Written by: Geneva D. Ashley, Executive Contributor
Executive Contributors at Brainz Magazine are handpicked and invited to contribute because of their knowledge and valuable insight within their area of expertise.
Have you ever embarked on a shopping trip with the focused intent to buy a specific item or written a list of items, only to find yourself browsing up and down store aisles because beautiful displays and eye-catching slogans continue to show up in your view? Then before you realize it, you’ve filled the cart with a plethora of items! You may even find that you’ve been shopping longer than planned, when an advertisement of an ice-cold beverage in a frosty glass, or a well plated meal ends up in your “browsing” path. Suddenly you are thirsty and a bite to eat seems like the perfect next stop.
Well, if you’ve ever wondered why our psyche leads us right into the halls of “temptation” while shopping… it’s called MARKETING!!!
In business, this is the heartbeat of success. When your “brand” is showcased correctly, consumers can’t get enough of what you have to offer. Therefore, it’s imperative to appeal to the “senses” of your target audience.
Whatever industry your business is in, one must determine what is most attractive to their demographics and adjust accordingly with that particular consumer in mind. It’s also necessary to intentionally think outside of the box, remain current and relevant while creating ways to stand out from the sea of others that are in the same business arena.
There may be many that claim to offer the same products or services as you, however, unapologetically being unique is certainly the way to go when you’re seeking to broaden the impact of your business footprint in an industry. So, don’t be afraid to take risks and journey along the “cutting edge”. After all, the goal is to “wow” and touch new clientele but enrich the experience for your consistent clients.
Happy marketing!!!
Geneva D. Ashley, Executive Contributor Brainz Magazine Geneva D. Ashley is a Master Coach and Empowerment Strategist that specializes in guiding others to awaken the greater version within. She is the Founder of Her SHE Circle, a support organization for Women, a Domestic Violence Awareness Advocate, Published Author, Certified Public Speaker, Social Media Content Creator and the Moderator of the Clubhouse convo platform called Stilettos Speak.
