Ankur Nagar

Founder & Principal Consultant at Saarva

Ankur Nagar is a Consumer Insights, Market Research, and Growth Strategy leader with over 20 years of experience helping organizations make consumer-centric business decisions. His expertise spans FMCG, Telecom, Financial Services, Automotive, Education, and start-up sectors, and he has worked across both consulting and agency environments, partnering with leadership teams to unlock growth through consumer understanding and market intelligence.

Throughout his career, Ankur has helped clients build and scale new business opportunities, acquiring new relationships and reviving dormant accounts through consultative, insight-led selling. For organizations without a dedicated insights function, he has stepped in as an outsourced Consumer Insights partner, designing consumer understanding frameworks that have directly informed innovation pipelines and brand decisions. He has also led global research delivery programs, building offshore capabilities that supported clients across APAC and North American markets while managing complex, multi-country stakeholder relationships.

A recurring thread across his engagements has been operational impact: Ankur has redesigned reporting processes to cut client turnaround times by approximately 50%, and has established scalable research systems and governance mechanisms that continue to serve organizations well beyond the length of an individual project. Today, as Founder & Principal Consultant at Saarva, he continues this work directly — running consumer understanding studies, product testing, NPS and customer experience frameworks, and strategic advisory engagements that help FMCG, B2B, startup, and education clients make faster, more confident, consumer-backed decisions.

Ankur holds a PGDBA in Marketing, a BBA in Marketing, and a PG Certificate in Digital Marketing & Communication from MICA and UpGrad, and is a certified Design Thinking Master Practitioner. He has been recognized among the Top 20 Most Influential Market Research Professionals and the 10 Most Promising Management & Strategy Consultants in India.