Alena Elchaninova

Life Coach

Alena Elchaninova is a London-based ICF-certified life coach, artist, and Pricing Director who has lived and worked in London for over 20 years. Alongside building a senior corporate career, she has developed a parallel path in personal development, working at the intersection of self-awareness and real-world accountability.
 
She works with human beings who appear capable and functional on the outside yet experience inner friction, overthinking, or emotional tension beneath the surface. Her coaching is grounded in a simple premise: nothing is broken, but much can be seen, acknowledged, and integrated. Through developing deeper awareness, Alena brings clarity to inner narratives, protective responses, and the different parts of the self that quietly shape decisions, relationships, and identity.
 
From this awareness, personal agency returns. Clients learn to make aligned choices and take grounded action that reflects who they truly are rather than who they have learned to perform. Integration becomes not a concept but a lived experience — expressed in more honest relationships with self and others, and sustainable change across many areas of life.
 
Alongside her private practice, she has built a senior corporate career in pricing and commercial strategy across international markets. This dual background allows her to bridge depth with structure. She understands ambition, performance pressure, responsibility, and complexity — and translates insight into grounded, sustainable action.
 
Her methodology integrates narrative reflection, parts awareness, integration work, mindfulness, stress regulation, and embodied self-inquiry. She focuses on awareness, agency, action, and alignment as interconnected foundations of meaningful transformation.
 
Alena is also a multidisciplinary artist and photographer. Aesthetic sensitivity and attention to subtle detail inform how she listens and works. She believes that when human beings learn to relate honestly to themselves, life reorganises naturally around that clarity.