
Erika Allison
Founder, NuFeet Medical Pedicures®
Erika Allison is the founder of NuFeet Medical Pedicures®, creator of the medical pedicure business model, and a recognized pioneer in the evolution of professional pedicure services. In 2012, she introduced a private, condition-based approach to pedicures that provided clients with a more personalized experience while addressing concerns often overlooked in traditional salon settings. By incorporating physician collaboration into her service model, she helped create a pathway for individuals with complex foot and toenail conditions to receive both cosmetic and medical support in a welcoming environment.
Over the past decade, Erika has dedicated her career to elevating the pedicure profession through education, innovation, and advocacy. Through NuFeet Academy, she has trained professionals worldwide, sharing the systems, techniques, and business strategies that helped build her successful foot spa model. Her educational programs have empowered thousands of nail professionals to expand their knowledge, increase service value, and build thriving businesses centered around specialized pedicure services.
In addition to education, Erika is an inventor, speaker, consultant, and industry advocate. She developed the Disposable Mini Brush™, an innovative tool designed to improve hygiene and efficiency during nail services, and continues to create resources that support both professionals and clients. She is also the founder of Pedi Pro United, a professional event dedicated to bringing together pedicurists, podiatrists, and foot care nurses to advance education, collaboration, and excellence within the industry.
Today, Erika remains committed to raising professional standards and reshaping the way pedicures are delivered.
Through training, mentorship, product development, and industry leadership, she continues to influence a new generation of professionals while helping transform pedicures from a basic salon service into a specialized experience focused on comfort, confidence, and quality care.
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CREA Global Awards presented to
Erika Allison
Founder, NuFeet Medical Pedicures®
The CREA Global Awards is proudly presented to the honoree by the Brainz Magazine Selection Committee, in recognition for their creative and innovative ideas, adaptability in business, or for their contributions to sustainability and mental health projects.

Caroline Winkvist
Editor-In-Chief
Daniel Ålund
Selection Committee



Brainz 500 Global Awards presented to
Erika Allison
Founder, NuFeet Medical Pedicures®
Brainz 500 Global Awards is proudly presented to the honoree by the Brainz Magazine Selection Committee, in recognition of their entrepreneurial success, achievements, and dedication to helping others.
Caroline Winkvist
Editor-In-Chief

Fredrik Elfqvist
Selection Committee













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