top of page

Using Self-Awareness to Take Control

Mar 15, 2021
2 min read

Updated: Feb 19, 2024

Written by: Michelle Mercier, Executive Contributor

Executive Contributors at Brainz Magazine are handpicked and invited to contribute because of their knowledge and valuable insight within their area of expertise.

If there has ever been a year that has challenged entrepreneurs, this might have been it. Uncertainty in the world around us can make us doubt our power to control our destiny. Despite what it looks like, you are still in the driver’s seat. The road may have changed, but you are still in charge of your professional journey.


It’s in these moments of unexpected challenges that we are actually faced with a decision: how will we respond?


As a business coach and consultant, I see it time and time again - clients distraught at the lack of traction or continued setbacks. Remember the old saying: the definition of insanity is doing the same things over and over again - but expecting the results to change?


This is where the intersection of self-awareness and choice comes in. It’s time to take an unfiltered look at what’s going on - and I mean the good, the bad, and the ugly.

This honest evaluation of your existing situation and how it relates to your previously set goals is called a “current state analysis.” While it’s important to celebrate your wins and strengths, it’s also so powerful to examine the obstacles and what’s not working well.


Because even if you don’t have control over the situation at hand... we always have a choice on how to respond. Our choices may not be ideal, but the response is ours, and we own it.

Conducting current state analysis will provide you with ample opportunity to think about whether you want to adapt your goals, strategy, or tactics.


Do you always have to modify what you’re doing? Not necessarily. Sometimes your choice is to “stay the course” Sometimes, it's simply choosing your mindset around a new challenge or situation.


It’s not about making the right or wrong decision, but making informed decisions.


And don’t just do this annually! Conducting a quarterly or monthly analysis gives you the opportunity to make mindset or tactical changes quickly, before forming habits and patterns that can be difficult to undo.


Yes, the outside world may deliver some challenges that disrupt our best-laid plans. That’s the nature of life - always has been and always will be. By finding and embracing the space where awareness and choice intersect, here we find the power of making educated decisions to align our life with our ideal state.


Follow me on Facebook, Instagram, LinkedIn and visit my website for more info!

Michelle Mercier, Executive Contributor Brainz Magazine

Michelle Mercier is a Business Strategy Coach and the host of The Resilient Entrepreneur Podcast which debuted on iTunes at 15 in the Entrepreneur category and cracked the top 100 in other countries across the globe.


She has close to 20 years of professional experience and has worked with a wide range of different businesses – from nationally acclaimed non-profits to major corporations like PayPal.


Today, Michelle primarily works with entrepreneurs, small/medium businesses & executives to help them grow and maintain long-term success. She loves leveraging her years of experience and expertise to help bring individuals and companies to the next level.

 
 

This article is published in collaboration with Brainz Magazine’s network of global experts, carefully selected to share real, valuable insights.

Article Image

How Can You Notice Life's Small Transitions Before They Overwhelm You?

Most life transitions do not arrive all at once. They build quietly, one small shift at a time, while we are too busy to see them. Autumn offers a simple way to notice them sooner, so the bigger...

Article Image

The Success Trap That Takes You Further From Yourself

Success is supposed to be rewarding. We pursue it with determination, sacrifice for it, and measure our progress by how much of it we achieve. The promotion. The recognition. The impressive title. The thriving business.

Article Image

Climate Solutions Are Great Opportunities for Entrepreneurs

Climate solutions aren’t just environmental necessities, they’re rapidly becoming some of the most profitable business opportunities of our time. From clean energy to climate‑resilient infrastructure...

Article Image

How to Build a Professional Podcast Media Kit That Sells Sponsorships

If you're serious about attracting corporate sponsors, one of the most valuable marketing tools you can create is a professional podcast media kit. Think of your media kit as your podcast's sales brochure.

Article Image

The Side of Joy No One Talks About

Why joy can’t exist without contrast, and how embracing life’s full emotional range makes happiness more meaningful and lasting. Do you truly know what joy is? For a long time, I wasn’t sure I did...

Article Image

What If Your Child Chose You?

We spend so much time thinking about what we will teach our children. We imagine the values we will pass on, the opportunities we will offer, and the love that will help them feel safe in the world...

How Can You Notice Life's Small Transitions Before They Overwhelm You?

The Success Trap That Takes You Further From Yourself

Climate Solutions Are Great Opportunities for Entrepreneurs

How to Build a Professional Podcast Media Kit That Sells Sponsorships

The Side of Joy No One Talks About

What If Your Child Chose You?

When Your Values No Longer Fit and What Misalignment Can Reveal

Staying One Step Ahead of AI

The Loneliness of Being Easy to Love

bottom of page