Michelle Lawrence

CEO & Founder of Elevate Collective

Michelle Lawrence is the founder and CEO of Elevate Collective, an award-winning strategic brand and web design studio helping women-led businesses move beyond “pretty” brands into profitable, scalable growth. With over 15 years of experience in marketing, brand strategy, and business growth, Michelle is known for helping ambitious founders build businesses that not only look elevated—but actually convert.
 
Before launching Elevate Collective, Michelle built a successful corporate career leading marketing strategy for nationally recognized brands, including CAA, Boston Pizza, and Mark’s Work Warehouse. Working across high-level campaigns, customer acquisition, brand strategy, and growth initiatives gave her a deep understanding of what truly drives business performance, and where many entrepreneurs go wrong. Time and time again, she saw founders investing in branding and websites that looked polished but lacked the strategy, positioning, and systems needed to create sustainable growth.
 
That realization became the foundation for Elevate Collective.
Michelle created Elevate Collective to bridge the gap between aesthetics and strategy, offering founders more than just design. Today, her creative studio partners with women-led businesses to build strategic brands, conversion-focused websites, and scalable business foundations that support long-term success. Her approach blends high-level marketing strategy with creative execution, helping founders clarify their positioning, strengthen their online presence, and create customer journeys that turn visibility into revenue.
 
As a Canadian Choice Award-winning web designer and business strategist, Michelle’s work is rooted in both strategy and sustainability. She believes business growth should not require constant hustle, burnout, or building a brand that looks impressive but underperforms. Whether through custom web design, strategic consulting, brand development, or scalable digital offers, her focus is helping founders create businesses that align with both their ambition and lifestyle.
 
Michelle is also the founder of Elevate Charcuterie Bar, a luxury experiential event brand, further reflecting her passion for building elevated, memorable customer experiences across industries.
 
Through speaking engagements, workshops, media appearances, and client partnerships, Michelle continues to empower women entrepreneurs to lead with clarity, confidence, and intention—building businesses that are not only pretty, but built to grow.