When Holly ended her career in the United States Army, she struggled to find her purpose in the civilian world (outside of being a mom) until she and her husband started a CrossFit gym. She quickly found a new passion in helping women become stronger, both physically and emotionally. She wants to empower women to stay active by removing barriers, which is why she founded a line of leak-proof apparel, Moxie Fitness Apparel, to help the 1 in 3 women who experience stress incontinence. Holly is an executive-level communicator with 15 years of manufacturing experience in talent acquisition strategy, service quality and continuous improvement. She holds a bachelor’s degree in journalism from Northwestern University and is a CrossFit Level I Trainer.