Why Dressing Up Is Back: The Surprising Return of the American Suit

After years of sweatpants Zoom calls and sneaker weddings, the American man is suddenly dressing up again. And not just for show. Across cities and age groups, there’s a renewed appetite for sharp tailoring, structured silhouettes, and elevated menswear that feels... intentional.

From job interviews to rehearsal dinners, men are putting effort into how they show up. And in an era dominated by algorithmic sameness and fast fashion, that effort is starting to stand out.

The anti-uniform revolution

Over the past decade, tech culture and pandemic disruption eroded most dress codes. Jeans replaced slacks. Blazers collected dust. “Business casual” got so casual it often meant not trying at all.

But now, a quiet reversal is happening—especially among younger professionals. “People are realizing that dressing up isn’t about following rules,” says Antoine Rivera, a Chicago-based menswear designer. “It’s about sending a message: I care how I show up.”

The message is being sent in tailored trousers, leather lace-ups, and boldly patterned pocket squares. This new formality isn’t about fitting in—it’s about standing apart.

Personal style over mass appeal

That mindset is shifting how men approach suits, too. Instead of renting or buying whatever a department store has on hand, more are turning to tailors and local shops that offer garments made to fit them—and their personality.

“Guys are asking for bolder colors, unique linings, and non-traditional fits,” says Rivera. “They want to feel like themselves, not a mannequin.”

Custom suits have become the go-to for men looking to make a confident, long-term investment—especially those who’ve realized that wearing one great suit is better than owning three mediocre ones.

Weddings are style catalysts

If one trend has accelerated the comeback of the suit, it’s weddings. With pandemic-era delays finally behind us, the wedding industry is booming. And grooms aren’t showing up in rental tuxes anymore.

Instead, they’re coordinating colors with their partners, tailoring for outdoor ceremonies or destination venues, and making statements that go beyond black and white.

“Weddings today are deeply personal events, and the outfits reflect that,” says Jamie Lin, a bridal stylist in New York. “From burgundy velvet jackets to light linen beach suits, the rules are gone.”

This shift is mirrored in rising demand for wedding suits—not just for grooms, but for groomsmen, fathers, and even guests who want to dress intentionally for the occasion.

A post-casual future?

While we’re unlikely to return to a world where every man wears a tie to work, the pendulum is clearly swinging back from extreme casualness. The return to tailoring reflects a larger cultural desire: to feel grounded, polished, and present in an increasingly distracted world.

Fashion cycles, of course, are always evolving. But the current revival of the suit feels less like a trend and more like a reset—an opportunity to redefine what dressing well means in 2025.