Written by: Maria-Paz Hornisch, Executive Contributor
Executive Contributors at Brainz Magazine are handpicked and invited to contribute because of their knowledge and valuable insight within their area of expertise.
After creating my own business and in its early stages, I felt lost. I had 12 years of corporate experience and thought it would be easy to carry this new entrepreneurship, but oh boy, I was wrong! I struggled so hard trying to build all my business, its tech, and systems, choosing the right platforms to use, and ended up spending more time, energy, and money that I needed to.
I quickly realized that this is something common among solo entrepreneurs, who need to learn things from scratch and often found themselves with too much information, too little knowledge and time to implement, and end up either confused with a headache, not having anything implemented at all, or implementing new things but not functioning the way they should.
After some months and a little struggle, everything cleared up for me. I went from being an overworked and overwhelmed mompreneur into having a clear path to follow through, set up the right strategies for my business, and automating almost 90% of it!
I decided to bottle my know-how and create a framework that would help entrepreneurs like me, going through the same I went through, to have more time to dedicate to their business and families and get the freedom they always wanted.
The framework I designed helps implement the 5 essential systems a service-based business needs (Website, Landing and Sales Pages, Social Media, Email Marketing, CRM), in a step by step, organized, and productive way. It has helped my clients and me implement systems in a matter of days, generating more time to dedicate to our businesses and have less stress and overwhelm along the way.
The Digital Madl Framework consists of four steps that should be used every time a new system is implemented within your business:
1. Align: Align your Business with your Ideal Client
Before even starting to think about implementing systems, you need to have the core of your business align with your ideal client. This involves not only knowing who you want to work with, but it's more of a deep-dive of their daily life, affinities, and demographics to implement the systems that will help them when working with you.
2. Implement: Implement the Systems
Implement the systems that will help your business run automatically and will give you the time you need to focus on what matters the most: your clients, your family, and yourself.
Select the system to be implemented
Outline the features the system should have/plan the system's roadmap
Select the platform/tool to be used (it should have available the features your systems needs to function in the way you want to)
Implement the roadmap into the platform
Test
If you implement things without a plan, you won't know what to do, lose time, and get
overwhelmed during the process, and most probably won't be able to finish it.
3. Analyze: Analyze the Performance
After the system has been running for some time, analyze its performance reviewing its main KPIs (key performance indicators). Implementation without analysis won't let your business grow and get close to perfection and optimization.
4. Optimize: Optimize and improve
The analysis made will give you opportunities to improve, make sure your implemented system is running the way you planned, and work the way you dreamed of. An implemented system without optimization won't take you and your business to the next level.
I use this framework in every coaching program I have, so my clients can learn how to do things in a straightforward, step-by-step, and easy way, without the overwhelm and stress of learning something new can bring.
Do you want to read more about this framework? Download the complete PDF here.
Maria-Paz Hornisch, Executive Contributor Brainz Magazine
Maria-Paz Hornisch is the Business Coach & Digital Marketing Strategist behind The Digital Madl, dedicated to helping ambitious mompreneurs with branding and digital marketing strategies to create a rock-solid presence online and skyrocket sales. Maria-Paz is a bachelor in Business Administration and holds an MBA in Luxury Business from ISC Paris École de Commerce. For twelve years, she developed her career in Chile, France, and Germany, working for a Spanish multinational commercial bank and two German luxury and fashion e-commerce companies. Originally from Santiago de Chile, she now lives in Munich, Germany.
