
Jess Lapachinski
Mental Performance Consultant
Jess Lapachinski is an athletic administrator, mental performance consultant, and writer with over 20 years of experience in private and higher education. She has worked with athletes in elite academic and athletic environments, supporting leadership development and mental skills training that enhances performance, builds resilience, and creates confidence. As a certified strength and conditioning coach through the NSCA, Jess integrates physical preparation with mental strategies to support the holistic development of athletes.
Jess founded Victory Lap Mindset, a mental performance consulting practice that helps athletes build strong minds to support strong athletic performance. Her leadership philosophy combines the business of sport with a deep commitment to athlete development. Jess brings a unique perspective to performance improvement, recognizing that mental skills are often the key difference-maker in sport, especially as the level of competition intensifies.
In addition to her private practice, Jess serves as the Associate Director of Athletics at Amherst College. A lifelong athlete herself, she has always been fascinated by sport performance and mental resilience. Her interest in performance psychology was sparked while teaching 9th-grade health and working with youth athletes at Deerfield Academy.
Jess holds a bachelor’s degree in Kinesiology from the University of Massachusetts, a master’s degree in Sport Leadership from Northeastern University, and a second master’s degree in Sport and Exercise Psychology from Springfield College. She is currently pursuing her Certified Mental Performance Consultant (CMPC) credential through the Association for Applied Sport Psychology.
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CREA Global Awards presented to
Jess Lapachinski
Mental Performance Consultant
The CREA Global Awards is proudly presented to the honoree by the Brainz Magazine Selection Committee, in recognition for their creative and innovative ideas, adaptability in business, or for their contributions to sustainability and mental health projects.

Caroline Winkvist
Editor-In-Chief
Daniel Ålund
Selection Committee



Brainz 500 Global Awards presented to
Jess Lapachinski
Mental Performance Consultant
Brainz 500 Global Awards is proudly presented to the honoree by the Brainz Magazine Selection Committee, in recognition of their entrepreneurial success, achievements, and dedication to helping others.
Caroline Winkvist
Editor-In-Chief

Fredrik Elfqvist
Selection Committee














