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Keeping It Real – Why Authenticity Is The Secret Sauce For Entrepreneurial Success

Written by: Omu Obilor, Executive Contributor

Executive Contributors at Brainz Magazine are handpicked and invited to contribute because of their knowledge and valuable insight within their area of expertise.


Authenticity is a term that is often used in business circles to describe a company's or individual's ability to remain true to its values and identity. In today's fast-paced and hyper-competitive business world, it can be challenging for entrepreneurs to maintain authenticity while trying to grow their businesses. However, embracing authenticity can be a powerful tool for entrepreneurs, helping them to build trust with customers and stakeholders, differentiate themselves from competitors, and build a strong brand identity. In this article, we'll explore the importance of authenticity for entrepreneurs and how it can benefit their businesses.

Portrait of a confident young woman standing in the doorway of a coffee shop

Firstly, authenticity can help entrepreneurs build trust with customers and stakeholders. When a company or individual is authentic, it sends a message to its audience that it is trustworthy and reliable. Customers are more likely to do business with a company they feel they can trust, and authenticity can help entrepreneurs establish this trust. By being authentic and true to their values, entrepreneurs can show their customers that they are committed to delivering quality products or services and building long-lasting relationships.

Secondly, authenticity can help entrepreneurs differentiate themselves from their competitors. In today's crowded marketplace, it can be challenging to stand out from the crowd. However, by embracing their unique identity and values, entrepreneurs can differentiate themselves and attract customers who share their beliefs. Authenticity allows entrepreneurs to showcase their unique strengths and values, which can help them to carve out a niche in the market and build a loyal customer base.

Thirdly, authenticity can help entrepreneurs build a strong brand identity. When a company or individual is authentic, it creates a strong and consistent brand identity that resonates with its customers. By staying true to their values, entrepreneurs can create a brand identity that is recognisable and memorable, which can help them to build brand loyalty and attract new customers. Authenticity allows entrepreneurs to create a brand that is unique and genuine, which is essential for building a strong brand identity.

So, how can entrepreneurs embrace authenticity in their business practices? They must identify their authentic selves and align their values with their business goals. This involves taking the time to reflect on their beliefs, passions, and strengths and using this information to shape their business practices.

Entrepreneurs must be transparent with their customers and stakeholders. This means being open and honest about their values, products, and services and communicating these clearly to their audience. By being transparent, entrepreneurs can build trust with their customers and stakeholders and establish themselves as reliable and trustworthy business partners.

Entrepreneurs can look to successful entrepreneurs who have embraced authenticity and learn from their experiences. For example, the outdoor clothing company Patagonia has built a successful brand by staying true to its environmental values and commitment to sustainability. By creating products that align with its values and using its platform to advocate for environmental issues, Patagonia has built a loyal following of customers who share its values. By studying companies like Patagonia, entrepreneurs can learn how to embrace authenticity and build a solid and successful business.

Ultimately the advantages of being are authentic brand is

Builds Trust

Being authentic in business helps entrepreneurs build trust with their customers and stakeholders. When you are honest and true to your values, customers and stakeholders are more likely to trust you and your brand.

Creates Brand Loyalty

Authenticity can help entrepreneurs create brand loyalty. Customers who share your values and beliefs are more likely to become loyal to your brand and stick with you long-term.

Differentiates You from Competitors

By embracing your unique identity and values, you can differentiate yourself from your competitors. This can help you stand out in a crowded marketplace and attract customers who share your beliefs.

Enhances Creativity

When you are authentic in your business practices, you can explore your creativity and find new and innovative ways to approach your business. Authenticity can help entrepreneurs unlock their creativity and develop fresh ideas that set them apart from the competition.

Increases Resilience

Finally, authenticity can help entrepreneurs build resilience in the face of challenges and setbacks. When you are true to your values, you are more likely to stay committed to your goals and overcome possible obstacles. This can help entrepreneurs weather the ups and downs of business ownership and emerge stronger and more successful in the long run.

In the ever-busy marketplace, you can identify an authentic brand by some of these.

Stays True to their Values

An authentic entrepreneur stays true to their values and beliefs, even in the face of challenges or setbacks. They don't compromise their values for short-term gains or to please others.

Consistent in their Actions

An authentic entrepreneur is consistent in their actions and behaviour. They don't pretend to be someone they are not, and their actions align with their values and beliefs.

Transparent in their Communication

Authentic entrepreneurs are transparent in their communication with their customers, stakeholders, and employees. They are honest and open about their values, goals, and business practices.

Creates a Unique Brand Identity

An authentic entrepreneur creates a unique brand identity that reflects their values and beliefs. They refrain from copying their competitors or trying to fit in with the crowd.

Empathetic and Compassionate

An authentic entrepreneur is empathetic and compassionate towards their customers, employees, and stakeholders. They care about the people they work with and strive to make a positive impact on their lives.

What is it for you Authenticity?

Visit Omu's website to learn more!


Omu Obilor, Executive Contributor Brainz Magazine

Omu is an International Coach, Speaker, Trainer, and Thought Leader. Her mantra is “Living my best life," this she achieves by living Intentionally.

Her mission in life is to empower others to live their best life, curating the life they want for themselves.

As a founding member of the John Maxwell Team, she has mastered intentional living in personal and professional life.

She performs the role of Executive Director and National Trainer in Business Network International (BNI), which empowered her to master training networking.

Omu has, over the years, poured out her all into the lives of her clients. Walking them through the various transitions in life and mentoring them through the transformation. She is driven by her passion for helping individuals realize that it is possible to live the life they dream of.

Extremely passionate about Transformation in people, she works tirelessly to see this through.

Her approach is designed to increase awareness and accountability to increase morale and determine values.

She runs a mentor mind group for women looking to grow in their personal and professional lives. She also runs masterminds monthly, amongst others.



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