Personal Branding
Your personal brand is a powerful tool when advancing in your career. Learn from our experienced contributors how to define your unique value proposition, create a compelling online presence, and network strategically. Here you will find practical tips and strategies for building and promoting your personal brand effectively, leveraging social media, creating a personal brand statement, and establishing credibility in your field. Stand out from the crowd, enhance your career opportunities and advance your career with a strong personal brand!
The Guide to Client Development for Attorneys and Building a Sustainable Book of Business
Whether you are in a large firm, a small boutique, or just setting up shop as a solo practitioner, client acquisition skills are essential to building a successful legal practice.
Reputation Rehab and What to Do When Your Name Takes a Hit
This article, adapted from a chapter in Adjusting the Sails: Weathering the Storms of Administrative Leadership, dives into one of the most overlooked truths in leadership today: your brand is...
Overcoming Imposter Syndrome with Therapeutic Coaching
Imposter syndrome is a psychological pattern in which individuals doubt their achievements and fear being exposed as frauds despite evidence of their competence. In his latest article, Paul Beal...
Use Your Career Brand Story to Invite and Ignite Interest
In a world overflowing with polished profiles, keyword-loaded resumes, and AI-generated content, it’s your story that makes you memorable.
Branding and Consciousness – A Journey of Alignment
I remember the first time I really understood what branding was—not just as a business tool, but as an extension of energy, alignment, and consciousness. It wasn’t about logos, colors, or catchy taglines (though those have their place).
How Character Archetypes Make Branding for Musicians Fun
The concept of personality archetypes, introduced by Carl Jung, is a powerful tool for understanding universal patterns of behavior and...
The Professional Benefits of Defining and Applying Strong, Insightful Career Branding
Crafting a strong, insightful career brand is more than just a buzzword; it’s a strategic tool that sets you apart in a competitive job...
The Art of Self-Branding – Aligning with Your Presence
You are telling a story every day through your choices, your presence, and the way you make people feel. Long before you craft...
How to Recognize and Overcome the Costs of Non-Assertiveness
Early in my acting career, I found myself saying "yes" far too often. I worked for free, worked for very low pay, took on unreasonable...
From Invisible to Influential and How to Build a Leadership Brand on LinkedIn
You have spent years honing your skills, gaining experience, and making an impact in your industry. But when you open LinkedIn, you see...
What 68% of Women Want
Around 30 years ago, I watched a sketch on The Fast Show that stuck with me. It featured a workplace meeting where a woman shares an idea...
The 3 Biggest LinkedIn Mistakes That Are Costing You Opportunities And How to Fix Them
Let's be real, your LinkedIn profile is your online first impression. If it is not working for you, it is probably working against you.
9 Personal Branding Trends Shaping 2024
As we ease into 2024, it becomes imperative to understand the imminent trends in personal branding that will shape the forthcoming year...
Your Personal Brand – The Key To Move Into A World Of Financial Freedom
We are in a time where old paradigms are falling behind in what we call history. The way we perceive ourselves, our society, and our...
The 6 E's Of Holistic Personal Branding
In the realm of personal branding, the old-school 5 C's have had their time.
