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Target Launches Wicked-Inspired Collection Ahead of Film Release

  • Oct 9, 2024
  • 1 min read

Target is releasing more than 150 products all inspired by the film, Wicked, which is coming out in November. 

The retailer has teamed up with the film’s costume designer, Paul Tazewell, to create clothes and accessories. But there will also be toys including Mattel's Elphaba Singing Doll & Fiyero Fashion Doll, beauty, home, electronics, entertainment, food and beverages. 


The Wicked products will start appearing in Target stores on October 6th. Elphaba and Glinda Halloween costumes and accessories for adults and kids will be an early release. Target adds that some products will only be available for a limited time, including makeup from “Wicked” star Ariana Grande’s r.e.m. beauty line.


There will also be Wicked themed speakers, karaoke machines and microphones; as well a range of home goods. 


Some Target stores will host “in-store stores” where shoppers can browse all of the Wicked merchandise and immerse themselves in the world of Oz.

This article is published in collaboration with Brainz Magazine’s network of global experts, carefully selected to share real, valuable insights.

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