
Simon Adair
Founder of Crisis Pathway Consultancy
Simon Adair is a crisis leadership specialist, executive coach, and founder of Crisis Pathway Consultancy. His career spans the Royal Marines, British Intelligence, BT, the NBA, and the BBC: three decades of leading in environments where the stakes were real, information was incomplete, and getting it wrong was never an option. That experience, forged under genuine pressure, not simulated in a classroom, is what sets him apart. It shapes how he thinks, coaches, and helps organisations build the kind of readiness that holds up when tested.
Simon, an Executive Leadership Coach, holds an Executive MBA and is a Chartered Manager Fellow. He is a passionate advocate for leaders seeking to think clearly, make decisions confidently, and communicate with integrity under pressure.
Through Crisis Pathway, he works with organisations across sectors on crisis preparedness, leadership resilience, and organisational readiness. His approach is disciplined, human-centred, and grounded in the hard-won lessons of a career spent at the sharp end of leadership.
He writes and speaks widely on leadership, coaching, and what it really takes to perform under pressure.
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CREA Global Awards presented to
Simon Adair
Founder of Crisis Pathway Consultancy
The CREA Global Awards is proudly presented to the honoree by the Brainz Magazine Selection Committee, in recognition for their creative and innovative ideas, adaptability in business, or for their contributions to sustainability and mental health projects.

Caroline Winkvist
Editor-In-Chief
Daniel Ålund
Selection Committee



Brainz 500 Global Awards presented to
Simon Adair
Founder of Crisis Pathway Consultancy
Brainz 500 Global Awards is proudly presented to the honoree by the Brainz Magazine Selection Committee, in recognition of their entrepreneurial success, achievements, and dedication to helping others.
Caroline Winkvist
Editor-In-Chief

Fredrik Elfqvist
Selection Committee














