Michelle Gines

Founder of Purpose Publishing

Michelle “MG” Gines is a publisher, strategist, and executive leader whose work sits at the intersection of purpose, transformation, and digital innovation. She is the founder of Purpose Publishing, a boutique publishing house that has launched more than 200 authors, and Expertise Unleashed, a platform dedicated to helping professionals turn their education, experience, and expertise into income-generating assets.

For over twenty years, MG has led large-scale digital strategy initiatives for corporate healthcare payers, designing web experiences, automated journeys, and member communications that reach millions. Her ability to blend human insight with operational excellence has positioned her as a trusted advisor to executives, creatives, and entrepreneurs navigating seasons of reinvention.
A respected voice in personal branding, AI-enabled business growth, and author development, MG teaches leaders how to align their stories, systems, and strategies to build quiet strength and visible impact. Her work is anchored in clarity, compassion, and conviction, guiding clients from idea to implementation with a thoughtful, faith-rooted approach.

Whether coaching emerging authors, advising corporate teams, or developing platforms for thought leaders, MG is committed to helping people unlock their brilliance, elevate their influence, and move confidently into their next chapter.