Rasha Oudeh

Entrepreneur & International Expansion Expert

Rasha Oudeh is a Swiss-based serial entrepreneur, board director, author, and international expansion expert with over 25 years of experience building businesses and brands across Europe, the Middle East, and Africa.

Working across Switzerland and Germany, she has built companies from the ground up, developed international sales channels, negotiated cross-border partnerships, and successfully exited businesses. Her entrepreneurial journey includes building two healthcare companies that achieved eight-figure annual revenues and expanding Swiss and German brands into more than 35 international markets.

As CEO of Global Match AG, Rasha helps established companies secure their global footprint. Her work covers international market-entry strategy, export development, partner and distributor sourcing, commercial negotiations, local execution, and introductions to strategic investment opportunities. She combines European business standards with cultural intelligence, trusted human networks, and practical judgment developed through direct experience in complex markets.

Rasha is also Chairwoman of CEDEM AG, a Swiss health and wellness company with an international presence. Her work with CEDEM reflects her passion for brand building, women’s health, preventive healthcare, and developing products that respond to genuine market needs.

Beyond her commercial activities, Rasha is the Founder and President of Amali Switzerland, a nonprofit initiative that makes entrepreneurship education, knowledge, and practical business tools more accessible. She also founded the Swiss-Iraqi Business Association to support stronger economic relationships and responsible cooperation between Switzerland and Iraq.

Rasha is the author of the forthcoming book Leadership Without Sugarcoating, which shares direct lessons from her entrepreneurial and leadership journey. She holds an Executive MBA from Frankfurt School and the IMD Board Director Diploma. Through her articles, she explores entrepreneurship, international expansion, brand building, cultural intelligence, board leadership, and the practical work required to turn global ambition into sustainable execution.