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What is Clubhouse?

Updated: Jan 25

Written by: Arna Van Goch, Executive Contributor

Executive Contributors at Brainz Magazine are handpicked and invited to contribute because of their knowledge and valuable insight within their area of expertise.

Move over, Tik Tok, the latest sensation to storm the Internet, shows no signs of slowing down.


Android users all over the world are tearing their hair out because the latest social media app is so exclusive and so addictive, social media experts and novices alike are singing their praises from the rooftops. The clincher? It’s only available on Apple devices for the moment, though that will change soon.


Welcome to Clubhouse.


Clubhouse has been described as “podcasting on steroids”, an app that puts you “in the same room” as some of the biggest names out there. You could be listening to a conversation with Will Smith or learning golden nuggets from Amy Porterfield.


The idea is that you can roam the rooms that are live (and, of course, tailored to your personal interests), pop in and listen in on conversations happening right now. Moderators control rooms and who can speak; if you want, you can raise your hand and be put in line to ask a question or to make a comment.


The app allows you to “follow” your friends and favorite speakers and even get notified when they are “on stage”. You can join “clubs” and be part of a like-minded group of people with a specific commonality. It ranges from language interests to business interests to relationship advice to just plain hanging out.


I’ve sat in on conversations about open marriages, business tips, and even about the storming of the Capitol. The diverse range of conversations is truly head-spinning and also heartwarming.


My head is literally exploding with ideas; there are so many things we can just talk about if we want to. I’ve already hosted a room, booked a couple more events, and I’ve got three others now looking to collaborate with me on topics varying from Organic Marketing to International Experiences and Mindset Hacking.


It’s so interesting-- the very nature of the app is collaborative, meaning that instead of sitting there by yourself hosting a room, we look to connect with others to host together. Q&A’s are more colorful because we can have panel discussions. Live. Once it’s over, it’s over. There’s no getting it back.


I remember listening in on a conversation where this woman was dropping so many value bombs, speaking so fast, my head literally spun. I was stunned at her brilliant insight, but I would never be able to find her words back. The next best option? Follow her.


What does hosting a room feel like? It feels like being the host of a Zoom room without video and you never know who is going to pop in. Hosting a Q&A session allowed us to meet people from different areas in the business world, at different levels, and offer encouragement and sound advice. So we met a few cool people along the way and gained a couple more followers too! If you haven’t hosted a room yet and are afraid to, let me suggest: stick it out. Get some friends to invite some more friends. It took 15 minutes before a stranger popped in, so be patient!


Now, what are you waiting for? Follow me! @beingdutchanese, let’s connect and collaborate! DM me: "Brainz" on Instagram and let’s see what we can do together! Let’s experience the joy of being the front-runners of what is undoubtedly going to be the next big thing.


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Read more from Arna!

Arna Van Goch, Executive Contributor Brainz Magazine

Arna van Goch is a business automation coach. She helps 5 figure entrepreneurs hit 6 figures by streamlining their businesses and strategies to work less & earn more. Over her own entrepreneurial journey, she has worked with online businesses to land 6 figure contracts and supported businesses reaching 7 figures. Besides working online, she has an avid passion for travel, energy work, and awesome Netflix series like Next in Fashion.

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