How To Build An Amazing Business Culture For Retention With Staff & Clients
- Jul 26, 2022
- 3 min read
Written by: Christopher Salem, Executive Contributor
Executive Contributors at Brainz Magazine are handpicked and invited to contribute because of their knowledge and valuable insight within their area of expertise.
Running a business is never easy. There are always challenges outside of our control that business owners must navigate each day. Business owners that consistently foster an amazing business culture and high engagement through effective communication are better able to attract and retain skilled staff that commits to their role and duties. This includes outward as well with their clients.
So what separates average business owners from amazing ones? It’s the business owners that invest in their most valuable resource of their business, which are their people. They fully understand an amazing culture is built and sustained from within how we think collectively from mental toughness and shared core values. This requires everyone regardless of their role and duties to lead consistently by example and be resourceful for others to grow. In addition, this reflects outward to their clients empowering them to do their part with the experience with your product and services.
So how do you start this process to build an amazing business culture? Awareness is where you start through training in short intervals over time coupled with the business owner consistently leading by example and be resourceful. Business owners must own their role and duties and empower their staff to the same which creates interdependency versus codependency in your environment. It’s about complementing versus depending upon one another that creates unity and better experiences with your clients. Here are five areas as business owners can influence their team and clients through their business:
Effective communication to yourself and others – operating from your inner champion versus inner critic to develop assertive or interdependent communication with yourself and others.
Positive behavior – shifting from passive and/or aggressive to assertive behavior which is leading by example and being resourceful to others.
Maintaining a positive attitude by choice despite the challenges beyond your control.
Consistently choose emotions to situations happening for and not to you. Embracing challenges as opportunities to grow and expand together.
Taking daily action on a consistent basis without knowing everything.
Business owners who take full control of these five areas will trust the process to their business objectives and allow the results to be a byproduct of what they can only control in the moment while letting go of completely everything else beyond their control. They cannot control these five areas in other people which often most business owners do subconsciously without realizing it. They cannot control situations outside of them what is happening in their industry. Business owners who operate in a business culture focused on what they can control will experience less stress, anxiety, feeling overwhelmed, and overly frustrated. They will have more clarity for focus to carry out tasks again only to what they control. This is the same process that reflect outward to their clients to create more valuable experiences for them.
Consistent feedback is critical and a final piece through active listening and assertive communication that is specific, clear, and concise while leaving little room for assumption and speculation. Business owners that empower others through effective feedforward instead of feedback put their team on the offense to correct and get better at what they do. Feedforward is a concept developed by business educator and coach, Marshall Goldsmith. This practice provides business owners with valuable insight from both emotional and intellectual intelligence to create a more positive business environment for the future while assisting their team in moving past challenges negatively impacting their productivity and performance. Daily and short huddles whether in person or virtually are vitally important to move each person, team, and the business to the next level while creating a valuable experience with your clients.
To your health & prosperity,
Christopher Salem
Award Winning Business Executive Coach & Author
Christopher Salem, Executive Contributor Brainz Magazine
Chris Salem is an accomplished CEO, business executive coach, world-class speaker, corporate trainer-advisor, award-winning author®, certified mindset expert, radio show host & media personality, and wellness advocate mentoring business leaders and organizations to scale their brands and business by raising their level of influence as trusted advisors. Chris also mentors business leaders and organizations toward solutions for enhancing corporate culture, improving workplace communications, and increasing employee engagement. In addition, he mentors His book Master Your Inner Critic / Resolve the Root Cause – Create Prosperity went international best seller in 2016.
