Paula Andrade

Founder & Marketing Director, El Brand

Paula Andrade is a Singapore based marketing strategist, brand consultant, and founder of El Brand, a cross border marketing agency helping businesses expand their reach across Southeast Asia.

With a background spanning hospitality, marketing, communications, branding, and business development, Paula works closely with founders, SMEs, and growing brands to strengthen market positioning, build brand authority, and create meaningful customer connections. Her expertise covers marketing strategy, brand storytelling, digital campaigns, website development, SEO, AI visibility, and cross border market entry.

As a Filipino entrepreneur based in Singapore, Paula brings a unique perspective to brands navigating different cultures, markets, and customer behaviors. Through El Brand, she helps businesses bridge gaps between markets by translating brand messages into stories that resonate locally while maintaining a strong global identity.

Beyond client work, Paula is a writer and advocate for thoughtful business growth. Her articles explore branding, entrepreneurship, marketing trends, customer experience, cross border business expansion, and the people behind successful brands. She is particularly interested in how businesses build trust, foster communities, and create long term value through authentic storytelling.

Paula is also the founder of The Curious Circle, a curated event series that brings together founders, creatives, industry leaders, and decision makers for meaningful conversations around business, leadership, innovation, and collaboration. The initiative reflects her belief that great ideas often emerge when diverse perspectives meet in the same room.

Through her work, writing, and community building efforts, Paula continues to foster stronger connections between people, brands, and opportunities across borders.