Tze Ching Yeung

Purpose Driven Entrepreneur and Marketing Expert

Tze Ching Yeung is a mum to teenage twins, Award winning brand-owner, Social Entrepreneur and Digital Marketing consultant and coach. She has been a purpose driven entrepreneur for well over 10 years.

Tze Ching believes that we are all put onto this world with a mission, a purpose to serve and to help others. Sometimes, that purpose gets lost in life itself but once we find it, it becomes the driving force behind everything that we do.

Tze Ching’s approach to life, brand-building, as well as marketing is based on that same notion of purpose and why.

“ In life if you don’t have a purpose or a why, you become lost and aimless, same goes for your products and services, if you don’t know why you create them, they have no purpose. Marketing is about connecting people to that story, that why. “

Tze Ching Yeung is passionate about making a positive impact and has launched several purpose driven businesses, helped many business owners promote theirs, and currently also trains disadvantaged young people in marketing and purpose driven entrepreneurship, as part of a local government scheme, to help them build a brighter future.