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Executive Contributors at Brainz Magazine are handpicked and invited to contribute because of their knowledge and valuable insight within their area of expertise.

Joe Patneaude

Executive Contributor

Executive Coach

Joe Patneaude

Executive Coach

Joe Patneaude is a Certified Executive Coach, author, and creator of the STAR Scalability℠ Method, a strategic framework that helps business owners and executives scale their businesses with intention, alignment, and efficiency. With over 25 years of experience in the financial services industry, Joe’s career spans every level of leadership, from starting in a mailroom to holding C-suite positions including Director of Technology, Interim COO, and Chief Compliance Officer. His depth of real-world experience informs every aspect of his coaching approach.

After building and selling multiple businesses, including a financial practice, insurance agency, and real estate referral business, Joe discovered a recurring gap in how companies were being advised to grow. Too often, leadership strategies overlooked the human elements of team dynamics, value alignment, and long-term sustainability. Determined to create a better path, Joe developed the STAR Scalability℠ Method, which centers growth around four key pillars: Strategy, Team, Assets, and Rewards.

Joe now works with business owners and leaders, especially within financial services—to scale their businesses without losing sight of what matters most. His method is known for delivering practical, actionable steps that align business growth with personal values and team cohesion. He is the author of Follow the STAR: Unlock Monumental Business Growth, and is also a certified Neuro-Linguistic Programming (NLP) Practitioner, Certified Financial Educator™, and Certified Executive Coach and Mentor (CECM).

When not coaching or speaking, Joe enjoys mentoring the next generation of business leaders, spending time with his husband, and enjoying the Florida sunshine.

Learn more or book a call at jpcoachingnow.com.

All articles

How to Grow Your Business Without Losing Your Values – Exclusive Interview With Joe Patneaude

Joe Patneaude is a Certified Executive Coach who helps business owners and leaders scale with purpose, clarity, and confidence. After rising through the ranks in financial services from the...

Why Most Scaling Strategies Fail, And What to Do Instead

Scaling a business should be a mark of success, but for many leaders, it becomes a turning point for unexpected setbacks. Too often, companies charge forward with growth plans that fail to consider...

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CREA Global Awards presented to

Joe Patneaude

Executive Coach

The CREA Global Awards is proudly presented to the honoree by the Brainz Magazine Selection Committee, in recognition for their creative and innovative ideas, adaptability in business, or for their contributions to sustainability and mental health projects.

Caroline Winkvist

Editor-In-Chief

Daniel Ålund

Selection Committee

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Brainz 500 Global Awards presented to

Joe Patneaude

Executive Coach

Brainz 500 Global Awards is proudly presented to the honoree by the Brainz Magazine Selection Committee, in recognition of their entrepreneurial success, achievements, and dedication to helping others.

Caroline Winkvist

Editor-In-Chief

Fredrik Elfqvist

Selection Committee

Executive Contributors at Brainz Magazine are handpicked and invited to contribute because of their knowledge and valuable insight within their area of expertise.

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