Personal Branding
Your personal brand is a powerful tool when advancing in your career. Learn from our experienced contributors how to define your unique value proposition, create a compelling online presence, and network strategically. Here you will find practical tips and strategies for building and promoting your personal brand effectively, leveraging social media, creating a personal brand statement, and establishing credibility in your field. Stand out from the crowd, enhance your career opportunities and advance your career with a strong personal brand!
What If You Used Career Branding to Professionally Excel?
What if you stopped viewing your professional aspirations as fantastical, using career branding to transition them into something more realistic? What if you defined a strong foundational...
Craft Your Personal Brand as Your Pathway to Visibility, Trust, and Lasting Impact
In an era where visibility often shapes opportunity, building your personal brand is no longer optional; it’s essential. Whether you're an emerging graduate, a seasoned professional pivoting to a...
Six Game-Changing Reasons Why Now Is the Best Time to Self-Publish Your Book
For many years, the traditional publishing industry was the only viable route for writers to see their work in print. Manuscripts were painstakingly sent to agents and publishers, only for many to...
Why Personalised Career Branding is Essential for All Professionals
Unless you’re hiding under a large boulder of blissful ignorance, or you’ve consciously taken a ‘no thanks’ stand against modern society. Just like the rest of us, you’re navigating highly...
The Guide to Client Development for Attorneys and Building a Sustainable Book of Business
Whether you are in a large firm, a small boutique, or just setting up shop as a solo practitioner, client acquisition skills are essential to building a successful legal practice.
Reputation Rehab and What to Do When Your Name Takes a Hit
This article, adapted from a chapter in Adjusting the Sails: Weathering the Storms of Administrative Leadership, dives into one of the most overlooked truths in leadership today: your brand is...
Overcoming Imposter Syndrome with Therapeutic Coaching
Imposter syndrome is a psychological pattern in which individuals doubt their achievements and fear being exposed as frauds despite evidence of their competence. In his latest article, Paul Beal...
Use Your Career Brand Story to Invite and Ignite Interest
In a world overflowing with polished profiles, keyword-loaded resumes, and AI-generated content, it’s your story that makes you memorable.
Branding and Consciousness – A Journey of Alignment
I remember the first time I really understood what branding was—not just as a business tool, but as an extension of energy, alignment, and consciousness. It wasn’t about logos, colors, or catchy taglines (though those have their place).
How Character Archetypes Make Branding for Musicians Fun
The concept of personality archetypes, introduced by Carl Jung, is a powerful tool for understanding universal patterns of behavior and...
The Professional Benefits of Defining and Applying Strong, Insightful Career Branding
Crafting a strong, insightful career brand is more than just a buzzword; it’s a strategic tool that sets you apart in a competitive job...
The Art of Self-Branding – Aligning with Your Presence
You are telling a story every day through your choices, your presence, and the way you make people feel. Long before you craft...
How to Recognize and Overcome the Costs of Non-Assertiveness
Early in my acting career, I found myself saying "yes" far too often. I worked for free, worked for very low pay, took on unreasonable...
From Invisible to Influential and How to Build a Leadership Brand on LinkedIn
You have spent years honing your skills, gaining experience, and making an impact in your industry. But when you open LinkedIn, you see...
What 68% of Women Want
Around 30 years ago, I watched a sketch on The Fast Show that stuck with me. It featured a workplace meeting where a woman shares an idea...
