Paula Andrade

Founder & Marketing Director

Paula Andrade is a marketing strategist, storyteller, and founder of El Brand, a cross-border marketing agency based in Singapore. Through El Brand, she works with brands that want to grow with stronger narratives, sharper digital presence, and clearer market understanding.
 
Paula Andrade is a marketing strategist, storyteller, and founder of El Brand, a cross-border marketing agency based in Singapore. Through El Brand, she works with brands that want to grow with stronger narratives, sharper digital presence, and clearer market understanding.
 
Her personal work is rooted in marketing strategy, brand storytelling, consultancy, campaign planning, and event collaborations. Through her leadership at El Brand, she also guides a team of creatives, developers, and digital specialists who support brands across social media, website development, SEO, AI visibility, and digital campaign execution.
 
As a Filipino founder in Singapore, Paula brings a cross-border lens to her work. She writes about brand stories, marketing trends, cross-border experiences, and the people behind brands. Her perspective is shaped by the belief that every business carries a story worth telling, but how it is positioned, translated, and shared determines how far it travels.
 
Paula is also the founder of The Curious Circle, a curated event series gathering founders, creatives, curious minds, and decision makers. The series reflects her strength in bringing people, ideas, and brands together through meaningful conversations and intentional collaboration.
 
Through her articles, Paula explores how brands move, how markets respond, and how people build ideas that create real connection.
 
As a Filipino founder in Singapore, Paula brings a cross-border lens to her work. She writes about brand stories, marketing trends, cross-border experiences, and the people behind brands. Her perspective is shaped by the belief that every business carries a story worth telling, but how it is positioned, translated, and shared determines how far it travels.
 
Paula is also the founder of The Curious Circle, a curated event series gathering founders, creatives, curious minds, and decision makers. The series reflects her strength in bringing people, ideas, and brands together through meaningful conversations and intentional collaboration.
 
Through her articles, Paula explores how brands move, how markets respond, and how people build ideas that create real connection.