
Milos Rakic
Behaviour & Credibility Analyst
Milos Rakic is a Behaviour & Credibility Analyst specializing in the systematic assessment of human behaviour, credibility, and interpersonal communication. His work focuses on situations in which professionals need to make consequential decisions about people – particularly in HR, structured interviews, personnel selection, leadership, and other high-stakes interactions.
A central question guides his work: How can professionals distinguish meaningful behavioural information from intuition, bias, and assumption? Rather than treating individual gestures, facial expressions, or changes in behaviour as proof of deception, Rakic uses behavioural observation to identify patterns, establish hypotheses, and determine where further questioning and verification are needed.
His professional background combines human resources, behavioural analysis, psychological counselling, coaching, and supervision. He is trained in Facial Behaviour Analysis and works with approaches to nonverbal communication, structured interviewing, credibility assessment, and behavioural pattern recognition. This interdisciplinary perspective allows him to translate behavioural science into practical methods for interviews, personnel decisions, leadership, and professional communication.
Rakic is currently pursuing an MSc in Communication, Behaviour & Credibility Assessment at Manchester Metropolitan University, further developing his expertise in behavioural analysis and evidence-based credibility judgement.
Alongside his analytical work, he works as a psychological counsellor, supervisor, coach, trainer, and speaker. Through workshops, live demonstrations, and professional training, he challenges one of the most persistent assumptions in interpersonal decision-making: that experience automatically makes people good judges of others.
His work advocates a more disciplined approach: observe behaviour, test hypotheses, ask better questions, and make decisions based on evidence rather than intuition alone.
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Why Better People's Decisions Start with Better Questions – An Exclusive Interview with Milos Rakic
Milos Rakic is an Austrian behavioural analyst, psychological counsellor, supervisor and trainer working at the intersection of human behaviour, credibility assessment, interviewing and organisational...



CREA Global Awards presented to
Milos Rakic
Behaviour & Credibility Analyst
The CREA Global Awards is proudly presented to the honoree by the Brainz Magazine Selection Committee, in recognition for their creative and innovative ideas, adaptability in business, or for their contributions to sustainability and mental health projects.

Caroline Winkvist
Editor-In-Chief
Daniel Ålund
Selection Committee



Brainz 500 Global Awards presented to
Milos Rakic
Behaviour & Credibility Analyst
Brainz 500 Global Awards is proudly presented to the honoree by the Brainz Magazine Selection Committee, in recognition of their entrepreneurial success, achievements, and dedication to helping others.
Caroline Winkvist
Editor-In-Chief

Fredrik Elfqvist
Selection Committee















