change as we approach the early stages of the second half of our lives. We begin to understand that our constant pursuit of money, prestige, and status does not provide the feelings we want. If anything, we understand they're taking us further from who we want to be and what we want to create. We desire meaning and fulfillment; we want our lives to mean something. We want to reinvent our lives with purpose. So now purpose becomes our focus, and our focus gets cloudy because of these 5 common mistakes.

A photo of tired man resting after fitness run, taking a break from cardio training and doing wellness exercise on the road.

Pressure:


When I find my purpose, it will fix everything.


The idea that everything, your entire life's happiness, hinges on finding your purpose is far too much pressure to put on oneself.


What happens when you chase a dog? The dog runs away; it thinks it's playtime.


What happens when you become intentional, stop chasing and stand still? The dog comes to you.


We don't find purpose by chasing it down like a dog. Instead, we find our purpose when we become purposeful.


Drop the pressure and watch what happens.


Over Consumption:


Far too many people fall into the content trap.


There's more information available to us than at any other time in history, and it's easy to go down the "How to Find Your Purpose" rabbit hole.


Videos on YouTube like "Find Your Purpose in Only Five Minutes" are rampant.


Ask yourself this: If one of them worked, then why are people still making them?


Stop looking externally for the answer that lives internally.


Ignoring Fear:


"The very cave you are afraid to enter turns out to be the source of what you are looking for."

‒ Joseph Campbell


"What we fear doing most is usually what we most need to do."

‒ Ralph Waldo Emmerson


"Where your fear is, there is your task."

‒ Carl Jung


These quotes aren't lip-service; they're the truth.


Whatever scares you the most demands your inquisition; it requires excavation and exploration.


Through this exploration and excavation, you will learn more about yourself than any book or video could ever teach.


Fear is a beacon lighting your path to purpose.


Automatic Pilot:


At our cores, humans are efficiency-seeking machines. It's part of our survival wiring; the fewer calories we burn, the better our long-term survival.


A life set to automatic pilot is the essence of efficiency.


It's also the antithesis of a life of purpose and meaning.


Expecting something new (like your purpose) to spring from the mundanity of your status quo magically is like expecting snow in the Sahara.


Break your pattern, change your life.


Financial Anxiety:


"How am I going to replace my salary with my purpose?"


"How can I make a living from my purpose?"


Yes, there are bills to pay, roofs to maintain, and mouths to feed.


This is a reality of life.


But in the nascent stages of cultivating one's purpose, worrying about how you will pay your bills is antithetical to the cultivation of purpose.


The cultivation of purpose is akin to the cultivation of a seed.


The seed, and your purpose, need nurturing to grow, and they need space to grow.


Financial anxiety crushes purpose. Let it go and give yourself the room you require.


Our purpose, calling, life's task, personal legend, whatever we may want to call it, is our path to a life of meaning and fulfillment.


It's also a journey, and it's a journey that takes time, patience, courage, and resilience.


You'll move further and faster when you avoid these 5 mistakes.


You'll also discover one of the secrets of cultivating your purpose:


The journey is the reward.


Let's talk if you're ready to invest in 1:1 support so you can write your extraordinary life story.



My best-selling book, "Blank Canvas, How I Reinvented My Life After Prison," is available on Amazon.


My book is for Gen X-ers who want to reinvent themselves with a new, empowering mindset so they can cultivate joy, purpose, meaning, and fulfillment in the second half of their lives.


Follow me on Facebook, Instagram, LinkedIn, and visit my website for more info! Read more from Craig!

Craig Stanland, Executive Contributor Brainz Magazine

Craig Stanland is a Reinvention Architect & Mindset Coach, TEDx & Keynote Speaker, and Best-Selling Author.


In 2012, Craig Stanland made a choice that would cost him everything. After exploiting the warranty policy of one of the largest tech companies in the world for almost a year, the FBI finally knocked on his door.


He was arrested and sentenced to 2 years of Federal Prison, followed by 3 years of Supervised Release, and ordered to pay $834,307 in restitution. He lost his wife, his homes, his cars, his career, and even his identity. He wanted nothing more than to die.


A well-timed prison visit from his best friend of over thirty years turned his life around.


Craig rebuilt and reinvented his life from rock bottom to a life of meaning and fulfillment.


As a Reinvention Architect, Craig leverages his experiences and personal reinvention to work 1:1 with clients so they can re-architect their lives with freedom, passion, purpose, fulfillment, and meaning.


Craig's mission is to help people cultivate the courage to pursue their calling so they can live meaningful lives.


His book, "Blank Canvas, How I Reinvented My Life After Prison" is available on Amazon.

 
 

This article is published in collaboration with Brainz Magazine’s network of global experts, carefully selected to share real, valuable insights.

Article Image

Why Financial Resolutions Fail and What to Do Instead in 2026

Every January, millions of people set financial resolutions with genuine intention. And almost every year, the outcome is the same. Around 80% of New Year’s resolutions are abandoned by February...

Article Image

Why the Return of 2016 Is Quietly Reshaping How and Where We Choose to Live

Every few years, culture reaches backward to move forward. Right now, we are watching a subtle but powerful shift across media and social platforms. There is a collective pull toward 2016, not because...

Article Image

Beyond the Algorithm – How SEO Success is Built on SEO Coach-Client Alchemy

Have you ever felt that your online presence does not quite reflect the depth of your real-world expertise? In an era where search engines are evolving to prioritise human trust over technical loopholes...

Article Image

Why Instagram Is Ruining the Reformer Pilates Industry

Before anyone sharpens their pitchforks, let’s not be dramatic. Instagram is vital in this day and age. Social media has opened doors, built brands, filled classes, and created opportunities I’m genuinely...

Article Image

Micro-Habits That Move Mountains – The 1% Daily Tweaks That Transform Energy and Focus

Most people don’t struggle with knowing what to do to feel better, they struggle with doing it consistently. You start the week with the best intentions: a healthier breakfast, more water, an early...

Article Image

Why Performance Isn’t About Talent

For years, we’ve been told that high performance is reserved for the “naturally gifted”, the prodigy, the born leader, the person who just has it. Psychology and performance science tell a very different...

Understanding Anxiety in the Modern World

Can Mindfulness Improve Your Sex Life?

How Smart Investors Identify the Right Developer After Spotting the Wrong One

How to Stop Hitting Snooze on Your Career Transition Journey

5 Essential Areas to Stretch to Increase Your Breath Capacity

The Cyborg Psychologist – How Human-AI Partnerships Can Heal the Mental Health Crisis in Secondary Schools

What do Micro-Reactions Cost Fast-Moving Organisations?

Strong Parents, Strong Kids – Why Fitness Is the Foundation of Family Health

How AI Predicts the Exact Content Your Audience Will Crave Next

bottom of page