The Rise Of Motivational Videos – Understanding Their Popularity
- Brainz Magazine
- Jun 13, 2024
- 5 min read
Written by Gary Bennett, Children's Life Coach
Gary has 12 years of experience as a dedicated primary school teacher. Beyond the classroom, he serves as a private tutor, specializing in aiding children who face challenges in accessing mainstream education due to emotional dysregulation.
In the digital age, the proliferation of content on various platforms has given rise to numerous trends and phenomena, one of which is the increasing popularity of motivational videos. These videos, often characterised by inspiring speeches, uplifting music, and powerful imagery, have captured the attention of millions worldwide. But what is it about motivational videos that draws so many viewers? This blog delves into the psychological, social, and cultural reasons behind the widespread appeal of motivational videos.
The psychology behind motivational videos
1. Dopamine and the reward system
Watching motivational videos can trigger the release of dopamine, a neurotransmitter associated with pleasure and reward. When people listen to an inspiring story or a powerful speech, they often feel a surge of positivity and hope. This feeling is a direct result of a dopamine release, which reinforces the behaviour of watching such content. Over time, individuals may become conditioned to seek out motivational videos to experience this pleasurable sensation again.
2. The role of mirror neurons
Mirror neurons are brain cells that fire both when an individual performs an action and when they observe someone else performing the same action. These neurons are believed to play a crucial role in empathy and understanding others' emotions. When viewers watch motivational videos featuring individuals overcoming challenges or achieving success, their mirror neurons activate, allowing them to vicariously experience the emotions and triumphs depicted. This can create a sense of connection and inspiration, motivating viewers to take action in their own lives.
3. Self-determination theory
Self-determination Theory (SDT) posits that humans have three basic psychological needs: autonomy, competence, and relatedness. Motivational videos often address these needs by encouraging viewers to take control of their lives (autonomy), believe in their abilities (competence), and connect with others through shared experiences and aspirations (relatedness). By fulfilling these needs, motivational videos can enhance viewers' intrinsic motivation and overall well-being.
Social and cultural influences
1. The need for connection
In an increasingly connected yet paradoxically isolated world, many individuals seek a sense of connection and belonging. Motivational videos often feature relatable stories and experiences, allowing viewers to feel understood and less alone in their struggles. Additionally, these videos can foster a sense of community, as viewers often share them with friends, family, and online communities, creating a collective experience of inspiration and motivation.
2. The power of storytelling
Humans have been drawn to stories for millennia. Stories have the power to captivate, inspire, and teach. Motivational videos leverage the power of storytelling to convey messages of perseverance, resilience, and success. By presenting real-life examples and personal anecdotes, these videos resonate deeply with viewers, making the messages more impactful and memorable.
3. Cultural narratives of success
In many cultures, success is highly valued and often equated with hard work, determination, and perseverance. Motivational videos align with these cultural narratives, reinforcing the belief that anyone can achieve success through effort and persistence. This alignment with cultural values makes motivational videos particularly appealing, as they validate and promote widely held beliefs about what it takes to succeed.
The impact of technology and media
1. Accessibility and convenience
The advent of smartphones, social media, and video-sharing platforms has made motivational content more accessible than ever before. With just a few taps, individuals can access a vast array of motivational videos. The convenience of accessing these videos anytime and anywhere has contributed significantly to their popularity.
2. The algorithm effect
Social media algorithms play a crucial role in the popularity of motivational videos. These algorithms are designed to maximise user engagement by recommending content that aligns with viewers' interests and preferences. As viewers engage with motivational content, algorithms are more likely to suggest similar videos, creating a feedback loop that increases the visibility and consumption of motivational videos.
3. The rise of influencers and personal brands
This rise has also fuelled the popularity of motivational videos. Many influencers and thought leaders produce motivational content as part of their brand strategy, leveraging their reach and influence to inspire and motivate their followers. These individuals often share their personal stories of struggle and success, making their messages more relatable and impactful.
The benefits of watching motivational videos
1. Enhanced motivation and productivity
One of the primary benefits of watching motivational videos is the boost in motivation and productivity. These videos can provide the mental and emotional push needed to tackle challenging tasks or pursue long-term goals. By instilling a sense of purpose and determination, motivational videos can help individuals overcome procrastination and stay focused on their objectives.
2. Improved mental health and well-being
The uplifting messages and positive emotions elicited by these videos can counteract feelings of stress, anxiety, and depression. Additionally, the sense of hope and inspiration gained from motivational videos can contribute to a more positive outlook on life.
3. Development of resilience and perseverance
Exposure to stories of resilience and perseverance can help individuals develop these qualities in their own lives. Motivational videos often highlight the importance of persistence in the face of adversity, encouraging viewers to adopt a resilient mindset. This can be particularly valuable during challenging times, as it reinforces the belief that setbacks are temporary and can be overcome with effort and determination.
Criticisms and potential downsides
1. Over-reliance on external motivation
While motivational videos can provide a temporary boost in motivation, there is a risk of becoming overly reliant on external sources of inspiration. True and lasting motivation comes from within, and individuals may need to develop intrinsic motivation to sustain long-term progress. Over-reliance on motivational videos can lead to a cycle of seeking constant external validation and inspiration, which may not be sustainable in the long run.
2. Unrealistic expectations
Motivational videos often present success stories and achievements in a polished and idealised manner. This can create unrealistic expectations about the ease and speed of achieving success. Viewers may become discouraged if they do not see immediate results or if their journey is more challenging than depicted in the videos. It is important to balance the inspiration gained from motivational videos with a realistic understanding of the effort and perseverance required to achieve goals.
3. Superficial engagement
Some critics argue that motivational videos can promote superficial engagement with important issues. While these videos can inspire positive action, they may also encourage passive consumption of content without fostering deeper reflection or meaningful change. To maximise the benefits of motivational videos, viewers should strive to translate the inspiration into tangible actions and sustained efforts toward their goals.
In conclusion, the popularity of motivational videos can be attributed to a combination of psychological, social, and cultural factors. These videos fulfil a fundamental human need for inspiration, connection and purpose, providing a temporary boost in motivation and well-being. However, it is important for individuals to balance the external motivation gained from these videos with the development of intrinsic motivation and realistic expectations. By doing so, viewers can harness the power of motivational videos to make meaningful and lasting changes in their lives.
Read more from Gary Bennett
Gary Bennett, Children's Life Coach
Gary has 12 years of experience as a dedicated primary school teacher. Beyond the classroom,
he serves as a private tutor, specializing in aiding children who face challenges in accessing mainstream education due to emotional dysregulation. As a certified Young Life Coach and Master NLP practitioner, Gary is committed to supporting young individuals dealing with issues like anxiety, bullying, low self-confidence, and self-esteem. His mission is to empower them to overcome limiting beliefs, ultimately enabling them to lead happier, more fulfilling lives. Gary’s multifaceted expertise positions him as a compassionate and effective advocate for the well-being and growth of young minds.
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