top of page

Stacey Soans Featured in Shoppers Beauty Campaign Celebrating Diverse Skin Tones

  • 9 hours ago
  • 2 min read

Toronto, Ontario – Stacey Soans has been featured in a Shoppers Beauty campaign for a well-known cosmetics line recognized for its concealer, with the campaign highlighting the importance of inclusive beauty, diverse skin tones, and complexion products designed to meet the needs of a broad range of consumers.


Smiling woman in black blazer applies makeup pencil before a brick wall; text reads Rise, Grind & Glow!

Stacey Soans, a Toronto model, professional golfer, and published author, featured in a beauty campaign celebrating diverse skin tones


The Shoppers Beauty campaign highlights the cosmetics line’s approach to complexion beauty and its focus on diverse skin tones, reflecting the growing demand for beauty products that provide options across a wider spectrum of complexions. The campaign places emphasis on concealer, complexion makeup, inclusive beauty, and representation within the cosmetics industry.


Stacey Soans is featured in the campaign imagery as a professional model, contributing to a beauty campaign focused on representation and the evolving needs of consumers across different complexions. Stacey Soans brings her professional modeling experience to the Shoppers Beauty campaign, adding to a portfolio that spans commercial, editorial, and beauty-related work.


Beauty ad card reading Rise, Grind & Glow! beside stacked dark boxes and two drink cans on a table against a white backdrop.

Toronto model Stacey Soans featured in a Shoppers Beauty campaign highlighting inclusive beauty and diverse skin tones


The campaign reflects a broader shift within the beauty cosmetics industry toward greater shade diversity and inclusive complexion products. Concealer is a core category within complexion makeup, and consumers increasingly expect beauty brands to recognize the wide range of skin tones and undertones represented in today’s marketplace.


For Stacey Soans, participation in the Shoppers Beauty campaign represents another chapter in her professional modeling career. Stacey Soans has worked across fashion, beauty, and commercial modeling while also establishing a professional profile spanning professional golf, women’s golf, publishing, and HR leadership.


The Shoppers Beauty campaign featuring Stacey Soans brings together professional modeling and contemporary beauty, with an emphasis on diverse skin tones, inclusive cosmetics, complexion makeup, and beauty representation. The campaign also reflects the continued evolution of beauty advertising, where authentic representation and broader complexion ranges have become increasingly important considerations for consumers searching for cosmetics that work across different skin tones.


About Stacey Soans


Stacey Soans is a Toronto-based professional model, professional golfer, published author, and HR leader. Stacey Soans is the author of Fairways & Femininity, a book focused on women’s golf, golf culture, and lifestyle. Her professional background spans professional modeling, professional golf, publishing, beauty, media, and human resources.


Stacey Soans continues to build her professional portfolio across modeling, golf, publishing, and media. Her appearance in the Shoppers Beauty campaign adds a significant beauty and commercial modeling feature to her work as a Toronto professional model.


About the Shoppers Beauty campaign


The Shoppers Beauty campaign showcases a leading cosmetics line recognized for its complexion products and concealer, with an emphasis on beauty for diverse skin tones, inclusive complexion makeup, and representation across the beauty industry. The campaign features professional modeling imagery and highlights the importance of providing beauty options for consumers with a broad range of complexions.


Contact information


Name: Stacey Soans

This article is published in collaboration with Brainz Magazine’s network of global experts, carefully selected to share real, valuable insights.

Article Image

When Clarity Becomes Aligned Action

You may already know what needs to happen next. The question is whether you trust yourself enough to move. There comes a point when clarity is no longer the thing you are waiting for. You...

Article Image

Before You Were Born, Your Body Was Already Listening

What if your story began before you had a voice? Before your first breath, before your first cry, before your first memory? We often speak about trauma as something that happens after birth. The...

Article Image

Healthy Boundaries Start With Including Yourself in the Equation

Have you ever agreed to something you really didn’t have the time or energy to do? Maybe someone asked you for a favor, invited you to an event, or needed your help with a project. Before you had time to think...

Article Image

What If There Is a Positive Intention Behind Anger?

Anger is an interesting emotion because, as uncomfortable and sometimes destructive as it can be, it usually has a positive intention behind it. That may sound contradictory. What could be positive...

Article Image

The Difference Between a Normal Death Benefit Life Policy and a Cash Accumulation Policy

Ask most Americans what life insurance is for, and they’ll give you the same answer: it pays your family when you die. That answer isn’t wrong, but it’s only half the story. And for working and middle-class...

Article Image

How Martial Arts Training Supports Mental Health, Cognitive Function and Neurodiversity

As a psychotherapist, I’m constantly on the lookout for solutions beyond the couch to combat anxiety, fight depression and build self-esteem. Martial arts have been proven to help in these areas.

When Clarity Becomes Aligned Action

Before You Were Born, Your Body Was Already Listening

Healthy Boundaries Start With Including Yourself in the Equation

What If There Is a Positive Intention Behind Anger?

The Difference Between a Normal Death Benefit Life Policy and a Cash Accumulation Policy

How Martial Arts Training Supports Mental Health, Cognitive Function and Neurodiversity

The New Luxury Is How You Feel

Why You Don’t Get Over a Man by Getting Under the Next One

The Body Never Lies and the Stories Our Bodies Still Carry

bottom of page