Steve O'Brien

CEO & Director of SEO

Steve O’Brien is CEO and Director of SEO at Woya Digital and founder of Fleet Street News. With 20 years’ experience in SEO and digital marketing, he has worked through some of the biggest shifts in search, from early algorithm changes and local SEO to mobile-first indexing, Digital PR and the rise of AI-driven search.

Since entering the industry in 2006, Steve has built his work around a clear belief: search visibility is not just about rankings, it is about authority, credibility, trust and commercial outcomes. As CEO of Woya Digital, he leads an international team helping businesses improve their visibility across Google, AI platforms, local search, media coverage and the wider digital ecosystem.

Steve works with businesses in competitive and specialist sectors, including finance, healthcare, professional services, sports and local service industries. His approach combines technical SEO, content strategy, Digital PR, reputation signals and AI-era visibility to help brands become more discoverable, more trusted and better positioned for growth.

Through Fleet Street News, Steve also helps businesses strengthen their online authority with placement-led Digital PR and credible media coverage. This supports his wider view that modern SEO now extends beyond a company’s own website, with trusted third-party recognition playing an increasingly important role in search and AI visibility.

Steve writes about SEO, AI optimisation, Digital PR, online authority and the changing way people discover, compare and choose businesses. His mission is to help organisations adapt to the future of search while staying focused on the fundamentals that have always mattered: credibility, expertise and trust.