Kerdu Lenear

Athlete Transition Coach

The Game That Shaped Me
Basketball wasn’t just my passion—it was my identity. It took me from Estonia to Auburn University in the U.S., then into a professional career across Europe. For ten years, I proudly wore the Estonian national team jersey. I trained relentlessly and played through pain but no one ever taught me how to train my mindset.
 
The Transition That Transformed Me
Like many athletes, I believed pushing harder was the answer. But the harder I pushed, the more fear and self-doubt pushed back. When my career ended, I faced a question I wasn’t ready for: Who am I without basketball? That moment sparked a deeper journey into how the mind works and I discovered it can be trained like a muscle. That insight changed everything.

I broke through my own limits and uncovered the confidence to grow into who I really am. I wasn’t just a former athlete. I was a leader, a learner, and an entrepreneur in the making.
 
The Mission I Lead Today
Today, I’m an Athlete Transition Coach, keynote speaker, and founder of the Mindset Fitness™ methodology. I hold an MBA from TalTech, where I researched self-handicapping in high performers, and I’m a Certified Neuroencoding Specialist trained by Joseph McClendon III.

I’m currently developing The Inner Game™ coaching experience and leading the Athletepreneurs™ movement—supporting athletes who want to win in life and business, not just in sport. I also serve as the first female president of BNI North Star Tallinn, Estonia’s chapter of the world’s largest business networking organization.

A brief encounter with Kobe Bryant left a lasting impact, and his Mamba Mentality remains a core influence in my work.

I help pro athletes train the part of themselves no one ever coached, so they can become confident in who they really are on and beyond the game.