Sarah Maynard

Wellness & Health Coach for Moms

Sarah Maynard is a BGN-certified lifestyle coach, the founder of Body & Mind in Harmony, and a mother of two who has built her life's work around a single, hard-won belief: before a woman can change her habits, her health, or her life, she first needs to feel safe enough in her own body to do so. Her message to every mother she works with is simple and unwavering — you matter too.

Sarah's relationship with identity and belonging started early. Adopted as a child, she grew up navigating questions that many people never have to ask themselves — questions about where she came from, who she was, and where she truly belonged. Rather than becoming a source of instability, that early experience became the foundation of a lifelong sensitivity to what it means to feel unmoored, and what it takes to find your way back to yourself. It is a thread that runs quietly through everything she does today, from the way she coaches to the way she talks about identity loss in motherhood.

That early sensitivity to belonging didn't stay abstract for long. Sarah spent eight years working as a youth care facilitator, sitting with young people in some of the most vulnerable moments of their lives — moments of disconnection, overwhelm, and searching for stability. It was in this work that she first began to see, up close, how nervous systems in survival mode make it nearly impossible to think clearly, make good decisions, or sustain change of any kind. That observation would later become the cornerstone of her entire coaching philosophy.
 
Out of her own experience and her years of professional practice, Sarah built the contrarian idea at the heart of her brand: nervous system regulation has to come before any other wellness goal — diet, fitness, or habit change — can actually succeed. Most wellness advice tells tired mothers to eat better, move more, sleep earlier, and build better habits. Sarah's work starts one layer beneath all of that. If a mother's body is stuck in survival mode, no meal plan or workout routine will hold. Regulation isn't a nice-to-have on top of the wellness journey — it's the floor everything else is built on.

This is the philosophy behind Body & Mind in Harmony, the coaching brand Sarah founded and now runs from Amsterdam, and behind the mission she licensed her practice around earlier this year. Her work is aimed specifically at tired and overwhelmed mothers aged 25 to 45 — women who are stretched thin between careers, children, partners, and the quiet expectation to hold it all together without complaint. Sarah's message cuts directly against that expectation: you matter too.
 
As a BGN-certified lifestyle coach, Sarah works with mothers through several complementary formats, each designed to meet women exactly where they are.

1-on-1 Coaching offers a personalized space for mothers to work through identity loss, stress, and mental load with direct, individualized support grounded in Sarah's regulation-first approach.

Healthy Mothers, Strong Foundation is her signature group program, built to guide mothers through the same journey collectively — helping them regulate their nervous systems, rebuild their sense of self, and create sustainable change from a place of calm rather than pressure. Alongside the program, Sarah has been developing a companion workbook, that speaks to readers personally, addressing them as — you. Its early sections tackle two of the most tender subjects mothers face: the tension between identity as a mother and identity as a woman, and the invisible weight of stress and mental load.

Community Events round out her offering, creating in-person spaces where mothers can be seen, supported, and reminded they are not alone. This is where much of Sarah's most meaningful work happens outside the coaching room.
 
Sarah is an active voice on Instagram (@bodyandmindinharmony), where she shares content rooted in the same honesty that defines her coaching: real stories about identity loss, motherhood, stress, and the slow work of finding yourself again. Her content blends personal narrative with practical tools, always circling back to her core belief that regulation comes first. She posts bilingually, in Dutch and English, to reach mothers across her community, and closes much of her content with her signature sign-off: "You matter too."
 
At the center of everything Sarah does — the coaching, the workbook, the walks, the circles, the content — is one consistent thread: mothers are so often taught to put themselves last, to regulate everyone else's needs before their own, to keep going no matter how depleted they feel. Sarah's work exists to interrupt that pattern. Not by adding one more thing to a mother's to-do list, but by giving her permission — and the tools — to come back to herself first.

Her mission, in her own words, is simple:
You matter too.